Joico

83 products

Protein-powered professional haircare — the science of stronger, healthier hair since 1975.

Joico is a professional haircare brand born in California in 1975 with a mission rooted in hair biology. The brand's science-first approach centres on protein and amino acid therapy — the building blocks of healthy hair — to create formulas that don't just coat the surface but genuinely rebuild and strengthen hair from the inside out.

The K-PAK collection remains Joico's most iconic line, featuring a patented Quadramine Complex of proteins and amino acids that penetrate the cortex to repair bonds broken by chemical services and heat styling. Beyond K-PAK, Joico offers targeted collections for colour care, moisture, curl definition, and scalp health — each built on the same science-driven philosophy.

At ProHair.ca, Joico is a top recommendation for clients with chemically treated, heat-damaged, or structurally compromised hair. The brand is particularly popular for its realistic repair claims and its accessible professional price point.
K-PAK Quadramine Complex
Science-Driven Formulas
Colour-Safe Range
Cruelty-Free
Shop All Joico The Complete Joico Buying Guide: K-PAK, Color Endure, and Which Line Is Right for You

Shop Hair Routines

Curated step-by-step routines — save up to 6% on every bundle

Joico Defy Damage Protective Routine

Formulated to address breakage, damage and frizz. Powered by Joico's Quadramine Complex. This 4-step routine gives you a complete, professional-grade regimen in one bundle. Expect reinforced bonds, less breakage, and noticeably stronger hair. Use together for best results and enjoy 5% savings on the full set.

All TypesBleached HairChemically Treated HairCoilyCoily HairColor-TreatedBreakageDamageFrizz
1 Cleanse
2 Condition
3 Treat
4 Finish
Cleanse
Joico Defy Damage Protective Shampoo – Bond-Strengthening Cleanser for Damage Defense

Joico Defy Damage Protective Shampoo – Bond-Str...

$32.99
Condition
Joico Defy Damage Protective Conditioner – Daily Bond-Strengthening Conditioner for Healthy, Resilient Hair

Joico Defy Damage Protective Conditioner – Dail...

$32.99
Treat
Joico Defy Damage Protective Masque – Intensive Strengthening Treatment for Bond Protection

Joico Defy Damage Protective Masque – Intensive...

$18.99
Finish
Joico Defy Damage Protective Shield – Daily Bond Defense & Heat Protection

Joico Defy Damage Protective Shield – Daily Bon...

$28.99

$113.96 $108.26 Save 5%

Joico Moisture Recovery Routine

Formulated to address frizz, dryness and curls. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect smooth, controlled hair with long-lasting frizz resistance. Use together for best results and enjoy 4% savings on the full set.

Coarse HairCoilyCoily HairColor-Treated HairDry HairFrizzyFrizzDrynessCurls
1 Cleanse
2 Condition
3 Treat
Cleanse
Joico Moisture Recovery Shampoo – Gentle Hydrating Cleanser for Dry, Coarse Hair

Joico Moisture Recovery Shampoo – Gentle Hydrat...

$20.99
Condition
Joico Moisture Recovery Conditioner – Deep Hydration & Smoothness for Dry, Coarse Hair

Joico Moisture Recovery Conditioner – Deep Hydr...

$32.99
Treat
Joico - Moisture Recovery - Treatment Balm

Joico - Moisture Recovery - Treatment Balm

$16.99

$70.97 $68.13 Save 4%

Joico Blonde Life Brightening Routine

Formulated to address brassiness, damage and dryness. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect neutralised tones, cooler colour, and brighter highlights. Use together for best results and enjoy 4% savings on the full set.

Bleached HairChemically Treated HairColor-TreatedColor-Treated HairDamaged HairDry HairBrassinessDamageDryness
1 Cleanse
2 Condition
3 Treat
Cleanse
Joico Blonde Life Brightening Shampoo – Sulfate-Free Illuminating Cleanser for Blondes

Joico Blonde Life Brightening Shampoo – Sulfate...

$32.99
Condition
Joico Blonde Life Brightening Conditioner – Illuminating Hydration for Blonde Hair

Joico Blonde Life Brightening Conditioner – Ill...

$32.99
Treat
Joico Blonde Life Brightening Masque – Intensive Illuminating Treatment for Blondes

Joico Blonde Life Brightening Masque – Intensiv...

$7.99

$73.97 $71.01 Save 4%

Joico Color Balance Purple Routine

Formulated to address brassiness, damage and frizz. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect neutralised tones, cooler colour, and brighter highlights. Use together for best results and enjoy 4% savings on the full set.

All TypesChemically Treated HairCoilyCoily HairColor-TreatedColor-Treated HairBrassinessDamageFrizz
1 Cleanse
2 Condition
3 Treat
Cleanse
Joico Color Balance Purple Shampoo – Neutralizes Yellow Tones & Brightens Blonde, Silver & Highlighted Hair

Joico Color Balance Purple Shampoo – Neutralize...

$32.99
Condition
Joico Color Balance Purple Conditioner – Neutralizes Brass & Restores Shine for Blonde, Silver & Highlighted Hair

Joico Color Balance Purple Conditioner – Neutra...

$32.99
Treat
Joico - K-pak - Intense Hydrator Treatment for Dry, Damaged Hair

Joico - K-pak - Intense Hydrator Treatment for ...

$15.00

$80.98 $77.74 Save 4%

Joico Colorful Anti Fade Routine

Formulated to address breakage, damage and color fade. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect reinforced bonds, less breakage, and noticeably stronger hair. Use together for best results and enjoy 4% savings on the full set.

All TypesChemically Treated HairCoilyCoily HairColor-TreatedColor-Treated HairBreakageDamageColor Fade
1 Cleanse
2 Condition
3 Treat
Cleanse
Joico Colorful Anti-Fade Shampoo – Sulfate-Free Cleanser for Long-Lasting Color Vibrancy & Shine

Joico Colorful Anti-Fade Shampoo – Sulfate-Free...

$32.99
Condition
Joico Colorful Anti-Fade Conditioner – Daily Detangling Care for Color Longevity, Softness & Shine

Joico Colorful Anti-Fade Conditioner – Daily De...

$32.99
Treat
Joico - K-pak - Intense Hydrator Treatment for Dry, Damaged Hair

Joico - K-pak - Intense Hydrator Treatment for ...

$15.00

$80.98 $77.74 Save 4%

Joico K Pak Routine

Formulated to address breakage, damage and dryness. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect reinforced bonds, less breakage, and noticeably stronger hair. Use together for best results and enjoy 4% savings on the full set.

All TypesBleached HairChemically Treated HairCoilyCoily HairColor-TreatedBreakageDamageDryness
1 Cleanse
2 Condition
3 Treat
Cleanse
Joico K-PAK Shampoo – Reconstructing Cleanser for Damaged, Weak, or Chemically Treated Hair

Joico K-PAK Shampoo – Reconstructing Cleanser f...

$32.99
Condition
Joico K-PAK Conditioner – Reconstructing Conditioner for Damaged, Weak, or Overprocessed Hair

Joico K-PAK Conditioner – Reconstructing Condit...

$32.99
Treat
Joico - K-pak - Intense Hydrator Treatment for Dry, Damaged Hair

Joico - K-pak - Intense Hydrator Treatment for ...

$15.00

$80.98 $77.74 Save 4%

Joico HydraSplash Hydrating Routine

Formulated to address breakage, dryness and frizz. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect reinforced bonds, less breakage, and noticeably stronger hair. Use together for best results and enjoy 4% savings on the full set.

Color-Treated HairDry HairFineFine HairMediumBreakageDrynessFrizz
1 Cleanse
2 Condition
3 Treat
Cleanse
Joico HydraSplash Hydrating Shampoo – Lightweight Daily Cleanser for Fine, Dry Hair

Joico HydraSplash Hydrating Shampoo – Lightweig...

$32.99
Condition
Joico HydraSplash Hydrating Conditioner – Lightweight Moisture for Fine to Medium Dry Hair

Joico HydraSplash Hydrating Conditioner – Light...

$19.99
Treat
Joico HydraSplash Hydrating Gelee Masque – Lightweight Moisture Mask for Fine, Dry Hair

Joico HydraSplash Hydrating Gelee Masque – Ligh...

$31.99

$84.97 $81.57 Save 4%

Joico Blonde Life Violet Routine

Formulated to address brassiness, frizz and breakage. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect neutralised tones, cooler colour, and brighter highlights. Use together for best results and enjoy 4% savings on the full set.

Bleached HairChemically Treated HairColor-TreatedDamaged HairDry HairFineBrassinessFrizzBreakage
1 Cleanse
2 Condition
3 Style
Cleanse
Joico Blonde Life Violet Shampoo – Tone-Correcting Cleanser for Cool, Bright Blondes

Joico Blonde Life Violet Shampoo – Tone-Correct...

$32.99
Condition
Joico Blonde Life Violet Conditioner – Tone-Correcting Hydration for Cool, Bright Blondes

Joico Blonde Life Violet Conditioner – Tone-Cor...

$32.99
Style
Joico - Blonde Life Violet - Brilliant Tone Smoothing Foam

Joico - Blonde Life Violet - Brilliant Tone Smo...

$19.99

$85.97 $82.53 Save 4%

Joico K PAK Color Therapy Routine

Formulated to address damage, dryness and color fade. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect stronger strands, reduced breakage, and visibly healthier hair. Use together for best results and enjoy 4% savings on the full set.

Chemically Treated HairColor-TreatedColor-Treated HairDamaged HairDry HairDamageDrynessColor Fade
1 Cleanse
2 Condition
3 Treat
Cleanse
Joico K-PAK Color Therapy Shampoo – Color-Protecting Cleanser for Vibrancy, Strength & Smoothness

Joico K-PAK Color Therapy Shampoo – Color-Prote...

$32.99
Condition
Joico K-PAK Color Therapy Protecting Conditioner – Nourishing, Smoothing & Color-Safe Repair for Damaged or Color-Treated Hair

Joico K-PAK Color Therapy Protecting Conditione...

$32.99
Treat
Joico K-PAK Color Therapy Luster Lock – Instant Shine & Repair Treatment for Color-Treated Hair

Joico K-PAK Color Therapy Luster Lock – Instant...

$29.99

$95.97 $92.13 Save 4%

Joico JoiFULL Volumizing Routine

Formulated to address breakage, dryness and volume. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect reinforced bonds, less breakage, and noticeably stronger hair. Use together for best results and enjoy 4% savings on the full set.

Color-Treated HairDry HairFineFine HairMediumThickBreakageDrynessVolume
1 Cleanse
2 Condition
3 Treat
Cleanse
Joico JoiFULL Volumizing Shampoo – Lightweight Cleanser for Fuller, Bouncier Fine Hair

Joico JoiFULL Volumizing Shampoo – Lightweight ...

$32.99
Condition
Joico JoiFULL Volumizing Conditioner – Lightweight Body & Detangling for Fine, Flat Hair

Joico JoiFULL Volumizing Conditioner – Lightwei...

$64.99
Treat
Joico - Moisture Recovery - Treatment Balm

Joico - Moisture Recovery - Treatment Balm

$16.99

$114.97 $110.37 Save 4%

Shop Joico by Range

K-PAK

K-PAK

Joico's flagship repair line using the Quadramine Complex of proteins and amino acids to rebuild structural damage.

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Color Endure

Color Endure

Colour protection system with advanced anti-fade technology for vibrant, long-lasting colour results.

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Moisture Recovery

Moisture Recovery

Humectant-rich moisture system for severely dry or dehydrated hair — restores moisture barrier function.

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Body Luxe

Body Luxe

Lightweight volumizing collection for fine or flat hair — liposome technology for lasting body.

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Curl

Curl

Curl-defining and moisturizing system that enhances natural texture without frizz or crunch.

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InnerJoi

InnerJoi

Clean beauty inspired collection with sustainably sourced, nature-derived ingredients for everyday care.

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K-PAK Color Therapy

K-PAK Color Therapy

The intersection of repair and colour protection — K-PAK technology in a colour-safe formula.

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Which Joico Products Are Right for You?

Repair Treatments

K-PAK protein treatments and reconstructors for chemically damaged and over-processed hair.

Colour Care

Color Endure and K-PAK Color Therapy for protecting and extending colour between appointments.

Moisture

Moisture Recovery and hydrating products for severely dry and dehydrated hair types.

Styling

Gels, creams, and finishing products for texture, definition, and hold.

Volume

Body Luxe collection for fine hair needing lift, body, and lasting fullness.

K-PAK Cuticle SealerK-PAK Cuticle Sealer
Joico

Joico K-PAK Cuticle Sealer – pH-Balancing Conditioner to Smooth, Seal & Strengthen Damaged Hair 1 L

$43.99
$54.00
$43.99
Joico Curls Like Us Smooth & Bounce Hydrating FoamJoico Curls Like Us Smooth & Bounce Hydrating Foam
Joico

Joico Curls Like Us Smooth & Bounce Hydrating Foam – Lightweight Curl Foam for Soft, Bouncy, Frizz-Free Definition

$23.99
$27.00
$23.99
Joico Curls Like Us Define & Seal Curl Defining GeJoico Curls Like Us Define & Seal Curl Defining Ge
Joico

Joico Curls Like Us Define & Seal Curl Defining Gel – Flexible Hold Gel for Long-Lasting, Frizz-Free Curl Definition

$21.99
$24.00
$21.99
Joico Curls Like Us Hydrate & Define Curl Crème StJoico Curls Like Us Hydrate & Define Curl Crème St
Joico

Joico Curls Like Us Hydrate & Define Curl Crème Styler – Nourishing Curl Cream for Soft, Defined, Frizz-Free Curls

$23.99
$23.99
Joico Defy Damage Sleepover – Overnight Bond-BuildJoico Defy Damage Sleepover – Overnight Bond-Build
Joico

Joico Defy Damage Sleepover – Overnight Bond-Building Nourishing Treatment

$26.99
$30.00
$26.99
Joico Defy Damage In a Flash – Instant Bond-StrengJoico Defy Damage In a Flash – Instant Bond-Streng
Joico

Joico Defy Damage In a Flash – Instant Bond-Strengthening Reconstructing Treatment

$36.99
$45.00
$36.99
Joico Defy Damage KBOND20 Power Masque – IntensiveJoico Defy Damage KBOND20 Power Masque – Intensive
Joico

Joico Defy Damage KBOND20 Power Masque – Intensive Bond-Strengthening Treatment

$36.99
$45.00
$36.99
Joico Defy Damage Invincible – Frizz-Fighting BondJoico Defy Damage Invincible – Frizz-Fighting Bond
Joico

Joico Defy Damage Invincible – Frizz-Fighting Bond Protector Spray

$26.99
$26.99
Joico Defy Damage Detox Shampoo – Purifying CleansJoico Defy Damage Detox Shampoo – Purifying Cleans
Joico

Joico Defy Damage Detox Shampoo – Purifying Cleanser for Stronger, More Resilient Hair

$25.99
$29.00
$25.99
Joico - Heat Hero Glossing Thermal Protectant 180ML - Default Title - ProCare Outlet by JoicoJoico - Heat Hero Glossing Thermal Protectant 180ML - ProCare Outlet by Joico
Joico

Joico Heat Hero Glossing Thermal Protectant – Heat Defense + High Shine for Smooth, Protected Styles

$26.99
$30.00
$26.99

Colorful Glow Beyond Anti-Fade Serum - 63ML - by Joico |ProCare Outlet|Joico Colorful Glow Beyond Anti-Fade Serum – UV De
Joico

Joico Colorful Glow Beyond Anti-Fade Serum – UV Defense + Instant Shine for Color Longevity

$14.99
$14.99

Joimist Medium Finishing Spray - 300ML - ProCare Outlet by JoicoJoimist Medium Finishing Spray - ProCare Outlet by Joico
Joico

Joico JoiMist Medium Finishing Spray – Flexible Hold, Brushable Control & Frizz Protection

$26.99
$27.99
$26.99

Flip Turn Volumizing Finishing Spray - by Joico |ProCare Outlet|Flip Turn Volumizing Finishing Spray - by Joico |ProCare Outlet|
Joico

Joico Flip Turn Volumizing Finishing Spray – 360° Mega-Lift Spray for Touchable, All-Day Volume

$26.99
$36.99
$26.99

Curl Confidence Defining Creme - 177ML - by Joico |ProCare Outlet|Curl Confidence Defining Cream
Joico

Joico Curl Confidence Defining Cream – Frizz-Control Curl Enhancer for Soft, Defined Waves & Curls 177ml

$19.99
$23.99
$19.99

Humidity Blocker Plus Finishing Spray - 180ML - by Joico |ProCare Outlet|Humidity Blocker Plus Finishing Spray - by Joico |ProCare Outlet|
Joico

Joico Humidity Blocker+ Finishing Spray – Advanced Anti-Humidity Shield for Smooth, Frizz-Free Styles

$26.99
$27.99
$26.99

Hydrasplash Shampoo + Conditioner Duo - 1L - by Joico |ProCare Outlet|Joico HydraSplash Shampoo & Conditioner Duo – Ligh
Joico

Joico HydraSplash Shampoo & Conditioner Duo – Lightweight Hydration for Fine to Medium Dry Hair

$39.99
$42.99
$39.99

Body Shake Texturizing Finisher - 200ML - ProCare Outlet by JoicoBody Shake Texturizing Finisher - ProCare Outlet by Joico
Joico

Joico Body Shake – Texturizing Finisher for Fullness, Grip & Touchable Volume

$26.99
$30.00
$26.99

Joigel Firm Styling Gel - 250ML - by Joico |ProCare Outlet|Joigel Firm Styling Gel - by Joico |ProCare Outlet|
Joico

Joico Joigel Firm Styling Gel – Strong Hold Gel for Control, Shine & Long-Lasting Style

$21.99
$24.00
$21.99

Powerspray Fast-Dry Finishing Spray - 300ML - by Joico |ProCare Outlet|Powerspray Fast-Dry Finishing Spray - by Joico |ProCare Outlet|
Joico

Joico Power Spray Fast-Dry Finishing Spray – Ultra-Firm Hold, Shine & Humidity Defense 50ml

$26.99
$26.99

Hair Shake Liquid to Powder Texturizing Finisher - 150ML - by Joico |ProCare Outlet|Hair Shake Liquid to Powder Texturizing Finisher - by Joico |ProCare Outlet|
Joico

Joico Hair Shake – Liquid-to-Powder Texturizing Finisher for Instant Fullness, Grip & Touchable Texture

$26.99
$30.00
$26.99

Power Whip Whipped Foam - 300ML - by Joico |ProCare Outlet|Joico Power Whip Whipped Foam – Ultra-Rich, Long-L
Joico

Joico Power Whip Whipped Foam – Ultra-Rich, Long-Lasting Volume & Control

$25.99
$29.00
$25.99

Joimist Firm Finishing Spray - 300ML - by Joico |ProCare Outlet|Joimist Firm Finishing Spray - by Joico |ProCare Outlet|
Joico

Joico JoiMist Firm Finishing Spray – Strong Hold, Frizz Control & All-Day Style Support

$26.99
$27.99
$26.99

Weekend Hair Dry Shampoo - 255ML - by Joico |ProCare Outlet|Joico Weekend Hair Dry Shampoo – Instantly Refresh
Joico

Joico Weekend Hair Dry Shampoo – Instantly Refreshes, Adds Lift & Prolongs Your Style

$26.99
$30.00
$26.99

K-Pak Shampoo + Conditioner Duo - 1L - by Joico |ProCare Outlet|K-Pak Shampoo + Conditioner Duo
Joico

K-Pak Shampoo + Conditioner Duo

$39.99
$42.99
$39.99

Expert Guide

The Complete Joico Buying Guide: K-PAK, Color Endure, and Which Line Is Right for You

Not sure which line is right for you? Our in-depth guide breaks down every product, compares lines side by side, and helps you find the perfect match for your hair type.

Read the Guide

You Might Also Like

Shop by hair concern — find the right routine for your hair.

Damaged Hair

Damaged Hair

Split ends and breakage? Repair and rebuild strength.

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Color-Treated Hair

Color-Treated Hair

Lock in vibrancy and make your colour last longer.

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Blonde & Silver Hair

Blonde & Silver Hair

Neutralize brass and keep your blonde bright.

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Dry Hair

Dry Hair

Thirsty strands? Quench dryness with deep hydration.

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Frequently Asked Questions

What is the Joico Quadramine Complex?
The Quadramine Complex is Joico's proprietary blend of four molecular-weight proteins and amino acids that penetrate the hair at different levels — from the surface to the inner cortex — to repair damage comprehensively.
Is K-PAK good for bleached hair?
Yes. K-PAK is specifically popular for bleached and highlighted hair because it rebuilds bonds broken during the lightening process. The Reconstructor treatment and Color Therapy line are particularly useful post-bleach.
How does Joico compare to Olaplex?
Both address bond repair but through different approaches. Olaplex uses its bis-aminopropyl diglycol dimaleate technology to reconnect disulphide bonds. Joico K-PAK uses proteins and amino acids to fill structural gaps. Many clients use both — Olaplex during colour services and K-PAK for ongoing strengthening.
Is Joico cruelty-free?
Yes. Joico products are not tested on animals. The brand has a stated commitment to cruelty-free formulation.
Which Joico product is best for everyday use?
InnerJoi is Joico's clean beauty everyday line with gentle, sustainably sourced ingredients for regular use. For damaged hair, the K-PAK Shampoo and Conditioner work well for daily maintenance.

Why Buy From ProHair?

ProHair.ca is an authorized Joico retailer. We carry the complete Joico range — K-PAK, Color Endure, Moisture Recovery, and more — with free shipping over $120.
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