PUREOLOGY

47 products

100% Vegan, Sulfate-Free Color Care — Trusted by Colorists Since 2001

Pureology was founded in 2001 with a singular mission: create the most effective sulfate-free shampoo for color-treated hair. Over two decades later, the brand's ZeroSulfate® formulas and AntiFade Complex™ remain the professional standard for clients who want to protect their color investment between appointments. Every Pureology product is 100% vegan, highly concentrated, and designed specifically to extend the life of salon color.

The range covers every color-treated hair need — from HydraSurge for intense moisture replenishment to Strength Cure for rebuilding bond-compromised strands, and Smooth Perfection for taming frizz without sulfates. Pureology's concentrated formulas use fewer washes per bottle and deliver a richer lather from a smaller amount, making them economical despite their premium positioning.

At ProHair.ca, we carry the complete Pureology lineup because we know that color-treated hair clients deserve the best. From daily shampoos and conditioners to intensive treatments and styling, Pureology covers every step of the post-color routine.
100% Sulfate-Free
100% Vegan
Highly Concentrated Formula
Cruelty-Free & PETA-Certified
AntiFade Complex™
ZeroSulfate® Technology
Shop All PUREOLOGY The Complete Pureology Buying Guide: Which Line Is Right for Your Color-Treated Hair?

Shop Hair Routines

Curated step-by-step routines — save up to 4% on every bundle

Pureology Smooth Perfection Routine

Formulated to address color fade, dryness and frizz. Powered by Pureology's sulphate-free, vegan formula. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect vibrant colour, extended longevity, and brilliant shine. Use together for best results and enjoy 4% savings on the full set.

Chemically Treated HairCoilyCoily HairColor-TreatedColor-Treated HairCurlyColor FadeDrynessFrizz
1 Cleanse
2 Condition
3 Finish
Cleanse
Pureology Smooth Perfection - Shampoo

Pureology Smooth Perfection - Shampoo

$33.99
Condition
Pureology Smooth Perfection - Conditioner

Pureology Smooth Perfection - Conditioner

$33.99
Finish
Pureology Smooth Perfection Serum 150ml

Pureology Smooth Perfection Serum 150ml

$25.99

$93.97 $90.21 Save 4%

Pureology Strength Cure Routine

Formulated to address breakage, color fade and dryness. Powered by Pureology's sulphate-free, vegan formula. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect reinforced bonds, less breakage, and noticeably stronger hair. Use together for best results and enjoy 4% savings on the full set.

Chemically Treated HairColor-TreatedColor-Treated HairCurlyDamaged HairDry HairBreakageColor FadeDryness
1 Cleanse
2 Condition
3 Finish
Cleanse
Pureology Strength Cure - Shampoo

Pureology Strength Cure - Shampoo

$33.99
Condition
Pureology Strength Cure - Conditioner

Pureology Strength Cure - Conditioner

$33.99
Finish
Pureology Smooth Perfection Serum 150ml

Pureology Smooth Perfection Serum 150ml

$25.99

$93.97 $90.21 Save 4%

Pureology Strength Cure Blonde Routine

Formulated to address brassiness, breakage and color fade. Powered by Pureology's sulphate-free, vegan formula. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect neutralised tones, cooler colour, and brighter highlights. Use together for best results and enjoy 4% savings on the full set.

Chemically Treated HairColor-TreatedColor-Treated HairCurlyDamaged HairDry HairBrassinessBreakageColor Fade
1 Cleanse
2 Condition
3 Finish
Cleanse
Pureology Strength Cure Blonde - Shampoo

Pureology Strength Cure Blonde - Shampoo

$33.99
Condition
Pureology Strength Cure Blonde Conditioner

Pureology Strength Cure Blonde Conditioner

$33.99
Finish
Pureology Smooth Perfection Serum 150ml

Pureology Smooth Perfection Serum 150ml

$25.99

$93.97 $90.21 Save 4%

Pureology Pure Volume Routine

Formulated to address color fade, thinning and frizz. Powered by Pureology's sulphate-free, vegan formula. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect vibrant colour, extended longevity, and brilliant shine. Use together for best results and enjoy 4% savings on the full set.

All TypesChemically Treated HairColor-TreatedColor-Treated HairCurlyDamaged HairColor FadeThinningFrizz
1 Cleanse
2 Condition
3 Finish
Cleanse
Pureology Pure Volume - Shampoo

Pureology Pure Volume - Shampoo

$33.99
Condition
Pureology Pure Volume - Conditioner

Pureology Pure Volume - Conditioner

$33.99
Finish
Pureology Color Fanatic Multi-Tasking Leave-In Spray

Pureology Color Fanatic Multi-Tasking Leave-In ...

$38.99

$106.97 $102.69 Save 4%

Pureology Nanoworks Gold Routine

Formulated to address color fade, dryness and breakage. Powered by Pureology's sulphate-free, vegan formula. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect vibrant colour, extended longevity, and brilliant shine. Use together for best results and enjoy 4% savings on the full set.

All TypesChemically Treated HairCoilyCoily HairColor-TreatedColor-Treated HairColor FadeDrynessBreakage
1 Cleanse
2 Condition
3 Finish
Cleanse
Pureology Nanoworks Gold - Shampoo

Pureology Nanoworks Gold - Shampoo

$37.99
Condition
Pureology Nanoworks Gold - Conditioner

Pureology Nanoworks Gold - Conditioner

$37.99
Finish
Pureology Color Fanatic Multi-Tasking Leave-In Spray

Pureology Color Fanatic Multi-Tasking Leave-In ...

$38.99

$114.97 $110.37 Save 4%

Pureology Hydrate Routine

Formulated to address frizz, color fade and damage. Powered by Pureology's sulphate-free, vegan formula. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect smooth, controlled hair with long-lasting frizz resistance. Use together for best results and enjoy 4% savings on the full set.

All TypesChemically Treated HairCoarse HairColor-TreatedColor-Treated HairDamaged HairFrizzColor FadeDamage
1 Cleanse
2 Condition
3 Treat
Cleanse
Pureology Hydrate Shampoo 33.8 oz – Sulfate-Free Moisture Care for Dry, Color-Treated Hair

Pureology Hydrate Shampoo 33.8 oz – Sulfate-Fre...

$38.99
Condition
Pureology Hydrate - Conditioner

Pureology Hydrate - Conditioner

$38.99
Treat
Pureology - Color Fanatic Mask Deep Conditioning 200ml

Pureology - Color Fanatic Mask Deep Conditionin...

$40.99

$118.97 $114.21 Save 4%

Pureology Hydrate Sheer Routine

Formulated to address color fade, dryness and frizz. Powered by Pureology's sulphate-free, vegan formula. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect vibrant colour, extended longevity, and brilliant shine. Use together for best results and enjoy 4% savings on the full set.

Chemically Treated HairCoily HairColor-TreatedColor-Treated HairDry HairFineColor FadeDrynessFrizz
1 Cleanse
2 Condition
3 Treat
Cleanse
Pureology Hydrate Sheer Shampoo

Pureology Hydrate Sheer Shampoo

$43.99
Condition
Pureology Hydrate Sheer - Conditioner

Pureology Hydrate Sheer - Conditioner

$78.99
Treat
Pureology - Color Fanatic Mask Deep Conditioning 200ml

Pureology - Color Fanatic Mask Deep Conditionin...

$40.99

$163.97 $157.41 Save 4%

Shop PUREOLOGY by Range

Strength Cure

Strength Cure

Bond-repair for bleached and heavily processed color hair. Astaxanthin and concentrated rebuilding actives.

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Hydrate

Hydrate

Everyday moisture for normal to dry color-treated hair. The bestselling Pureology line for salon professionals.

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Smooth Perfection

Smooth Perfection

Frizz control for color-treated hair. Tamanu and coconut oil blend for smoothness without sulfates.

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Hydrate Sheer

Hydrate Sheer

Lightweight version of Hydrate for fine, color-treated hair that needs moisture without weight.

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Nano Works Gold

Nano Works Gold

Pureology's premium reconstruction line with gold nanoparticles and anti-aging technology for hair.

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Which PUREOLOGY Products Are Right for You?

Shampoos

ZeroSulfate® cleansers in every line — each formulated for a specific hair concern while protecting color from fade.

Conditioners

Matching color-safe conditioners that restore moisture, smooth the cuticle, and seal in color after every wash.

Treatments & Masks

Intensive deep conditioning masks like Strength Cure Superfood Mask and HydraSurge for weekly repair.

Leave-In & Styling

Colour Fanatic leave-in treatment spray and Style+Protect styling products for color-safe everyday finishing.

Bond Repair

Strength Cure Bond Builder and concentrated treatments for color hair with bond damage from bleach or processing.

Scalp Care

Pure Volume scalp-targeting formulas and color-safe scalp treatments for maintaining scalp health under color services.

Pureology - Hydrate Sheer - Shampoo and Conditioner Duo |33.8 oz| - ProCare Outlet by PureologyPureology - Hydrate Sheer - Shampoo and Conditioner Duo |33.8 oz| - ProCare Outlet by Pureology
Pureology

Pureology Hydrate Sheer Shampoo and Conditioner Duo – Weightless Moisture for Fine, Color-Treated Hair

$69.99
$69.99

Pureology Color Fanatic 21-in-1 Leave-In Spray – Multi-Benefit Colour ProtectionPureology Color Fanatic 21-in-1 Leave-In Spray – Multi-Benefit Colour Protection
Pureology

Pureology Color Fanatic 21-in-1 Leave-In Spray – Multi-Benefit Colour Protection

$13.99
$15.99
$13.99

Pureology - Strength Cure - Shampoo and Conditioner Duo |33.8 oz| - by Pureology |ProCare Outlet|Pureology - Strength Cure - Shampoo and Conditioner Duo |33.8 oz| - by Pureology |ProCare Outlet|
Pureology

Pureology Strength Cure Shampoo and Conditioner Duo – Repair for Damaged, Color-Treated Hair

$71.99
$71.99

Pureology Hydrate Sheer Shampoo 266ml bottlePureology Hydrate Sheer Shampoo – Lightweight Moisture for Fine, Color-Treated Hair
Pureology

Pureology Hydrate Sheer Shampoo – Lightweight Moisture for Fine, Color-Treated Hair

$13.99
$40.99
$13.99

Pureology - Pure Volume - Shampoo and Conditioner Duo |33.8 oz| - by Pureology |ProCare Outlet|Pureology - Pure Volume - Shampoo and Conditioner Duo |33.8 oz| - by Pureology |ProCare Outlet|
Pureology

Pureology Pure Volume Shampoo and Conditioner Duo – Weightless Body for Fine, Color-Treated Hair

$71.99
$71.99

Pureology - Hydrate - Shampoo and Conditioner Duo |9 oz| - ProCare Outlet by PureologyPureology - Hydrate - Shampoo and Conditioner Duo |9 oz| - ProCare Outlet by Pureology
Pureology

Pureology Hydrate Shampoo and Conditioner Duo – Deep Moisture for Dry, Color-Treated Hair

$74.99
$74.99

Pureology - White Liter Pump - ProCare Outlet by Pureology
Pureology

Pureology White Liter Pump – Dispensing Pump for 1L Bottles

$4.99
$4.99

Pureology Hydrate Shampoo – Sulfate-Free Moisture for Dry, Color-Treated HairPureology Hydrate Shampoo – Sulfate-Free Moisture for Dry, Color-Treated Hair
Pureology

Pureology Hydrate Shampoo – Sulfate-Free Moisture for Dry, Color-Treated Hair

$13.99
$18.00
$13.99

Pureology - Hydrate - Conditioner |33.8 oz| - ProCare Outlet by PureologyPureology Hydrate Conditioner – Deep Moisture for Dry, Color-Treated Hair
Pureology

Pureology Hydrate Conditioner – Deep Moisture for Dry, Color-Treated Hair

$13.99
$40.99
$13.99

Pureology Style + Protect Refresh & Go Dry Shampoo – Oil Absorbing Texture 150gPureology - Style + Protect - Refresh & Go Dry Shampoo |6 oz| - ProCare Outlet by Pureology
Pureology

Pureology Style + Protect Refresh & Go Dry Shampoo – Oil Absorbing Texture 150g

$34.99
$37.99
$34.99

Pureology Strength Cure - Split End Salve 50ml | Pureology | ProHair.caPureology Strength Cure - Split End Salve 50ml | Pureology | ProHair.ca
Pureology

Pureology Strength Cure Split End Salve – Seals and Smooths Damaged Ends 50ml

$28.99
$30.99
$28.99
Pureology Style + Protect Mess It Up Texture Paste 100ml | Pureology | ProHair.caPureology Style + Protect Mess It Up Texture Paste 100ml | Pureology | ProHair.ca
Pureology

Pureology Style + Protect Mess It Up Texture Paste – Pliable Hold, Soft Texture 100ml

$34.99
$37.99
$34.99

Pureology - Strength Cure - Blonde Shampoo and Conditioner Duo |33.8 oz| - by Pureology |ProCare Outlet|Pureology - Strength Cure - Blonde Shampoo and Conditioner Duo |33.8 oz| - by Pureology |ProCare Outlet|
Pureology

Pureology Strength Cure Blonde Shampoo and Conditioner Duo – Purple Toning and Repair for Blonde Hair

$71.99
$71.99

Pureology - Smooth Perfection - Anti-Frizz Shampoo and Conditioner Duo |33.8 oz| - by Pureology |ProCare Outlet|Pureology - Smooth Perfection - Anti-Frizz Shampoo and Conditioner Duo |33.8 oz| - by Pureology |ProCare Outlet|
Pureology

Pureology Smooth Perfection Shampoo and Conditioner Duo – Anti-Frizz Taming for Color-Treated Hair

$71.99
$71.99

Pureology - Nanoworks Gold - Shampoo |33.8 oz| - by Pureology |ProCare Outlet|Pureology Nanoworks Gold Shampoo – Luxury Renewal for Dull, Color-Treated Hair
Pureology

Pureology Nanoworks Gold Shampoo – Luxury Renewal for Dull, Color-Treated Hair

$13.99
$18.00
$13.99

Pureology - Nanoworks Gold - Shampoo and Conditioner Duo |9 oz| - by Pureology |ProCare Outlet|Pureology - Nanoworks Gold - Shampoo and Conditioner Duo |9 oz| - by Pureology |ProCare Outlet|
Pureology

Pureology Nanoworks Gold Shampoo and Conditioner Duo – Luxury Renewal for Dull, Color-Treated Hair

$83.99
$91.00
$83.99

Pureology - Strength Cure - Shampoo |33.8 oz| - by Pureology |ProCare Outlet|Pureology Strength Cure Shampoo – Repair for Damaged, Color-Treated Hair
Pureology

Pureology Strength Cure Shampoo – Repair for Damaged, Color-Treated Hair

$13.99
$18.00
$13.99

Pureology Strength Cure Dream Healer Serum – Seals Split Ends, 85% Less Breakage 100mlPureology Strength Cure Dream Healer Serum – Seals Split Ends, 85% Less Breakage 100ml
Pureology

Pureology Strength Cure Dream Healer Serum – Seals Split Ends, 85% Less Breakage 100ml

$48.99
$48.99
Pureology Hydrate Glow Catcher Oil – Lightweight Leave-In Hair Oil 50mlPureology Hydrate Glow Catcher Oil – Lightweight Leave-In Hair Oil 50ml
Pureology

Pureology Hydrate Glow Catcher Oil – Lightweight Leave-In Hair Oil 50ml

$41.99
$41.99
Pureology Strength Cure Treatment Mask – Triple-Action Repair for Damaged Hair 250mlPureology Strength Cure Treatment Mask – Triple-Action Repair for Damaged Hair 250ml
Pureology

Pureology Strength Cure Treatment Mask – Triple-Action Repair for Damaged Hair 250ml

$44.99
$44.99
Pureology Hydrate Treatment Mask – 72-Hour Moisture for Dry, Colour-Treated Hair 250mlPureology Hydrate Treatment Mask – 72-Hour Moisture for Dry, Colour-Treated Hair 250ml
Pureology

Pureology Hydrate Treatment Mask – 72-Hour Moisture for Dry, Colour-Treated Hair 250ml

$44.99
$44.99
Pureology Smooth Gloss Silkmorphose Smoothing Spray – Heat-Activated Frizz ControlPureology Smooth Gloss Silkmorphose Smoothing Spray – Heat-Activated Frizz Control
Pureology

Pureology Smooth Gloss Silkmorphose Smoothing Spray – Heat-Activated Frizz Control

$14.99
$14.99
Pureology Smooth Gloss Treatment Mask – Smoothing Mask for Frizz-Prone Colour-Treated HairPureology Smooth Gloss Treatment Mask – Smoothing Mask for Frizz-Prone Colour-Treated Hair
Pureology

Pureology Smooth Gloss Treatment Mask – Smoothing Mask for Frizz-Prone Colour-Treated Hair

$11.99
$11.99
Pureology Smooth Gloss Anti-Frizz Shampoo – Smoothing Care for Frizz-Prone Colour-Treated HairPureology Smooth Gloss Anti-Frizz Shampoo – Smoothing Care for Frizz-Prone Colour-Treated Hair
Pureology

Pureology Smooth Gloss Anti-Frizz Shampoo – Smoothing Care for Frizz-Prone Colour-Treated Hair

$11.99
$11.99
Expert Guide

The Complete Pureology Buying Guide: Which Line Is Right for Your Color-Treated Hair?

Need help choosing? Our detailed guide explains the current assortment and helps you find the right product for your needs.

Read the Guide

You Might Also Like

Explore related collections and discover more products for your routine.

Color-Treated Hair

Color-Treated Hair

Lock in vibrancy and make your colour last longer.

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Dry Hair

Dry Hair

Thirsty strands? Quench dryness with deep hydration.

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Blonde & Silver Hair

Blonde & Silver Hair

Neutralize brass and keep your blonde bright.

Shop Now
Fine & Flat Hair

Fine & Flat Hair

Weightless volume and body for fine hair.

Shop Now

Frequently Asked Questions

Why is Pureology sulfate-free important for color-treated hair?
Sulfates are powerful surfactants that strip color molecules along with dirt and oil. Sulfate-free formulas like Pureology's ZeroSulfate® system clean hair gently while leaving color pigment in place — extending your color vibrancy by up to twice as long compared to regular shampoos.
Which Pureology line is best for bleached hair?
Strength Cure is designed specifically for bleached and heavily chemically treated hair. It contains Astaxanthin (a powerful antioxidant) and concentrated repair actives that target the structural damage bleach causes. Pair with the Strength Cure Superfood Mask for maximum repair.
Is Pureology really concentrated?
Yes — Pureology formulas are typically 2–3x more concentrated than regular shampoos. You need a smaller amount per wash, meaning a bottle lasts significantly longer. The brand advises using the size of a quarter for short hair and a loonie for long hair.
What is the difference between Hydrate and HydraSurge?
Hydrate is Pureology's everyday moisture line for normal to dry color-treated hair. HydraSurge goes deeper — it includes Hyaluronic Acid for intense moisture replenishment and is designed for severely dry or parched color-treated hair. If your hair feels constantly thirsty despite conditioning, step up to HydraSurge.
Can Pureology be used on non-color-treated hair?
Absolutely. Pureology's sulfate-free, vegan formulas are gentle enough for any hair type. Many clients without color simply love the quality of the ingredients and the way their hair feels. The AntiFade Complex does no harm to natural hair.
Is Pureology tested on animals?
No — Pureology is 100% cruelty-free and PETA-certified. No animal testing at any stage of development or production. All formulas are also 100% vegan with no animal-derived ingredients.
How does Pureology Nano Works Gold differ from regular Pureology?
Nano Works Gold is Pureology's prestige line featuring gold nanoparticles that penetrate deeper into the hair shaft for more intensive repair and luminosity. It targets "aging hair" concerns — loss of elasticity, thickness, and shine over time — making it ideal for mature color clients looking for premium hair care.

Why Buy From ProHair?

ProHair.ca has been an authorized Pureology distributor since the early days of the brand's launch. We carry the complete lineup — every shampoo, conditioner, treatment, and styling product — so your clients can build a full sulfate-free color care routine.

Free shipping on orders over $120. 100% authentic Pureology — never grey market, always professional.
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