Joico
84 productsProtein-powered professional haircare — the science of stronger, healthier hair since 1975.
Joico is a professional haircare brand born in California in 1975 with a mission rooted in hair biology. The brand's science-first approach centres on protein and amino acid therapy — the building blocks of healthy hair — to create formulas that don't just coat the surface but genuinely rebuild and strengthen hair from the inside out.
The K-PAK collection remains Joico's most iconic line, featuring a patented Quadramine Complex of proteins and amino acids that penetrate the cortex to repair bonds broken by chemical services and heat styling. Beyond K-PAK, Joico offers targeted collections for colour care, moisture, curl definition, and scalp health — each built on the same science-driven philosophy.
At ProHair.ca, Joico is a top recommendation for clients with chemically treated, heat-damaged, or structurally compromised hair. The brand is particularly popular for its realistic repair claims and its accessible professional price point.
The K-PAK collection remains Joico's most iconic line, featuring a patented Quadramine Complex of proteins and amino acids that penetrate the cortex to repair bonds broken by chemical services and heat styling. Beyond K-PAK, Joico offers targeted collections for colour care, moisture, curl definition, and scalp health — each built on the same science-driven philosophy.
At ProHair.ca, Joico is a top recommendation for clients with chemically treated, heat-damaged, or structurally compromised hair. The brand is particularly popular for its realistic repair claims and its accessible professional price point.
K-PAK Quadramine Complex
Science-Driven Formulas
Colour-Safe Range
Cruelty-Free
Shop Joico by Range
K-PAK
Joico's flagship repair line using the Quadramine Complex of proteins and amino acids to rebuild structural damage.
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Color Endure
Colour protection system with advanced anti-fade technology for vibrant, long-lasting colour results.
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Moisture Recovery
Humectant-rich moisture system for severely dry or dehydrated hair — restores moisture barrier function.
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Body Luxe
Lightweight volumizing collection for fine or flat hair — liposome technology for lasting body.
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Curl
Curl-defining and moisturizing system that enhances natural texture without frizz or crunch.
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InnerJoi
Clean beauty inspired collection with sustainably sourced, nature-derived ingredients for everyday care.
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K-PAK Color Therapy
The intersection of repair and colour protection — K-PAK technology in a colour-safe formula.
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Vendor:
Aqua Flow
Blush
Clear
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Joico
Joico - Color Intensity - Semi-Permanent Hair Color 4 oz
- Regular price
- $5.99
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$27.99 - Sale price
- $5.99
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Blue
Pink
Blue 20ml
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Joico
Joico - Color Intensity - Color Butter
- Regular price
- $1.99
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$6.99 - Sale price
- $1.99
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Joico
Joico JoiFULL Volumizing Shampoo & Conditioner Duo – Lightweight Fullness & Bounce for Fine, Flat Hair
- Regular price
- $32.99
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$42.99 - Sale price
- $32.99
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Vendor:
Joico
Joico Moisture Recovery Treatment Balm – Intense Hydration Repair for Very Dry, Coarse Hair
- Regular price
- $19.99
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$44.99 - Sale price
- $19.99
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Joico
Joico K-PAK Color Therapy Luster Lock – Instant Shine & Repair Treatment for Color-Treated Hair
- Regular price
- $29.99
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$39.99 - Sale price
- $29.99
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Joico
Joico Defy Damage Protective Shampoo & Conditioner 1L Duo – Bond-Strengthening Cleanse & Care System
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- $32.99
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$42.99 - Sale price
- $32.99
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Joico
Joico Moisture Recovery Shampoo & Conditioner Duo – 1L Hydration Set for Dry, Coarse Hair
- Regular price
- $32.99
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$42.99 - Sale price
- $32.99
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Vendor:
Joico
Joico - K-Pak - Revitaluxe Bio-Advance Restorative Treatment
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- $21.00
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$28.00 - Sale price
- $21.00
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Joico
Joico K-PAK Clarifying Shampoo – Deep-Cleansing Detox Shampoo for Impurities, Buildup & Pollution
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- $32.99
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$42.99 - Sale price
- $32.99
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Joico
Joico Color Balance Blue Shampoo & Conditioner Duo – Neutralizes Orange Tones for Cool, Bright Brunette & Balayage Hair
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- $32.99
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$42.99 - Sale price
- $32.99
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Joico
Joico Defy Damage Protective Masque – Intensive Strengthening Treatment for Bond Protection
- Regular price
- $6.99
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$9.99 - Sale price
- $6.99
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Joico
Joico Color Balance Purple Shampoo – Neutralizes Yellow Tones & Brightens Blonde, Silver & Highlighted Hair
- Regular price
- $32.99
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$42.99 - Sale price
- $32.99
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Joico
Joico Colorful Anti-Fade Conditioner – Daily Detangling Care for Color Longevity, Softness & Shine
- Regular price
- $32.99
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$42.99 - Sale price
- $32.99
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Vendor:
Joico
Joico JoiFULL Volumizing Styler – Long-Lasting Lift & Fullness for Fine, Flat Hair 100 ml
- Regular price
- $28.99
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$32.99 - Sale price
- $28.99
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Joico
Joico Dream Blowout Thermal Protection Crème – Smoothing, Frizz-Control Blowout Cream with Heat Protection 200ml
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- $28.99
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- $28.99
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Joico
Joico JoiFULL Volumizing Conditioner – Lightweight Body & Detangling for Fine, Flat Hair
- Regular price
- $64.99
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$85.99 - Sale price
- $64.99
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Vendor:
Joico
Joico JoiFULL Volumizing Shampoo – Lightweight Cleanser for Fuller, Bouncier Fine Hair
- Regular price
- $32.99
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$42.99 - Sale price
- $32.99
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Vendor:
1N / Black
3N / Ebony Brown
4N / Dark Brown
+46
Joico
Joico Vero K-PAK Permanent Hair Color – Reconstructive, Long-Lasting Professional Color
- Regular price
- $10.97
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$27.99 - Sale price
- $10.97
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Joico
Joico Blonde Life Violet Shampoo – Tone-Correcting Cleanser for Cool, Bright Blondes
- Regular price
- $32.99
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$42.99 - Sale price
- $32.99
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Joico
Joico K-PAK Shampoo – Reconstructing Cleanser for Damaged, Weak, or Chemically Treated Hair
- Regular price
- $32.99
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$42.99 - Sale price
- $32.99
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Vendor:
Joico
Joico Moisture Recovery Shampoo – Gentle Hydrating Cleanser for Dry, Coarse Hair
- Regular price
- $20.99
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$27.99 - Sale price
- $20.99
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- per
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Joico
Joico Defy Damage Protective Shampoo – Bond-Strengthening Cleanser for Damage Defense
- Regular price
- $32.49
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$42.99 - Sale price
- $32.49
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- per
Vendor:
Joico
Joico Defy Damage Protective Conditioner – Daily Bond-Strengthening Conditioner for Healthy, Resilient Hair
- Regular price
- $32.99
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$42.99 - Sale price
- $32.99
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- per
Vendor:
Joico
Joico HydraSplash Hydrating Conditioner – Lightweight Moisture for Fine to Medium Dry Hair
- Regular price
- $19.99
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$26.99 - Sale price
- $19.99
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Which Joico Products Are Right for You?
Repair Treatments
K-PAK protein treatments and reconstructors for chemically damaged and over-processed hair.
Colour Care
Color Endure and K-PAK Color Therapy for protecting and extending colour between appointments.
Moisture
Moisture Recovery and hydrating products for severely dry and dehydrated hair types.
Styling
Gels, creams, and finishing products for texture, definition, and hold.
Volume
Body Luxe collection for fine hair needing lift, body, and lasting fullness.
Frequently Asked Questions
What is the Joico Quadramine Complex?
The Quadramine Complex is Joico's proprietary blend of four molecular-weight proteins and amino acids that penetrate the hair at different levels — from the surface to the inner cortex — to repair damage comprehensively.
Is K-PAK good for bleached hair?
Yes. K-PAK is specifically popular for bleached and highlighted hair because it rebuilds bonds broken during the lightening process. The Reconstructor treatment and Color Therapy line are particularly useful post-bleach.
How does Joico compare to Olaplex?
Both address bond repair but through different approaches. Olaplex uses its bis-aminopropyl diglycol dimaleate technology to reconnect disulphide bonds. Joico K-PAK uses proteins and amino acids to fill structural gaps. Many clients use both — Olaplex during colour services and K-PAK for ongoing strengthening.
Is Joico cruelty-free?
Yes. Joico products are not tested on animals. The brand has a stated commitment to cruelty-free formulation.
Which Joico product is best for everyday use?
InnerJoi is Joico's clean beauty everyday line with gentle, sustainably sourced ingredients for regular use. For damaged hair, the K-PAK Shampoo and Conditioner work well for daily maintenance.
Why Buy From ProHair?
ProHair.ca is an authorized Canadian Joico retailer. We carry the complete Joico range — K-PAK, Color Endure, Moisture Recovery, and more — with free shipping over $99.99.
