AG Care

49 products

Plant-powered, sulfate-free professional haircare — made in Canada since 1989.

AG Care — the brand many still know as AG Hair — is a professional haircare line founded in 1989 in Vancouver, British Columbia. Long before "clean beauty" was a marketing phrase, AG was building salon-grade formulas without sulfates, parabens or DEA, and it has stayed a stylist favourite across North America ever since. Every product is vegan, cruelty-free (never tested on animals) and colour-safe by design.

The range is built around clear, concern-based lines: Balance & Boost for apple cider vinegar clarifying, Xtramoist & Ultramoist for deep moisture, Colour Savour for colour protection, the Curl family (Curl Fresh, Curl Revive and the Re:Coil activator) for waves and coils, Thikk for volume, Smoooth & Sleeek for frizz control, and Sterling Silver for toning blonde and grey. Around those wash-day systems sit hero treatments like Fast Food leave-on conditioner and the Reconstruct mask, plus a full styling and finishing lineup.

At ProHair.ca we carry 49 AG Care products across care, treatment, styling and finishing — in retail, salon back-bar and litre sizes, plus matched shampoo-and-conditioner duos — all priced in CAD and shipped from Canada. Whatever your hair type or concern, there is a targeted AG Care system for it.
100% Vegan
Never Tested on Animals
Sulfate-Free Cleansing
Colour-Safe Formulas
Canadian Salon Brand Since 1989
Clean, Conscious Ingredients

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Curated step-by-step routines — save up to 4% on every bundle

Shop AG Care by Range

Balance & Boost — Apple Cider Vinegar

Balance & Boost — Apple Cider Vinegar

Balance sulfate-free ACV shampoo clarifies buildup and rebalances oily roots; Boost silicone-free ACV conditioner adds shine and softness. The everyday reset pair. From $30.00.

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Xtramoist & Ultramoist — Deep Moisture

Xtramoist & Ultramoist — Deep Moisture

Rich hydration for dry, coarse and dehydrated hair, powered by aloe, jojoba and panthenol. Xtramoist cleanses, Ultramoist replenishes. From $25.99.

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Colour Savour — Colour Protection

Colour Savour — Colour Protection

Shampoo and conditioner with UV filters and argan oil that guard colour vibrancy and fight fade for chemically treated hair. From $23.00.

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Curl — Curl Fresh, Curl Revive & Re:Coil

Curl — Curl Fresh, Curl Revive & Re:Coil

Coconut-and-avocado curl care: Curl Fresh and Curl Revive cleanse and hydrate without silicones, while Re:Coil activator defines waves and coils. Curl shampoos from $28.99, Re:Coil from $11.20.

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Thikk — Volume for Fine Hair

Thikk — Volume for Fine Hair

Thikk Wash and Thikk Rinse build weightless body and fullness for fine or flat hair; add Bigwigg root volumizer for extra lift. From $25.99.

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Smoooth & Sleeek — Smoothing & Frizz Control

Smoooth & Sleeek — Smoothing & Frizz Control

Argan and coconut oils tame frizz and add shine. Smoooth shampoo cleanses gently, Sleeek conditioner seals the cuticle for glass-smooth results. From $25.99.

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Sterling Silver — Blonde & Silver Toning

Sterling Silver — Blonde & Silver Toning

Violet-pigment toning shampoo and conditioner that neutralize yellow and brassy tones in blonde, highlighted, silver and grey hair. From $23.00.

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Treatments, Leave-Ins & Styling

Treatments, Leave-Ins & Styling

Fast Food leave-on conditioner, Nourish and Reconstruct masks, Vita C strengthener, plus the full styling and finishing lineup — Deflect and Firewall heat protection, Frizzproof and Ultradynamics sprays, and texture stylers.

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Which AG Care Products Are Right for You?

Shampoo & Conditioner Pairs

Best for: A concern-matched wash-day base

Pick one coordinated line: Balance & Boost to clarify, Xtramoist & Ultramoist for moisture, Colour Savour for colour, Curl Fresh for texture, Thikk for volume, Smoooth & Sleeek for frizz, or Sterling Silver for toning.

Matched Duos

Best for: The pair with less guesswork

Balance & Boost, Xtramoist & Ultramoist, Colour Savour, Curl Fresh, Thikk, Smoooth & Sleeek and Sterling Silver each come as a matched shampoo-and-conditioner duo in retail and back-bar sizes.

Masks & Deep Treatments

Best for: Weekly repair and moisture

Nourish snow mushroom moisture mask, Reconstruct strengthening mask for damaged hair, and Vita C strengthening conditioner rebuild and hydrate beyond everyday care.

Leave-Ins & Detanglers

Best for: No-rinse moisture and slip

Fast Food leave-on conditioner is the cult detangler; add Coco Nut Milk conditioning spray or the Rosemary & Sage Conditioning Mist for lightweight, all-day softness.

Curl & Wave Styling

Best for: Definition for waves, curls and coils

Re:Coil curl activator, Beach Bomb wave cream, Curl Trigger defining spray and Sea Spray beachy texture spray shape and hold natural texture without crunch.

Volume & Texture

Best for: Body, grip and lived-in finish

Bigwigg root volumizer, Cloud Air light mousse, Dry Lift paste, Stucco matte clay, Molding Cream, Infrastructure pomade and Liquid Effects styling lotion.

Heat Protection & Finishing

Best for: Protecting and perfecting the style

Deflect fast-dry heat protection and Firewall argan flat-iron spray shield against hot tools; The Oil, Frizzproof, Ultradynamics finishing spray, Spray Gel and Simply Dry Shampoo finish and refresh.

Expert Guide

The Complete AG Care Buying Guide: Which Line Is Right for Your Hair?

Need help choosing? Our detailed guide explains the current assortment and helps you find the right product for your needs.

Frequently Asked Questions

Is AG Care vegan and cruelty-free?
Yes. Every AG Care product is 100% vegan and cruelty-free — no animal-derived ingredients and never tested on animals. The formulas are also sulfate-free and free of parabens and DEA, and they are colour-safe by design, which is why AG has been a professional clean-beauty choice since long before the term was popular.
What is AG Care best known for?
AG Care's most famous product is Fast Food leave-on conditioner — an instant no-rinse detangler that softens and smooths in seconds, and a genuine desert-island product for many stylists. The brand is also known for its apple cider vinegar Balance & Boost line and its curl-care family. All of it comes from a Canadian professional heritage dating to 1989.
Which AG Care shampoo and conditioner should I choose?
Match the line to your main concern. Balance & Boost clarifies oily roots and buildup with apple cider vinegar. Xtramoist & Ultramoist deeply hydrates dry, coarse hair. Colour Savour protects colour-treated hair. Curl Fresh and Curl Revive cleanse and hydrate curls. Thikk adds volume to fine hair. Smoooth & Sleeek controls frizz. Sterling Silver tones blonde, silver and grey. When in doubt, start with the concern that bothers you most.
Is AG Care safe for colour-treated hair?
Yes. All AG Care formulas are colour-safe, and the Colour Savour line goes further with UV filters and argan oil that specifically guard against colour fade and protect vibrancy. Its sulfate-free cleansers are gentle enough for chemically treated and highlighted hair, so your colour investment lasts longer between salon visits.
What is the difference between Curl Fresh, Curl Revive and Re:Coil?
They work as a system. Curl Fresh is the sulfate-free curl-enhancing shampoo with a matching coconut-avocado silicone-free conditioner — the wash-day base for defined, hydrated curls. Curl Revive is a hydrating curl shampoo for drier or thirstier textures. Re:Coil is the styling step: a curl activator you apply to damp hair to define coils and control frizz. Cleanse and condition with Curl Fresh or Curl Revive, then style with Re:Coil.
Are the Balance and Boost apple cider vinegar products right for me?
They are ideal if your roots get oily quickly, if styling product builds up, or if your hair feels weighed down and dull. Balance is a sulfate-free ACV shampoo that clarifies and rebalances the scalp; Boost is a silicone-free ACV conditioner that adds shine and softness without heaviness. Use them as your everyday reset, or rotate them in weekly if your usual routine leans richer.
Does ProHair carry AG Care duos and back-bar or litre sizes?
Yes. Balance & Boost, Xtramoist & Ultramoist, Colour Savour, Curl Fresh, Thikk, Smoooth & Sleeek and Sterling Silver are all available as matched shampoo-and-conditioner duos, and most core shampoos and conditioners offer larger salon back-bar and litre sizes alongside the retail bottle. The product pages let you compare sizes before you buy.
Why buy AG Care from ProHair.ca?
ProHair.ca is an authorized professional beauty retailer serving Canada since 1996. We stock 49 AG Care products in Canadian dollars across retail, duo, back-bar and litre sizes, with free shipping on orders over $120 and 30-day returns. Use the concern guide above or read the AG Care buying guide to find your starting point.

Why Buy From ProHair?

ProHair.ca is an authorized professional beauty retailer, serving Canada since 1996. Our AG Care range is 100% authentic, priced in Canadian dollars, and shipped from Canada.

We carry the full current AG Care catalogue — 49 products across care, treatment, styling and finishing, in retail, duo, back-bar and litre sizes — because plant-powered and salon-professional belong together.

Free shipping on orders over $120 and 30-day returns. Not sure where to start? Read the buying guide below or reach out and we'll match you to the right line.