Joico Curl Confidence Defining Cream – Frizz-Control Curl Enhancer for Soft, Defined Waves & Curls 177ml

Joico Curl Confidence Defining Cream is a rich, nourishing styler designed to shape, define, and smooth curls while maintaining a soft, touchable feel. Formulated with Shea Butter, Avocado Oil, and Joico’s SmartRelease Technology, this cream hydrates dry curls, reduces frizz, boosts shine, and enhances natural curl pattern without crunch or stiffness. Ideal for wavy to curly hair needing moisture, control, and long-lasting definition.

How to Use the Product
Apply a small amount to clean, damp hair. Scrunch or twist curls into place. Air-dry or diffuse for added definition.

Key Features of the Product
Enhances and defines natural curls
Reduces frizz and smooths cuticle
Adds moisture, softness, and shine
SmartRelease Technology supports strength and elasticity
Provides touchable hold without crunch
Ideal for waves, curls, and textured hair

Who Should Use This Product & Hair Concerns It Can Address
Perfect for clients with wavy, curly, coily, or frizz-prone hair needing definition, moisture, hold, and smoothness. Addresses dryness, frizz, lack of curl shape, and dullness.

Why Should You Use This Product & Benefits
Curl Confidence provides long-lasting curl definition + frizz control, giving hair a naturally polished, hydrated, and beautifully shaped curl pattern.