Joico Defy Damage Protective Shampoo – Bond-Strengthening Cleanser for Damage Defense

Joico Defy Damage Protective Shampoo is a luxurious, bond-strengthening cleanser formulated to gently remove impurities while protecting the hair’s internal bonds. Enriched with Protective Lipid™, Moringa Seed Oil, Arginine, and Joico’s advanced SmartRelease Technology, this shampoo helps defend hair against the effects of daily heat styling, chemical services, and environmental damage. It produces a rich, cushiony lather that cleanses without stripping, leaving hair feeling soft, strong, and more resilient from the very first wash. Ideal for all hair types, especially color-treated or compromised hair.

How to Use the Product
Apply to wet hair, massage into a rich lather, then rinse thoroughly. Follow with Defy Damage Protective Conditioner or Masque.

Key Features of the Product
Gently cleanses while protecting internal hair bonds
Helps reduce damage from heat, chemicals, and pollution
SmartRelease Technology offers continuous strengthening
Enhances softness, shine, and manageability
Ideal for color-treated or damage-prone hair
Prepares hair for deeper conditioning and bond-repair treatments

Who Should Use This Product & Hair Concerns It Can Address
Perfect for clients with color-treated, weakened, fragile, or dull hair needing everyday protection, resilience, and gentle cleansing. Addresses dryness, breakage, pollution buildup, and early signs of damage.

Why Should You Use This Product & Benefits
This shampoo provides a protective first step in defending hair from daily stressors, helping maintain stronger, shinier, healthier-looking hair with every wash.