Joico Color Balance Purple Shampoo – Neutralizes Yellow Tones & Brightens Blonde, Silver & Highlighted Hair

Joico Color Balance Purple Shampoo is a pigmented toning cleanser formulated to instantly neutralize yellow and brassy tones in blonde, silver, grey, and highlighted hair. Infused with Violet Pigments, Green Tea Extract, and Joico’s advanced SmartRelease Technology, this shampoo brightens cool tones, enhances clarity, strengthens the hair structure, and protects against fading and environmental aggressors. The result is hair that looks cooler, brighter, shinier, and refreshed with every wash.

How to Use the Product
Apply to wet hair and lather. Leave on for 1–3 minutes for gentle toning or up to 5 minutes for stronger neutralization. Rinse thoroughly. Use 2–3 times per week or as needed.

Key Features of the Product
Instant brass-neutralizing violet pigment formula
Brightens blonde, silver, and grey tones
SmartRelease Technology reinforces hair strength
Helps protect against fading and pollution
Enhances shine and improves manageability
Ideal for maintaining cool, icy, or ashy results

Who Should Use This Product & Hair Concerns It Can Address
Perfect for blonde, silver, grey, or highlighted hair experiencing yellowing, dullness, or brassiness.
Addresses unwanted yellow tones, color fade, dullness, and loss of brightness.

Why Should You Use This Product & Benefits
This shampoo keeps blonde & silver tones cool, clean, and vibrant, delivering salon-quality toning results at home.