Joico Defy Damage Detox Shampoo – Purifying Cleanser for Stronger, More Resilient Hair

Joico Defy Damage Detox Shampoo is a gentle yet effective purifying cleanser designed to remove buildup, pollution particles, excess oils, and impurities while preserving the hair’s natural moisture balance. Formulated with Joico’s signature Protective Lipid™, Moringa Seed Oil, Arginine, and SmartRelease Technology, this shampoo helps maintain the hair’s structural bonds and strengthens resilience against daily stressors. It leaves the hair clean, refreshed, soft, and ready to receive the full benefits of the Defy Damage care system. Ideal for all hair types, especially color-treated or chemically compromised hair needing a clean slate without harsh stripping.

How to Use the Product
Apply to wet hair, massage into a rich lather, and rinse thoroughly. Use as a regular cleanser or as the first step in the Defy Damage strengthening routine.

Key Features of the Product
Gently detoxifies and removes buildup without stripping
Helps protect and maintain internal hair bonds
SmartRelease Technology repairs and strengthens
Leaves hair soft, clean, and more resilient
Ideal for color-treated or damage-prone hair
Prepares hair for deeper conditioning and treatment

Who Should Use This Product & Hair Concerns It Can Address
Perfect for clients with color-treated, weakened, or buildup-prone hair who need a detox without compromising moisture or strength. Addresses dullness, heaviness, pollution exposure, and early signs of damage.

Why Should You Use This Product & Benefits
This detox shampoo provides a clean, fresh start while reinforcing hair strength, boosting softness, and helping prevent future damage — ideal for preparing hair for maximum treatment performance.