Joico Blonde Life Brightening Shampoo – Sulfate-Free Illuminating Cleanser for Blondes

Joico Blonde Life Brightening Shampoo is a gentle, sulfate-free cleanser designed to lift away dirt, oil, and dulling impurities while enhancing the brightness and luminosity of blonde hair. Formulated with Tamanu & Monoi Oils, Arginine, and Joico’s Bio-Advanced Peptide Complex, this shampoo helps maintain a clear, radiant blonde tone while nourishing and protecting delicate, lightened hair. It produces a luxurious lather that leaves blondes feeling clean, soft, shiny, and refreshed—without stripping moisture or causing dryness.

How to Use the Product
Apply to wet hair, massage into a rich lather, then rinse thoroughly. Repeat if necessary. Follow with Blonde Life Brightening Conditioner or Masque.

Key Features of the Product
Sulfate-free formula safe for blonde and lightened hair
Enhances brightness and tonal clarity
Powered by Tamanu & Monoi Oils for moisture and shine
Supports strength and repair with Bio-Advanced Peptide Complex
Gently removes dulling residue without stripping
Ideal for natural, highlighted, or pre-lightened blonde hair

Who Should Use This Product & Hair Concerns It Can Address
Perfect for clients with highlighted, bleached, balayaged, or naturally blonde hair seeking brightness, softness, and clarity. Addresses dullness, dryness, and lack of shine.

Why Should You Use This Product & Benefits
This shampoo keeps blonde hair clean, bright, soft, and radiant while preserving essential moisture and enhancing shine for a fresh, luminous blonde.