Joico Defy Damage Protective Conditioner – Daily Bond-Strengthening Conditioner for Healthy, Resilient Hair

Joico Defy Damage Protective Conditioner is a rich, nourishing formula designed to strengthen, soften, and protect the hair’s internal bonds while delivering essential hydration. Powered by SmartRelease Technology, Protective Lipid™, Moringa Seed Oil, and Arginine, this conditioner helps improve manageability, reduce breakage, and boost shine. It leaves hair feeling velvety, smooth, and resilient without weighing it down. Ideal for color-treated, chemically processed, or damage-prone hair needing daily protection and softness.

How to Use the Product
Apply to clean, damp hair after shampooing. Distribute evenly, leave on for 1–2 minutes, then rinse thoroughly.

Key Features of the Product
Strengthens and protects internal hair bonds
Provides deep yet lightweight hydration
SmartRelease Technology continuously repairs
Improves softness, shine, and manageability
Helps reduce breakage and smooth the hair cuticle
Ideal for daily use on color-treated or compromised hair

Who Should Use This Product & Hair Concerns It Can Address
Perfect for clients with damaged, color-treated, weakened, or dry hair wanting improved strength, smoothness, and long-term protection. Addresses breakage, dullness, dryness, and lack of manageability.

Why Should You Use This Product & Benefits
This conditioner delivers stronger, softer, shinier hair, supporting long-term resilience while protecting against daily stress and environmental damage.