Joico Color Balance Purple Conditioner – Neutralizes Brass & Restores Shine for Blonde, Silver & Highlighted Hair

Joico Color Balance Purple Conditioner is a rich, toning and smoothing formula designed to neutralize unwanted yellow and brassy tones while restoring softness, shine, and vibrancy to blonde, silver, grey, and highlighted hair. Powered by Violet Pigments, Green Tea Extract, and Joico’s advanced SmartRelease Technology, this conditioner strengthens the hair structure, boosts smoothness, and seals the cuticle for improved color clarity and brilliance. It leaves hair feeling silky, bright, and refreshed after every use.

How to Use the Product
Apply to clean, damp hair after shampooing. Leave on for 1–3 minutes for gentle toning or up to 5 minutes for stronger results. Rinse thoroughly. Use 2–3 times per week or as needed.

Key Features of the Product
Neutralizes yellow and brassy tones
Enhances cool blonde, silver, and grey vibrancy
SmartRelease Technology strengthens and repairs
Boosts shine, softness, and smoothness
Helps protect against fading and environmental aggressors
Ideal for maintaining icy, ashy, or cool-toned results

Who Should Use This Product & Hair Concerns It Can Address
Perfect for blonde, silver, grey, or highlighted hair experiencing brassiness, dullness, or dryness.
Addresses unwanted warmth, lack of moisture, dull color, and rough texture.

Why Should You Use This Product & Benefits
This toning conditioner delivers cool, bright, polished color while leaving hair soft, hydrated, and beautifully refreshed.