How to Use the Product
Apply to wet hair. Lather, and rinse.
Key Features of the Product
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Free of SLS/SLES sulfates for a gentler cleanse
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Gently cleanses color-treated hair without stripping
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Helps fortify hair for 3X greater resistance to breakage when used with the Colorful Shampoo & Conditioner system (vs. a non-conditioner shampoo)
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Helps deliver instant shine
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Certified PETA Global Animal Test–Free
Who Should Use This Product & Hair Concerns It Can Address
Ideal for color-treated hair that needs gentle cleansing and help with color fade, dullness, and breakage.
Why Should You Use This Product & Benefits
A dependable daily shampoo that keeps color looking truer-to-hue, while supporting shine and stronger, healthier-feeling hair over time.