Joico
83 productsProtein-powered professional haircare — the science of stronger, healthier hair since 1975.
The K-PAK collection remains Joico's most iconic line, featuring a patented Quadramine Complex of proteins and amino acids that penetrate the cortex to repair bonds broken by chemical services and heat styling. Beyond K-PAK, Joico offers targeted collections for colour care, moisture, curl definition, and scalp health — each built on the same science-driven philosophy.
At ProHair.ca, Joico is a top recommendation for clients with chemically treated, heat-damaged, or structurally compromised hair. The brand is particularly popular for its realistic repair claims and its accessible professional price point.
Shop Hair Routines
Curated step-by-step routines — save up to 6% on every bundle
Joico Defy Damage Protective Routine
Formulated to address breakage, damage and frizz. Powered by Joico's Quadramine Complex. This 4-step routine gives you a complete, professional-grade regimen in one bundle. Expect reinforced bonds, less breakage, and noticeably stronger hair. Use together for best results and enjoy 5% savings on the full set.
Joico Moisture Recovery Routine
Formulated to address frizz, dryness and curls. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect smooth, controlled hair with long-lasting frizz resistance. Use together for best results and enjoy 4% savings on the full set.
Joico Blonde Life Brightening Routine
Formulated to address brassiness, damage and dryness. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect neutralised tones, cooler colour, and brighter highlights. Use together for best results and enjoy 4% savings on the full set.
Joico Color Balance Purple Routine
Formulated to address brassiness, damage and frizz. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect neutralised tones, cooler colour, and brighter highlights. Use together for best results and enjoy 4% savings on the full set.
Joico Colorful Anti Fade Routine
Formulated to address breakage, damage and color fade. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect reinforced bonds, less breakage, and noticeably stronger hair. Use together for best results and enjoy 4% savings on the full set.
Joico K Pak Routine
Formulated to address breakage, damage and dryness. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect reinforced bonds, less breakage, and noticeably stronger hair. Use together for best results and enjoy 4% savings on the full set.
Joico HydraSplash Hydrating Routine
Formulated to address breakage, dryness and frizz. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect reinforced bonds, less breakage, and noticeably stronger hair. Use together for best results and enjoy 4% savings on the full set.
Joico Blonde Life Violet Routine
Formulated to address brassiness, frizz and breakage. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect neutralised tones, cooler colour, and brighter highlights. Use together for best results and enjoy 4% savings on the full set.
Joico K PAK Color Therapy Routine
Formulated to address damage, dryness and color fade. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect stronger strands, reduced breakage, and visibly healthier hair. Use together for best results and enjoy 4% savings on the full set.
Joico JoiFULL Volumizing Routine
Formulated to address breakage, dryness and volume. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect reinforced bonds, less breakage, and noticeably stronger hair. Use together for best results and enjoy 4% savings on the full set.
Shop Joico by Range
K-PAK
Joico's flagship repair line using the Quadramine Complex of proteins and amino acids to rebuild structural damage.
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Color Endure
Colour protection system with advanced anti-fade technology for vibrant, long-lasting colour results.
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Moisture Recovery
Humectant-rich moisture system for severely dry or dehydrated hair — restores moisture barrier function.
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Body Luxe
Lightweight volumizing collection for fine or flat hair — liposome technology for lasting body.
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Curl
Curl-defining and moisturizing system that enhances natural texture without frizz or crunch.
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InnerJoi
Clean beauty inspired collection with sustainably sourced, nature-derived ingredients for everyday care.
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K-PAK Color Therapy
The intersection of repair and colour protection — K-PAK technology in a colour-safe formula.
Shop NowWhich Joico Products Are Right for You?
Repair Treatments
K-PAK protein treatments and reconstructors for chemically damaged and over-processed hair.
Colour Care
Color Endure and K-PAK Color Therapy for protecting and extending colour between appointments.
Moisture
Moisture Recovery and hydrating products for severely dry and dehydrated hair types.
Styling
Gels, creams, and finishing products for texture, definition, and hold.
Volume
Body Luxe collection for fine hair needing lift, body, and lasting fullness.
Joico Defy Damage Protective Conditioner – Daily Bond-Strengthening Conditioner for Healthy, Resilient Hair
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- $24.99
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$28.00 - Sale price
- $24.99
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Joico HydraSplash Hydrating Conditioner – Lightweight Moisture for Fine to Medium Dry Hair
- Regular price
- $21.99
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$24.00 - Sale price
- $21.99
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Joico HydraSplash Hydrating Shampoo – Lightweight Daily Cleanser for Fine, Dry Hair
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- $21.99
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$24.00 - Sale price
- $21.99
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Joico Vero K-Pak Veroxide - 20 Vol
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- $15.99
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$16.99 - Sale price
- $15.99
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Joico Colorful Anti-Fade Shampoo – Sulfate-Free Cleanser for Long-Lasting Color Vibrancy & Shine
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- $21.99
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$24.00 - Sale price
- $21.99
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Joico K-PAK Color Therapy Shampoo & Conditioner Duo
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- $39.99
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$74.99 - Sale price
- $39.99
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Joico K-PAK Color Therapy Protecting Conditioner – Nourishing, Smoothing & Color-Safe Repair for Damaged or Color-Treated Hair
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- $21.99
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$24.00 - Sale price
- $21.99
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Joico - Moisture Recovery - Treatment Balm
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- $16.99
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- $16.99
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Joico Blonde Life Violet Conditioner – Tone-Correcting Hydration for Cool, Bright Blondes
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- $25.99
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$29.00 - Sale price
- $25.99
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Joico K-PAK Conditioner – Reconstructing Conditioner for Damaged, Weak, or Overprocessed Hair
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- $21.99
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$24.00 - Sale price
- $21.99
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Joico - K-pak - Intense Hydrator Treatment for Dry, Damaged Hair
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- $24.99
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$28.00 - Sale price
- $24.99
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Joico Color Balance Blue Shampoo – Neutralizes Orange Tones for Brunette, Balayage & Highlighted Hair
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- $21.99
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$24.00 - Sale price
- $21.99
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Joico HydraSplash Hydrating Gelee Masque – Lightweight Moisture Mask for Fine, Dry Hair
- Regular price
- $31.99
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$41.99 - Sale price
- $31.99
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Joico Blonde Life Brightening Shampoo – Sulfate-Free Illuminating Cleanser for Blondes
- Regular price
- $25.99
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$29.00 - Sale price
- $25.99
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Joico K-PAK Deep-Penetrating Treatment – Intensive Protein Reconstruction for Extremely Damaged Hair
- Regular price
- $7.99
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$9.99 - Sale price
- $7.99
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Joico Defy Damage Protective Shield – Daily Bond Defense & Heat Protection
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- $26.99
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- Sale price
- $26.99
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Joico Scalp Vitality Shampoo – Gentle Daily Cleanse for a Fresh, Balanced Scalp
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- $30.99
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$42.99 - Sale price
- $30.99
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Joico Scalp Vitality Replenishing Essence – Lightweight Leave-In Care for a Hydrated, Comfortable Scalp
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- $30.99
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$35.00 - Sale price
- $30.99
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Joico Scalp Vitality Exfoliating Foaming Scrub – Gentle Detox Cleanse for a Refreshed, Balanced Scalp
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- $26.99
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$35.99 - Sale price
- $26.99
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Joico YouthLock Treatment Masque – Collagen Mask for Nourished Hair, Bounce, Shine & Frizz Reduction
- Regular price
- $26.99
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$30.00 - Sale price
- $26.99
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Joico YouthLock Shampoo – SLS and SLES Free Cleanse for Shine & Reduced Hair Fall from Breakage
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- $24.99
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$28.00 - Sale price
- $24.99
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Joico YouthLock Conditioner – Collagen Moisture + Detangling for Soft, Bouncy Mature Hair
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- $24.99
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$42.99 - Sale price
- $24.99
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Joico YouthLock Blowout Crème – Collagen Leave-In for Frizz Control, Body & Humidity Protection
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- $24.99
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$28.00 - Sale price
- $24.99
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Joico Moisture Recovery Leave-In Treatment – 24-Hour Hydration Refill for Dry Hair 200ml
- Regular price
- $24.99
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$28.00 - Sale price
- $24.99
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