Joico Defy Damage Protective Masque – Intensive Strengthening Treatment for Bond Protection

Joico Defy Damage Protective Masque is an intensive strengthening treatment formulated to deeply nourish, rebuild, and protect the hair’s bonds for healthier, more resilient strands. Powered by the Defy Damage system’s signature ingredients—including Protective Lipid™, Moringa Seed Oil, Arginine, and Joico’s SmartRelease Technology—this masque helps reverse signs of thermal, chemical, and environmental damage. It instantly improves softness, boosts shine, and enhances manageability, leaving hair visibly stronger and more resistant to breakage. Ideal for all hair types, especially color-treated or compromised hair.

How to Use the Product
Apply to clean, damp hair after shampooing. Leave on for 2–5 minutes, then rinse thoroughly. Use weekly or more often for severely damaged hair.

Key Features of the Product
Strengthens and protects the hair’s internal bonds
Helps reduce breakage and split ends
SmartRelease Technology delivers continuous repair
Provides deep moisture and enhanced softness
Boosts shine and improves overall hair health
Ideal for damaged, color-treated, or chemically processed hair

Who Should Use This Product & Hair Concerns It Can Address
Perfect for clients experiencing breakage, dryness, damage, or weakened hair due to coloring, bleaching, heat styling, or environmental stress. Suitable for all hair types needing bond protection and restored strength.

Why Should You Use This Product & Benefits
This masque provides powerful bond defense + deep nourishment, helping hair feel stronger, softer, smoother, and more resilient, while enhancing the longevity and vibrancy of color.