Joico Color Balance Blue Shampoo – Neutralizes Orange Tones for Brunette, Balayage & Highlighted Hair

Joico Color Balance Blue Shampoo is a highly pigmented toning cleanser formulated to neutralize unwanted orange and overly warm tones in brunette, highlighted brown, and balayage hair. Infused with Blue Pigments, Green Tea Extract, and Joico’s advanced SmartRelease Technology, this shampoo brightens brunette tones, enhances tonal clarity, strengthens the hair fiber, and helps protect against fading and environmental stress. It leaves hair clean, cooler in tone, shinier, and more vibrant with each wash.

How to Use the Product
Apply to wet hair and massage into a rich lather. Leave on for 1–3 minutes for gentle toning or up to 5 minutes for deeper neutralization. Rinse thoroughly. Use 2–3 times per week or as needed.

Key Features of the Product
Neutralizes orange and brassy tones
Brightens and enhances brunette vibrancy
SmartRelease Technology strengthens and repairs
Improves shine and smoothness
Helps protect color from fading
Ideal for cool brunette, caramel, and balayage looks

Who Should Use This Product & Hair Concerns It Can Address
Perfect for brunette, balayage, or highlighted brown hair prone to unwanted warm/orange tones, dullness, or fading.
Addresses brassiness, color degradation, roughness, and loss of tonal clarity.

Why Should You Use This Product & Benefits
This shampoo keeps brunette hair cool, rich, and refreshed, delivering salon-level toning results at home while strengthening and enhancing shine.