Joico

84 produits

Protein-powered professional haircare — the science of stronger, healthier hair since 1975.

Joico is a professional haircare brand born in California in 1975 with a mission rooted in hair biology. The brand's science-first approach centres on protein and amino acid therapy — the building blocks of healthy hair — to create formulas that don't just coat the surface but genuinely rebuild and strengthen hair from the inside out.

The K-PAK collection remains Joico's most iconic line, featuring a patented Quadramine Complex of proteins and amino acids that penetrate the cortex to repair bonds broken by chemical services and heat styling. Beyond K-PAK, Joico offers targeted collections for colour care, moisture, curl definition, and scalp health — each built on the same science-driven philosophy.

At ProHair.ca, Joico is a top recommendation for clients with chemically treated, heat-damaged, or structurally compromised hair. The brand is particularly popular for its realistic repair claims and its accessible professional price point.
K-PAK Quadramine Complex
Science-Driven Formulas
Colour-Safe Range
Cruelty-Free
Voir tout Joico The Complete Joico Buying Guide: K-PAK, Color Endure, and Which Line Is Right for You

Magasiner Joico par gamme

K-PAK

K-PAK

Joico's flagship repair line using the Quadramine Complex of proteins and amino acids to rebuild structural damage.

Magasiner
Color Endure

Color Endure

Colour protection system with advanced anti-fade technology for vibrant, long-lasting colour results.

Magasiner
Moisture Recovery

Moisture Recovery

Humectant-rich moisture system for severely dry or dehydrated hair — restores moisture barrier function.

Magasiner
Body Luxe

Body Luxe

Lightweight volumizing collection for fine or flat hair — liposome technology for lasting body.

Magasiner
Curl

Curl

Curl-defining and moisturizing system that enhances natural texture without frizz or crunch.

Magasiner
InnerJoi

InnerJoi

Clean beauty inspired collection with sustainably sourced, nature-derived ingredients for everyday care.

Magasiner
K-PAK Color Therapy

K-PAK Color Therapy

The intersection of repair and colour protection — K-PAK technology in a colour-safe formula.

Magasiner
Joico - Color Intensity - Semi-Permanent Hair Color 4 oz - ProCare Outlet by JoicoJoico - Color Intensity - Semi-Permanent Hair Color 4 oz - Pastel Shades / Violet Pearl - ProCare Outlet by Joico
Joico

Joico - Color Intensity - Coloration semi-permanente 4 oz

$5.99
$27.99
$5.99

Joico - Color Intensity - Color Butter - ProCare Outlet by JoicoJoico - Color Intensity - Color Butter - ProCare Outlet by Joico
Joico

Joico - Color Intensity - Couleur Beurre

$1.99
$6.99
$1.99

Joico - JoiFull Volumizing Shampoo and Conditioner Duo 1L Set - by Joico |ProCare Outlet|Joico JoiFULL Volumizing Shampoo & Conditioner Duo
Joico

Joico - Ensemble de shampoing et revitalisant JoiFull Volumizing Duo 1L

$32.99
$42.99
$32.99

Joico - Moisture Recovery - Balm for Thick and Coarse Dry Hair |500ml| - ProCare Outlet by JoicoJoico - Moisture Recovery - Balm for Thick and Coarse Dry Hair |500ml| - ProCare Outlet by Joico
Joico

Joico - Moisture Recovery - Baume pour cheveux secs épais et rêches |500ml|

$19.99
$44.99
$19.99

Joico - Defy Damage - Protective Shampoo and Conditioner 1L Duo - by Joico |ProCare Outlet|Joico Defy Damage Protective Shampoo & Conditioner
Joico

Joico - Defy Damage - Shampooing protecteur et après-shampooing Duo 1L

$48.99
$42.99
$48.99

Joico - K-pak Color Therapy - Luster Lock Instant Shine and Repair Treatment - ProCare Outlet by JoicoJoico - K-pak Color Therapy - Luster Lock Instant Shine and Repair Treatment - ProCare Outlet by Joico
Joico

Joico - K-pak Color Therapy - Lustre Lock Instant Shine and Repair Treatment

$29.99
$39.99
$29.99

Joico - Moisture Recovery - Shampoo and Conditioner 1L duo - by Joico |ProCare Outlet|Joico - Moisture Recovery - Shampoo and Conditioner 1L duo - by Joico |ProCare Outlet|
Joico

Joico - Moisture Recovery - Duo de shampoing et après-shampooing 1L

$39.99
$42.99
$39.99

Joico - Defy Damage - Protective Masque - 150ml - by Joico |ProCare Outlet|Joico - Defy Damage - Protective Masque - by Joico |ProCare Outlet|
Joico

Joico - Defy Damage - Masque protecteur

$6.99
$9.99
$6.99

Joico - K-Pak - Revitaluxe Bio-Advance Restorative Treatment - 150ml - ProCare Outlet by JoicoJoico - K-Pak - Revitaluxe Bio-Advance Restorative
Joico

Joico - K-Pak - Traitement réparateur Revitaluxe Bio-Advance

$21.00
$28.00
$21.00

Joico - K-PAK - Clarifying Shampoo Professional |300ml| - by Joico |ProCare Outlet|Joico - K-PAK - Clarifying Shampoo Professional |300ml| - by Joico |ProCare Outlet|
Joico

Joico - K-PAK - Shampooing Clarifiant Professionnel |300ml|

$32.99
$42.99
$32.99

Joico - Color Balance Blue - Duo shampooing et revitalisant | 300ml |Joico Color Balance Blue Shampoo & Conditioner Duo
Joico

Joico - Color Balance Blue - Duo shampooing et revitalisant | 300ml |

$32.99
$42.99
$32.99

Joico - Color Balance Purple - Shampoo - 300ml - by Joico |ProCare Outlet|Joico - Color Balance Purple - Shampoo - by Joico |ProCare Outlet|
Joico

Joico - Color Balance Violet - Shampoing

$32.99
$42.99
$32.99

Colorful Anti-Fade Conditioner - 300ML - ProCare Outlet by JoicoJoico Colorful Anti-Fade Conditioner – Daily Detan
Joico

Après-shampooing anti-décoloration coloré

$32.99
$42.99
$32.99

Blonde Life Violet Shampoo + Conditioner Duo - 1L - by Joico |ProCare Outlet|Joico Blonde Life Violet Shampoo + Conditioner Duo
Joico

Duo Shampoing + Après-shampoing Blonde Life Violet

$34.99
$42.99
$34.99

Joifull Volumizing Styler - 100ML - ProCare Outlet by JoicoJoifull Volumizing Styler - ProCare Outlet by Joico
Joico

Styler volumateur Joifull

$28.99
$32.99
$28.99

Joiwhip Firm Hold Designing Foam - 300ML - by Joico |ProCare Outlet|Joiwhip Firm Hold Designing Foam - by Joico |ProCare Outlet|
Joico

Mousse de conception Joiwhip à tenue ferme

$34.99
$17.99
$34.99

Dream Blowout Thermal Protection Crème 200ml - Default Title - ProCare Outlet by JoicoJoico Dream Blowout Thermal Protection Crème – Smo
Joico

Dream Blowout Crème Protectrice Thermique 200 ml

$28.99
$28.99

Joico - Joifull - Volumizing Conditioner (Former Body Luxe Volumizing Conditioner) - 250ml - ProCare Outlet by JoicoJoico JoiFULL Volumizing Conditioner – Lightweight
Joico

Joico - Joifull - Après-shampooing volumateur (ancien après-shampooing volumateur Body Luxe)

$64.99
$85.99
$64.99

Joico - Joifull - Volumizing Shampoo - by Joico |ProCare Outlet|Joico - Joifull - Volumizing Shampoo - by Joico |ProCare Outlet|
Joico

Joico - Joifull - Shampooing Volumateur

$32.99
$42.99
$32.99

Joico - Vero K Pak - Permanent Hair Color 74ml - ProCare Outlet by Joico
Joico

Joico - Vero K Pak - Coloration Permanente 74ml

$10.97
$27.99
$10.97
1N / Black 3N / Ebony Brown 4N / Dark Brown +46

Joico - Blonde Life Violet - Shampoo - 300ml - by Joico |ProCare Outlet|Joico - Blonde Life Violet - Shampoo - by Joico |ProCare Outlet|
Joico

Joico - Blonde Life Violet - Shampoing

$32.99
$42.99
$32.99

Joico - K-Pak - Shampoo - by Joico |ProCare Outlet|Joico - K-Pak - Shampoo - by Joico |ProCare Outlet|
Joico

Joico - K-Pak - Shampoing

$32.99
$42.99
$32.99

Joico - Moisture Recovery - Shampoo for Dry Hair - 300ml - by Joico |ProCare Outlet|Joico - Moisture Recovery - Shampoo for Dry Hair - by Joico |ProCare Outlet|
Joico

Joico - Moisture Recovery - Shampooing pour cheveux secs

$20.99
$27.99
$20.99

Joico - Defy Damage - Protective Shampoo - by Joico |ProCare Outlet|Joico - Defy Damage - Protective Shampoo - by Joico |ProCare Outlet|
Joico

Joico - Defy Damage - Shampooing protecteur

$32.49
$42.99
$32.49

Shop Hair Routines

Curated step-by-step routines — save up to 6% on every bundle

Joico Defy Damage Protective Routine

Formulated to address breakage, damage and frizz. Powered by Joico's Quadramine Complex. This 4-step routine gives you a complete, professional-grade regimen in one bundle. Expect reinforced bonds, less breakage, and noticeably stronger hair. Use together for best results and enjoy 5% savings on the full set.

All TypesBleached HairChemically Treated HairCoilyCoily HairColor-TreatedBreakageDamageFrizz
1 Cleanse
2 Condition
3 Treat
4 Finish
Cleanse
Joico Defy Damage Protective Shampoo – Bond-Strengthening Cleanser for Damage Defense

Joico Defy Damage Protective Shampoo – Bond-Str...

$32.99
Condition
Joico Defy Damage Protective Conditioner – Daily Bond-Strengthening Conditioner for Healthy, Resilient Hair

Joico Defy Damage Protective Conditioner – Dail...

$32.99
Treat
Joico Defy Damage Protective Masque – Intensive Strengthening Treatment for Bond Protection

Joico Defy Damage Protective Masque – Intensive...

$18.99
Finish
Joico Defy Damage Protective Shield – Daily Bond Defense & Heat Protection

Joico Defy Damage Protective Shield – Daily Bon...

$28.99

$113.96 $108.26 Save 5%

Joico Moisture Recovery Routine

Formulated to address frizz, dryness and curls. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect smooth, controlled hair with long-lasting frizz resistance. Use together for best results and enjoy 4% savings on the full set.

Coarse HairCoilyCoily HairColor-Treated HairDry HairFrizzyFrizzDrynessCurls
1 Cleanse
2 Condition
3 Treat
Cleanse
Joico Moisture Recovery Shampoo – Gentle Hydrating Cleanser for Dry, Coarse Hair

Joico Moisture Recovery Shampoo – Gentle Hydrat...

$20.99
Condition
Joico Moisture Recovery Conditioner – Deep Hydration & Smoothness for Dry, Coarse Hair

Joico Moisture Recovery Conditioner – Deep Hydr...

$32.99
Treat
Joico - Moisture Recovery - Treatment Balm

Joico - Moisture Recovery - Treatment Balm

$16.99

$70.97 $68.13 Save 4%

Joico Blonde Life Brightening Routine

Formulated to address brassiness, damage and dryness. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect neutralised tones, cooler colour, and brighter highlights. Use together for best results and enjoy 4% savings on the full set.

Bleached HairChemically Treated HairColor-TreatedColor-Treated HairDamaged HairDry HairBrassinessDamageDryness
1 Cleanse
2 Condition
3 Treat
Cleanse
Joico Blonde Life Brightening Shampoo – Sulfate-Free Illuminating Cleanser for Blondes

Joico Blonde Life Brightening Shampoo – Sulfate...

$32.99
Condition
Joico Blonde Life Brightening Conditioner – Illuminating Hydration for Blonde Hair

Joico Blonde Life Brightening Conditioner – Ill...

$32.99
Treat
Joico Blonde Life Brightening Masque – Intensive Illuminating Treatment for Blondes

Joico Blonde Life Brightening Masque – Intensiv...

$7.99

$73.97 $71.01 Save 4%

Joico Color Balance Purple Routine

Formulated to address brassiness, damage and frizz. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect neutralised tones, cooler colour, and brighter highlights. Use together for best results and enjoy 4% savings on the full set.

All TypesChemically Treated HairCoilyCoily HairColor-TreatedColor-Treated HairBrassinessDamageFrizz
1 Cleanse
2 Condition
3 Treat
Cleanse
Joico Color Balance Purple Shampoo – Neutralizes Yellow Tones & Brightens Blonde, Silver & Highlighted Hair

Joico Color Balance Purple Shampoo – Neutralize...

$32.99
Condition
Joico Color Balance Purple Conditioner – Neutralizes Brass & Restores Shine for Blonde, Silver & Highlighted Hair

Joico Color Balance Purple Conditioner – Neutra...

$32.99
Treat
Joico - K-pak - Intense Hydrator Treatment for Dry, Damaged Hair

Joico - K-pak - Intense Hydrator Treatment for ...

$15.00

$80.98 $77.74 Save 4%

Joico Colorful Anti Fade Routine

Formulated to address breakage, damage and color fade. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect reinforced bonds, less breakage, and noticeably stronger hair. Use together for best results and enjoy 4% savings on the full set.

All TypesChemically Treated HairCoilyCoily HairColor-TreatedColor-Treated HairBreakageDamageColor Fade
1 Cleanse
2 Condition
3 Treat
Cleanse
Joico Colorful Anti-Fade Shampoo – Sulfate-Free Cleanser for Long-Lasting Color Vibrancy & Shine

Joico Colorful Anti-Fade Shampoo – Sulfate-Free...

$32.99
Condition
Joico Colorful Anti-Fade Conditioner – Daily Detangling Care for Color Longevity, Softness & Shine

Joico Colorful Anti-Fade Conditioner – Daily De...

$32.99
Treat
Joico - K-pak - Intense Hydrator Treatment for Dry, Damaged Hair

Joico - K-pak - Intense Hydrator Treatment for ...

$15.00

$80.98 $77.74 Save 4%

Joico K Pak Routine

Formulated to address breakage, damage and dryness. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect reinforced bonds, less breakage, and noticeably stronger hair. Use together for best results and enjoy 4% savings on the full set.

All TypesBleached HairChemically Treated HairCoilyCoily HairColor-TreatedBreakageDamageDryness
1 Cleanse
2 Condition
3 Treat
Cleanse
Joico K-PAK Shampoo – Reconstructing Cleanser for Damaged, Weak, or Chemically Treated Hair

Joico K-PAK Shampoo – Reconstructing Cleanser f...

$32.99
Condition
Joico K-PAK Conditioner – Reconstructing Conditioner for Damaged, Weak, or Overprocessed Hair

Joico K-PAK Conditioner – Reconstructing Condit...

$32.99
Treat
Joico - K-pak - Intense Hydrator Treatment for Dry, Damaged Hair

Joico - K-pak - Intense Hydrator Treatment for ...

$15.00

$80.98 $77.74 Save 4%

Joico HydraSplash Hydrating Routine

Formulated to address breakage, dryness and frizz. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect reinforced bonds, less breakage, and noticeably stronger hair. Use together for best results and enjoy 4% savings on the full set.

Color-Treated HairDry HairFineFine HairMediumBreakageDrynessFrizz
1 Cleanse
2 Condition
3 Treat
Cleanse
Joico HydraSplash Hydrating Shampoo – Lightweight Daily Cleanser for Fine, Dry Hair

Joico HydraSplash Hydrating Shampoo – Lightweig...

$32.99
Condition
Joico HydraSplash Hydrating Conditioner – Lightweight Moisture for Fine to Medium Dry Hair

Joico HydraSplash Hydrating Conditioner – Light...

$19.99
Treat
Joico HydraSplash Hydrating Gelee Masque – Lightweight Moisture Mask for Fine, Dry Hair

Joico HydraSplash Hydrating Gelee Masque – Ligh...

$31.99

$84.97 $81.57 Save 4%

Joico Blonde Life Violet Routine

Formulated to address brassiness, frizz and breakage. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect neutralised tones, cooler colour, and brighter highlights. Use together for best results and enjoy 4% savings on the full set.

Bleached HairChemically Treated HairColor-TreatedDamaged HairDry HairFineBrassinessFrizzBreakage
1 Cleanse
2 Condition
3 Style
Cleanse
Joico Blonde Life Violet Shampoo – Tone-Correcting Cleanser for Cool, Bright Blondes

Joico Blonde Life Violet Shampoo – Tone-Correct...

$32.99
Condition
Joico Blonde Life Violet Conditioner – Tone-Correcting Hydration for Cool, Bright Blondes

Joico Blonde Life Violet Conditioner – Tone-Cor...

$32.99
Style
Joico - Blonde Life Violet - Brilliant Tone Smoothing Foam

Joico - Blonde Life Violet - Brilliant Tone Smo...

$19.99

$85.97 $82.53 Save 4%

Joico K PAK Color Therapy Routine

Formulated to address damage, dryness and color fade. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect stronger strands, reduced breakage, and visibly healthier hair. Use together for best results and enjoy 4% savings on the full set.

Chemically Treated HairColor-TreatedColor-Treated HairDamaged HairDry HairDamageDrynessColor Fade
1 Cleanse
2 Condition
3 Treat
Cleanse
Joico K-PAK Color Therapy Shampoo – Color-Protecting Cleanser for Vibrancy, Strength & Smoothness

Joico K-PAK Color Therapy Shampoo – Color-Prote...

$32.99
Condition
Joico K-PAK Color Therapy Protecting Conditioner – Nourishing, Smoothing & Color-Safe Repair for Damaged or Color-Treated Hair

Joico K-PAK Color Therapy Protecting Conditione...

$32.99
Treat
Joico K-PAK Color Therapy Luster Lock – Instant Shine & Repair Treatment for Color-Treated Hair

Joico K-PAK Color Therapy Luster Lock – Instant...

$29.99

$95.97 $92.13 Save 4%

Joico JoiFULL Volumizing Routine

Formulated to address breakage, dryness and volume. Powered by Joico's Quadramine Complex. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect reinforced bonds, less breakage, and noticeably stronger hair. Use together for best results and enjoy 4% savings on the full set.

Color-Treated HairDry HairFineFine HairMediumThickBreakageDrynessVolume
1 Cleanse
2 Condition
3 Treat
Cleanse
Joico JoiFULL Volumizing Shampoo – Lightweight Cleanser for Fuller, Bouncier Fine Hair

Joico JoiFULL Volumizing Shampoo – Lightweight ...

$32.99
Condition
Joico JoiFULL Volumizing Conditioner – Lightweight Body & Detangling for Fine, Flat Hair

Joico JoiFULL Volumizing Conditioner – Lightwei...

$64.99
Treat
Joico - Moisture Recovery - Treatment Balm

Joico - Moisture Recovery - Treatment Balm

$16.99

$114.97 $110.37 Save 4%

Quels produits Joico sont faits pour vous?

Repair Treatments

K-PAK protein treatments and reconstructors for chemically damaged and over-processed hair.

Colour Care

Color Endure and K-PAK Color Therapy for protecting and extending colour between appointments.

Moisture

Moisture Recovery and hydrating products for severely dry and dehydrated hair types.

Styling

Gels, creams, and finishing products for texture, definition, and hold.

Volume

Body Luxe collection for fine hair needing lift, body, and lasting fullness.

Guide expert

The Complete Joico Buying Guide: K-PAK, Color Endure, and Which Line Is Right for You

Vous ne savez pas quelle gamme vous convient? Notre guide détaillé décortique chaque produit, compare les gammes côte à côte et vous aide à trouver la combinaison parfaite pour votre type de cheveux.

Lire le guide

Foire aux questions

What is the Joico Quadramine Complex?
The Quadramine Complex is Joico's proprietary blend of four molecular-weight proteins and amino acids that penetrate the hair at different levels — from the surface to the inner cortex — to repair damage comprehensively.
Is K-PAK good for bleached hair?
Yes. K-PAK is specifically popular for bleached and highlighted hair because it rebuilds bonds broken during the lightening process. The Reconstructor treatment and Color Therapy line are particularly useful post-bleach.
How does Joico compare to Olaplex?
Both address bond repair but through different approaches. Olaplex uses its bis-aminopropyl diglycol dimaleate technology to reconnect disulphide bonds. Joico K-PAK uses proteins and amino acids to fill structural gaps. Many clients use both — Olaplex during colour services and K-PAK for ongoing strengthening.
Is Joico cruelty-free?
Yes. Joico products are not tested on animals. The brand has a stated commitment to cruelty-free formulation.
Which Joico product is best for everyday use?
InnerJoi is Joico's clean beauty everyday line with gentle, sustainably sourced ingredients for regular use. For damaged hair, the K-PAK Shampoo and Conditioner work well for daily maintenance.

Pourquoi acheter chez ProHair?

ProHair.ca is an authorized Joico retailer. We carry the complete Joico range — K-PAK, Color Endure, Moisture Recovery, and more — with free shipping over $99.99.
Voir tous les produits

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