Joico
84 productsProtein-powered professional haircare — the science of stronger, healthier hair since 1975.
Joico is a professional haircare brand born in California in 1975 with a mission rooted in hair biology. The brand's science-first approach centres on protein and amino acid therapy — the building blocks of healthy hair — to create formulas that don't just coat the surface but genuinely rebuild and strengthen hair from the inside out.
The K-PAK collection remains Joico's most iconic line, featuring a patented Quadramine Complex of proteins and amino acids that penetrate the cortex to repair bonds broken by chemical services and heat styling. Beyond K-PAK, Joico offers targeted collections for colour care, moisture, curl definition, and scalp health — each built on the same science-driven philosophy.
At ProHair.ca, Joico is a top recommendation for clients with chemically treated, heat-damaged, or structurally compromised hair. The brand is particularly popular for its realistic repair claims and its accessible professional price point.
The K-PAK collection remains Joico's most iconic line, featuring a patented Quadramine Complex of proteins and amino acids that penetrate the cortex to repair bonds broken by chemical services and heat styling. Beyond K-PAK, Joico offers targeted collections for colour care, moisture, curl definition, and scalp health — each built on the same science-driven philosophy.
At ProHair.ca, Joico is a top recommendation for clients with chemically treated, heat-damaged, or structurally compromised hair. The brand is particularly popular for its realistic repair claims and its accessible professional price point.
K-PAK Quadramine Complex
Science-Driven Formulas
Colour-Safe Range
Cruelty-Free
Shop Joico by Range
K-PAK
Joico's flagship repair line using the Quadramine Complex of proteins and amino acids to rebuild structural damage.
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Color Endure
Colour protection system with advanced anti-fade technology for vibrant, long-lasting colour results.
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Moisture Recovery
Humectant-rich moisture system for severely dry or dehydrated hair — restores moisture barrier function.
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Body Luxe
Lightweight volumizing collection for fine or flat hair — liposome technology for lasting body.
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Curl
Curl-defining and moisturizing system that enhances natural texture without frizz or crunch.
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InnerJoi
Clean beauty inspired collection with sustainably sourced, nature-derived ingredients for everyday care.
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K-PAK Color Therapy
The intersection of repair and colour protection — K-PAK technology in a colour-safe formula.
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Fournisseur:
Joico
Joico - HydraSplash - Shampooing hydratant
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- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Shampoing anti-décoloration coloré
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- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Duo Shampoing + Après-shampoing Blonde Life Violet
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- $32.99
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- $32.99
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Joico
Mousse de conception Joiwhip à tenue ferme
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- $13.99
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$17.99 - Prix de vente
- $13.99
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Joico
Joico - K-pak Color Therapy - Revitalisant protecteur
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- $32.99
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- $32.99
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Joico
Joico - Moisture Recovery - Baume traitant | 250ml |
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- $16.99
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- $16.99
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Joico
Joico - Blonde Life Violet - Revitalisant
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- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Joico - K-Pak - Après-shampooing pour réparer les cheveux abîmés
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- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Joico - Color Balance Blue - Shampoing
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- $32.99
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- $32.99
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Joico
Joico - Hydrasplash - Gelée Masque Masque | 150ml |
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- $31.99
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$41.99 - Prix de vente
- $31.99
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Joico
Joico - Blonde Life - Shampooing éclaircissant
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- $32.99
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- $32.99
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Joico
Joico - K-PAK - Reconstructeur à pénétration profonde | 150ml |
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- $7.99
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$9.99 - Prix de vente
- $7.99
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Joico
Joico - Defy Damage - Bouclier de protection | 100 ml |
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- $28.99
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- $28.99
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Joico
Joico Scalp Vitality Shampoo – Gentle Daily Cleanse for a Fresh, Balanced Scalp
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- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Joico Scalp Vitality Replenishing Essence – Lightweight Leave-In Care for a Hydrated, Comfortable Scalp
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- $26.99
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$35.99 - Prix de vente
- $26.99
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Joico
Joico Scalp Vitality Exfoliating Foaming Scrub – Gentle Detox Cleanse for a Refreshed, Balanced Scalp
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- $26.99
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- $26.99
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Joico
Joico YouthLock Treatment Masque – Collagen Mask for Nourished Hair, Bounce, Shine & Frizz Reduction
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- $32.99
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- $32.99
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Joico
Joico YouthLock Shampoo – SLS and SLES Free Cleanse for Shine & Reduced Hair Fall from Breakage
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- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Joico YouthLock Conditioner – Collagen Moisture + Detangling for Soft, Bouncy Mature Hair
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- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Joico YouthLock Blowout Crème – Collagen Leave-In for Frizz Control, Body & Humidity Protection
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- $14.00
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- $14.00
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Joico
Joico Scalp Vitality Exfoliating Foaming Scrub – Detox & Scalp Rebalance for Flake-Free Hair
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- $26.99
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$35.99 - Prix de vente
- $26.99
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Joico
Joico - Moisture Recovery - Baume traitant | 250ml |
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- $13.99
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- $13.99
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Joico
Joico - Protecteur Thermique Lustrant Heat Hero 180ML
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- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Joico Curls Like Us Smooth & Bounce Hydrating Foam – Lightweight Curl Foam for Soft, Bouncy, Frizz-Free Definition
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- $14.59
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- $14.59
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Which Joico Products Are Right for You?
Repair Treatments
K-PAK protein treatments and reconstructors for chemically damaged and over-processed hair.
Colour Care
Color Endure and K-PAK Color Therapy for protecting and extending colour between appointments.
Moisture
Moisture Recovery and hydrating products for severely dry and dehydrated hair types.
Styling
Gels, creams, and finishing products for texture, definition, and hold.
Volume
Body Luxe collection for fine hair needing lift, body, and lasting fullness.
Frequently Asked Questions
What is the Joico Quadramine Complex?
The Quadramine Complex is Joico's proprietary blend of four molecular-weight proteins and amino acids that penetrate the hair at different levels — from the surface to the inner cortex — to repair damage comprehensively.
Is K-PAK good for bleached hair?
Yes. K-PAK is specifically popular for bleached and highlighted hair because it rebuilds bonds broken during the lightening process. The Reconstructor treatment and Color Therapy line are particularly useful post-bleach.
How does Joico compare to Olaplex?
Both address bond repair but through different approaches. Olaplex uses its bis-aminopropyl diglycol dimaleate technology to reconnect disulphide bonds. Joico K-PAK uses proteins and amino acids to fill structural gaps. Many clients use both — Olaplex during colour services and K-PAK for ongoing strengthening.
Is Joico cruelty-free?
Yes. Joico products are not tested on animals. The brand has a stated commitment to cruelty-free formulation.
Which Joico product is best for everyday use?
InnerJoi is Joico's clean beauty everyday line with gentle, sustainably sourced ingredients for regular use. For damaged hair, the K-PAK Shampoo and Conditioner work well for daily maintenance.
Why Buy From ProHair?
ProHair.ca is an authorized Canadian Joico retailer. We carry the complete Joico range — K-PAK, Color Endure, Moisture Recovery, and more — with free shipping over $99.99.
