Joico
84 productsProtein-powered professional haircare — the science of stronger, healthier hair since 1975.
Joico is a professional haircare brand born in California in 1975 with a mission rooted in hair biology. The brand's science-first approach centres on protein and amino acid therapy — the building blocks of healthy hair — to create formulas that don't just coat the surface but genuinely rebuild and strengthen hair from the inside out.
The K-PAK collection remains Joico's most iconic line, featuring a patented Quadramine Complex of proteins and amino acids that penetrate the cortex to repair bonds broken by chemical services and heat styling. Beyond K-PAK, Joico offers targeted collections for colour care, moisture, curl definition, and scalp health — each built on the same science-driven philosophy.
At ProHair.ca, Joico is a top recommendation for clients with chemically treated, heat-damaged, or structurally compromised hair. The brand is particularly popular for its realistic repair claims and its accessible professional price point.
The K-PAK collection remains Joico's most iconic line, featuring a patented Quadramine Complex of proteins and amino acids that penetrate the cortex to repair bonds broken by chemical services and heat styling. Beyond K-PAK, Joico offers targeted collections for colour care, moisture, curl definition, and scalp health — each built on the same science-driven philosophy.
At ProHair.ca, Joico is a top recommendation for clients with chemically treated, heat-damaged, or structurally compromised hair. The brand is particularly popular for its realistic repair claims and its accessible professional price point.
K-PAK Quadramine Complex
Science-Driven Formulas
Colour-Safe Range
Cruelty-Free
Shop Joico by Range
K-PAK
Joico's flagship repair line using the Quadramine Complex of proteins and amino acids to rebuild structural damage.
Shop Now
Color Endure
Colour protection system with advanced anti-fade technology for vibrant, long-lasting colour results.
Shop Now
Moisture Recovery
Humectant-rich moisture system for severely dry or dehydrated hair — restores moisture barrier function.
Shop Now
Body Luxe
Lightweight volumizing collection for fine or flat hair — liposome technology for lasting body.
Shop Now
Curl
Curl-defining and moisturizing system that enhances natural texture without frizz or crunch.
Shop Now
InnerJoi
Clean beauty inspired collection with sustainably sourced, nature-derived ingredients for everyday care.
Shop Now
K-PAK Color Therapy
The intersection of repair and colour protection — K-PAK technology in a colour-safe formula.
Shop Now
Fournisseur:
Joico
Joico Curls Like Us Define & Seal Curl Defining Gel – Flexible Hold Gel for Long-Lasting, Frizz-Free Curl Definition
- Prix régulier
- $13.59
- Prix régulier
-
- Prix de vente
- $13.59
- Prix unitaire
- par
Fournisseur:
Joico
Joico Curls Like Us Hydrate & Define Curl Crème Styler – Nourishing Curl Cream for Soft, Defined, Frizz-Free Curls
- Prix régulier
- $14.59
- Prix régulier
-
- Prix de vente
- $14.59
- Prix unitaire
- par
Fournisseur:
Joico
Joico - Defy Damage - Bouclier de protection | 100 ml |
- Prix régulier
- $16.99
- Prix régulier
-
- Prix de vente
- $16.99
- Prix unitaire
- par
Fournisseur:
Joico
Joico - Defy Damage - Bouclier de protection | 100 ml |
- Prix régulier
- $32.99
- Prix régulier
-
$43.99 - Prix de vente
- $32.99
- Prix unitaire
- par
Fournisseur:
Joico
Joico Defy Damage KBOND20 Power Masque – Intensive Bond-Strengthening Treatment
- Prix régulier
- $80.99
- Prix régulier
-
$106.99 - Prix de vente
- $80.99
- Prix unitaire
- par
Fournisseur:
Joico
Joico - Defy Damage - Bouclier de protection | 100 ml |
- Prix régulier
- $17.00
- Prix régulier
-
- Prix de vente
- $17.00
- Prix unitaire
- par
Fournisseur:
Joico
Joico - Defy Damage - Shampooing protecteur
- Prix régulier
- $32.99
- Prix régulier
-
$42.99 - Prix de vente
- $32.99
- Prix unitaire
- par
Fournisseur:
Joico
Joico - Protecteur Thermique Lustrant Heat Hero 180ML
- Prix régulier
- $16.00
- Prix régulier
-
$20.00 - Prix de vente
- $16.00
- Prix unitaire
- par
Fournisseur:
Joico
Sérum Anti-Fade Colorful Glow Beyond
- Prix régulier
- $14.99
- Prix régulier
-
- Prix de vente
- $14.99
- Prix unitaire
- par
Fournisseur:
Joico
Spray de finition moyen Joimist
- Prix régulier
- $20.99
- Prix régulier
-
$27.99 - Prix de vente
- $20.99
- Prix unitaire
- par
Fournisseur:
Joico
Spray de finition volumateur Flip Turn
- Prix régulier
- $27.99
- Prix régulier
-
$36.99 - Prix de vente
- $27.99
- Prix unitaire
- par
Fournisseur:
Joico
Curl Confidence Crème Définition
- Prix régulier
- $17.99
- Prix régulier
-
$23.99 - Prix de vente
- $17.99
- Prix unitaire
- par
Fournisseur:
Joico
Vaporisateur de finition Humidity Blocker Plus
- Prix régulier
- $20.99
- Prix régulier
-
$27.99 - Prix de vente
- $20.99
- Prix unitaire
- par
Fournisseur:
Joico
Duo Shampooing + Après-Shampoing Hydrasplash
- Prix régulier
- $32.99
- Prix régulier
-
$42.99 - Prix de vente
- $32.99
- Prix unitaire
- par
Fournisseur:
Joico
Finisseur texturant Body Shake
- Prix régulier
- $16.00
- Prix régulier
-
$20.00 - Prix de vente
- $16.00
- Prix unitaire
- par
Fournisseur:
Joico
Joigel Gel Coiffant Ferme
- Prix régulier
- $24.99
- Prix régulier
-
- Prix de vente
- $24.99
- Prix unitaire
- par
Fournisseur:
Joico
Spray de finition à séchage rapide Powerspray
- Prix régulier
- $20.99
- Prix régulier
-
$27.99 - Prix de vente
- $20.99
- Prix unitaire
- par
Fournisseur:
Joico
Finisseur texturant liquide à poudre Hair Shake
- Prix régulier
- $27.99
- Prix régulier
-
$36.99 - Prix de vente
- $27.99
- Prix unitaire
- par
Fournisseur:
Joico
Mousse fouettée Power Whip
- Prix régulier
- $8.99
- Prix régulier
-
$10.99 - Prix de vente
- $8.99
- Prix unitaire
- par
Fournisseur:
Joico
Spray de finition ferme Joimist
- Prix régulier
- $20.99
- Prix régulier
-
$27.99 - Prix de vente
- $20.99
- Prix unitaire
- par
Fournisseur:
Joico
Shampoing sec cheveux week-end
- Prix régulier
- $32.99
- Prix régulier
-
$42.99 - Prix de vente
- $32.99
- Prix unitaire
- par
Fournisseur:
Joico
K-Pak Shampooing + Revitalisant Duo
- Prix régulier
- $32.99
- Prix régulier
-
$42.99 - Prix de vente
- $32.99
- Prix unitaire
- par
Fournisseur:
Joico
Joico K-pak shampoing et revitalisant chromothérapie duo
- Prix régulier
- $32.99
- Prix régulier
-
$42.99 - Prix de vente
- $32.99
- Prix unitaire
- par
Fournisseur:
Joico
Joico - K-Pak - Trio Holiday Pack (Réparation Dommages)
- Prix régulier
- $49.99
- Prix régulier
-
- Prix de vente
- $49.99
- Prix unitaire
- par
Which Joico Products Are Right for You?
Repair Treatments
K-PAK protein treatments and reconstructors for chemically damaged and over-processed hair.
Colour Care
Color Endure and K-PAK Color Therapy for protecting and extending colour between appointments.
Moisture
Moisture Recovery and hydrating products for severely dry and dehydrated hair types.
Styling
Gels, creams, and finishing products for texture, definition, and hold.
Volume
Body Luxe collection for fine hair needing lift, body, and lasting fullness.
Frequently Asked Questions
What is the Joico Quadramine Complex?
The Quadramine Complex is Joico's proprietary blend of four molecular-weight proteins and amino acids that penetrate the hair at different levels — from the surface to the inner cortex — to repair damage comprehensively.
Is K-PAK good for bleached hair?
Yes. K-PAK is specifically popular for bleached and highlighted hair because it rebuilds bonds broken during the lightening process. The Reconstructor treatment and Color Therapy line are particularly useful post-bleach.
How does Joico compare to Olaplex?
Both address bond repair but through different approaches. Olaplex uses its bis-aminopropyl diglycol dimaleate technology to reconnect disulphide bonds. Joico K-PAK uses proteins and amino acids to fill structural gaps. Many clients use both — Olaplex during colour services and K-PAK for ongoing strengthening.
Is Joico cruelty-free?
Yes. Joico products are not tested on animals. The brand has a stated commitment to cruelty-free formulation.
Which Joico product is best for everyday use?
InnerJoi is Joico's clean beauty everyday line with gentle, sustainably sourced ingredients for regular use. For damaged hair, the K-PAK Shampoo and Conditioner work well for daily maintenance.
Why Buy From ProHair?
ProHair.ca is an authorized Canadian Joico retailer. We carry the complete Joico range — K-PAK, Color Endure, Moisture Recovery, and more — with free shipping over $99.99.
