American Crew was founded in 1994 with a singular vision: to provide men with the same quality of professional grooming products that women had access to in salons. Before American Crew, men's grooming was a largely neglected category in professional beauty. The brand changed that permanently, becoming the global leader in men's professional grooming and winning men over with products that work as hard as they do.

The American Crew product ecosystem covers every dimension of the modern man's grooming routine — hair cleansing and conditioning, precision styling with pomades, clays, gels, and waxes, complete shaving systems from pre-shave to aftershave, and a growing beard and skin care category. The iconic Firm Hold Pomade and classic gel remain bestsellers decades after launch, a testament to the brand's formulation quality.

Distributed in over 60 countries through professional salons and authorized retailers, American Crew is the benchmark for men's professional haircare. At ProHair.ca, we carry the complete collection — perfect for salons serving male clientele, barbers looking for retail recommendations, and men who want professional-grade results at home.