Joico
84 productsProtein-powered professional haircare — the science of stronger, healthier hair since 1975.
Joico is a professional haircare brand born in California in 1975 with a mission rooted in hair biology. The brand's science-first approach centres on protein and amino acid therapy — the building blocks of healthy hair — to create formulas that don't just coat the surface but genuinely rebuild and strengthen hair from the inside out.
The K-PAK collection remains Joico's most iconic line, featuring a patented Quadramine Complex of proteins and amino acids that penetrate the cortex to repair bonds broken by chemical services and heat styling. Beyond K-PAK, Joico offers targeted collections for colour care, moisture, curl definition, and scalp health — each built on the same science-driven philosophy.
At ProHair.ca, Joico is a top recommendation for clients with chemically treated, heat-damaged, or structurally compromised hair. The brand is particularly popular for its realistic repair claims and its accessible professional price point.
The K-PAK collection remains Joico's most iconic line, featuring a patented Quadramine Complex of proteins and amino acids that penetrate the cortex to repair bonds broken by chemical services and heat styling. Beyond K-PAK, Joico offers targeted collections for colour care, moisture, curl definition, and scalp health — each built on the same science-driven philosophy.
At ProHair.ca, Joico is a top recommendation for clients with chemically treated, heat-damaged, or structurally compromised hair. The brand is particularly popular for its realistic repair claims and its accessible professional price point.
K-PAK Quadramine Complex
Science-Driven Formulas
Colour-Safe Range
Cruelty-Free
Shop Joico by Range
K-PAK
Joico's flagship repair line using the Quadramine Complex of proteins and amino acids to rebuild structural damage.
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Color Endure
Colour protection system with advanced anti-fade technology for vibrant, long-lasting colour results.
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Moisture Recovery
Humectant-rich moisture system for severely dry or dehydrated hair — restores moisture barrier function.
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Body Luxe
Lightweight volumizing collection for fine or flat hair — liposome technology for lasting body.
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Curl
Curl-defining and moisturizing system that enhances natural texture without frizz or crunch.
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InnerJoi
Clean beauty inspired collection with sustainably sourced, nature-derived ingredients for everyday care.
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K-PAK Color Therapy
The intersection of repair and colour protection — K-PAK technology in a colour-safe formula.
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Fournisseur:
Joico
Joico - Color Intensity - Coloration semi-permanente 4 oz
- Prix régulier
- $5.99
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$27.99 - Prix de vente
- $5.99
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Joico
Joico - Color Intensity - Couleur Beurre
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- $1.99
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$6.99 - Prix de vente
- $1.99
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Joico
Joico - Ensemble de shampoing et revitalisant JoiFull Volumizing Duo 1L
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- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Joico - Moisture Recovery - Baume pour cheveux secs épais et rêches |500ml|
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- $19.99
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$44.99 - Prix de vente
- $19.99
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Joico
Joico - K-pak Color Therapy - Lustre Lock Instant Shine and Repair Treatment
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- $29.99
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$39.99 - Prix de vente
- $29.99
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Joico
Joico - Defy Damage - Shampooing protecteur et après-shampooing Duo 1L
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- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Joico - Moisture Recovery - Duo de shampoing et après-shampooing 1L
- Prix régulier
- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Joico - K-Pak - Traitement réparateur Revitaluxe Bio-Advance
- Prix régulier
- $21.00
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$28.00 - Prix de vente
- $21.00
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Joico
Joico - K-PAK - Shampooing Clarifiant Professionnel |300ml|
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- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Joico - Color Balance Blue - Duo shampooing et revitalisant | 300ml |
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- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Joico - Defy Damage - Masque protecteur
- Prix régulier
- $6.99
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$9.99 - Prix de vente
- $6.99
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Joico
Joico - Color Balance Violet - Shampoing
- Prix régulier
- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Après-shampooing anti-décoloration coloré
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- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Styler volumateur Joifull
- Prix régulier
- $28.99
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$32.99 - Prix de vente
- $28.99
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Joico
Dream Blowout Crème Protectrice Thermique 200 ml
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- $28.99
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- $28.99
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Joico
Joico - Joifull - Après-shampooing volumateur (ancien après-shampooing volumateur Body Luxe)
- Prix régulier
- $64.99
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$85.99 - Prix de vente
- $64.99
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Joico
Joico - Joifull - Shampooing Volumateur
- Prix régulier
- $32.99
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$42.99 - Prix de vente
- $32.99
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1N / Black
3N / Ebony Brown
4N / Dark Brown
+46
Joico
Joico - Vero K Pak - Coloration Permanente 74ml
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- $10.97
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$27.99 - Prix de vente
- $10.97
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Joico
Joico - Blonde Life Violet - Shampoing
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- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Joico - K-Pak - Shampoing
- Prix régulier
- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Joico - Moisture Recovery - Shampooing pour cheveux secs
- Prix régulier
- $20.99
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$27.99 - Prix de vente
- $20.99
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Joico
Joico - Defy Damage - Shampooing protecteur
- Prix régulier
- $32.49
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$42.99 - Prix de vente
- $32.49
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Joico
Joico - Defy Damage - Revitalisant protecteur
- Prix régulier
- $32.99
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$42.99 - Prix de vente
- $32.99
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Joico
Joico - HydraSplash - Après-shampooing hydratant 150ml
- Prix régulier
- $19.99
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$26.99 - Prix de vente
- $19.99
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Which Joico Products Are Right for You?
Repair Treatments
K-PAK protein treatments and reconstructors for chemically damaged and over-processed hair.
Colour Care
Color Endure and K-PAK Color Therapy for protecting and extending colour between appointments.
Moisture
Moisture Recovery and hydrating products for severely dry and dehydrated hair types.
Styling
Gels, creams, and finishing products for texture, definition, and hold.
Volume
Body Luxe collection for fine hair needing lift, body, and lasting fullness.
Frequently Asked Questions
What is the Joico Quadramine Complex?
The Quadramine Complex is Joico's proprietary blend of four molecular-weight proteins and amino acids that penetrate the hair at different levels — from the surface to the inner cortex — to repair damage comprehensively.
Is K-PAK good for bleached hair?
Yes. K-PAK is specifically popular for bleached and highlighted hair because it rebuilds bonds broken during the lightening process. The Reconstructor treatment and Color Therapy line are particularly useful post-bleach.
How does Joico compare to Olaplex?
Both address bond repair but through different approaches. Olaplex uses its bis-aminopropyl diglycol dimaleate technology to reconnect disulphide bonds. Joico K-PAK uses proteins and amino acids to fill structural gaps. Many clients use both — Olaplex during colour services and K-PAK for ongoing strengthening.
Is Joico cruelty-free?
Yes. Joico products are not tested on animals. The brand has a stated commitment to cruelty-free formulation.
Which Joico product is best for everyday use?
InnerJoi is Joico's clean beauty everyday line with gentle, sustainably sourced ingredients for regular use. For damaged hair, the K-PAK Shampoo and Conditioner work well for daily maintenance.
Why Buy From ProHair?
ProHair.ca is an authorized Canadian Joico retailer. We carry the complete Joico range — K-PAK, Color Endure, Moisture Recovery, and more — with free shipping over $99.99.
