Joico

Joico

84 products

Protein-powered professional haircare — the science of stronger, healthier hair since 1975.

Joico is a professional haircare brand born in California in 1975 with a mission rooted in hair biology. The brand's science-first approach centres on protein and amino acid therapy — the building blocks of healthy hair — to create formulas that don't just coat the surface but genuinely rebuild and strengthen hair from the inside out.

The K-PAK collection remains Joico's most iconic line, featuring a patented Quadramine Complex of proteins and amino acids that penetrate the cortex to repair bonds broken by chemical services and heat styling. Beyond K-PAK, Joico offers targeted collections for colour care, moisture, curl definition, and scalp health — each built on the same science-driven philosophy.

At ProHair.ca, Joico is a top recommendation for clients with chemically treated, heat-damaged, or structurally compromised hair. The brand is particularly popular for its realistic repair claims and its accessible professional price point.
K-PAK Quadramine Complex
Science-Driven Formulas
Colour-Safe Range
Cruelty-Free
Shop All Joico The Complete Joico Buying Guide: K-PAK, Color Endure, and Which Line Is Right for You

Shop Joico by Range

K-PAK

K-PAK

Joico's flagship repair line using the Quadramine Complex of proteins and amino acids to rebuild structural damage.

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Color Endure

Color Endure

Colour protection system with advanced anti-fade technology for vibrant, long-lasting colour results.

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Moisture Recovery

Moisture Recovery

Humectant-rich moisture system for severely dry or dehydrated hair — restores moisture barrier function.

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Body Luxe

Body Luxe

Lightweight volumizing collection for fine or flat hair — liposome technology for lasting body.

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Curl

Curl

Curl-defining and moisturizing system that enhances natural texture without frizz or crunch.

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InnerJoi

InnerJoi

Clean beauty inspired collection with sustainably sourced, nature-derived ingredients for everyday care.

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K-PAK Color Therapy

K-PAK Color Therapy

The intersection of repair and colour protection — K-PAK technology in a colour-safe formula.

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84 produits

Joico: Flip Turn Volumizing Finishing Spray - ProCare Outlet by JoicoJoico: Flip Turn Volumizing Finishing Spray
Joico

Joico: Spray de finition volumateur Flip Turn

$27.99
$36.99
$27.99

Joico - Blonde Life Violet - Brilliant Tone Smoothing Foam - ProCare Outlet by JoicoJoico - Blonde Life Violet - Brilliant Tone Smooth
Joico

Joico - Blonde Life Violet - Mousse lissante ton brillant

$19.99
$29.00
$19.99

Joico - Blonde Life - Brilliant Glow Brightening Oil - ProCare Outlet by JoicoJoico Blonde Life Brilliant Glow Brightening Oil –
Joico

Joico - Blonde Life - Huile éclaircissante Brilliant Glow

$15.99
$20.00
$15.99

Joico - Blonde Life - Brightening Conditioner - 250ml - ProCare Outlet by JoicoJoico - Blonde Life - Brightening Conditioner - ProCare Outlet by Joico
Joico

Joico - Blonde Life - Revitalisant éclaircissant

$32.99
$42.99
$32.99

Joico - Age Defy - Permanent Hair Color - by Joico |ProCare Outlet|
Joico

Joico - Age Defy - Coloration Permanente

$10.99
$27.99
$10.99

Joico - K-Pak Color Therapy - Shampoo - 300ml - by Joico |ProCare Outlet|Joico K-PAK Color Therapy Shampoo – Color-Protecti
Joico

Joico - K-Pak Color Therapy - Shampooing

$32.99
$42.99
$32.99

Joico - K-pak - Intense Hydrator Treatment for Dry, Damaged Hair | 250ml | - ProCare Outlet by JoicoJoico - K-pak - Intense Hydrator Treatment for Dry, Damaged Hair | 250ml | - ProCare Outlet by Joico
Joico

Joico - K-pak - Traitement hydratant intense pour cheveux secs et abîmés | 250ml |

$15.00
$18.00
$15.00

Joico - Moisture Recovery - Conditioner - 250ml - by Joico |ProCare Outlet|Joico - Moisture Recovery - Conditioner - 1L - by Joico |ProCare Outlet|
Joico

Joico - Moisture Recovery - Revitalisant

$32.99
$42.99
$32.99

Joico - Blonde Life - Brightening Masque - ProCare Outlet by JoicoJoico - Blonde Life - Brightening Masque - ProCare Outlet by Joico
Joico

Joico - Blonde Life - Masque éclaircissant

$7.99
$10.99
$7.99

Joico - Hydrasplash - Replenishing Leave-In Treatment | 100ml | - ProCare Outlet by JoicoJoico - Hydrasplash - Replenishing Leave-In Treatment | 100ml | - ProCare Outlet by Joico
Joico

Joico - Hydrasplash - Soin régénérant sans rinçage | 100ml |

$24.99
$32.99
$24.99

Joico - Color Balance Purple - Conditioner - 250ml - by Joico |ProCare Outlet|Joico - Color Balance Purple - Conditioner - by Joico |ProCare Outlet|
Joico

Joico - Color Balance Violet - Revitalisant

$32.99
$42.99
$32.99

Joico - Color Balance Blue - Conditioner - 300ml - by Joico |ProCare Outlet|Joico - Color Balance Blue - Conditioner - by Joico |ProCare Outlet|
Joico

Joico - Color Balance Blue - Revitalisant

$32.99
$42.99
$32.99

Which Joico Products Are Right for You?

Repair Treatments

K-PAK protein treatments and reconstructors for chemically damaged and over-processed hair.

Colour Care

Color Endure and K-PAK Color Therapy for protecting and extending colour between appointments.

Moisture

Moisture Recovery and hydrating products for severely dry and dehydrated hair types.

Styling

Gels, creams, and finishing products for texture, definition, and hold.

Volume

Body Luxe collection for fine hair needing lift, body, and lasting fullness.

Expert Guide

The Complete Joico Buying Guide: K-PAK, Color Endure, and Which Line Is Right for You

Not sure which line is right for you? Our in-depth guide breaks down every product, compares lines side by side, and helps you find the perfect match for your hair type.

Read the Guide

Frequently Asked Questions

What is the Joico Quadramine Complex?
The Quadramine Complex is Joico's proprietary blend of four molecular-weight proteins and amino acids that penetrate the hair at different levels — from the surface to the inner cortex — to repair damage comprehensively.
Is K-PAK good for bleached hair?
Yes. K-PAK is specifically popular for bleached and highlighted hair because it rebuilds bonds broken during the lightening process. The Reconstructor treatment and Color Therapy line are particularly useful post-bleach.
How does Joico compare to Olaplex?
Both address bond repair but through different approaches. Olaplex uses its bis-aminopropyl diglycol dimaleate technology to reconnect disulphide bonds. Joico K-PAK uses proteins and amino acids to fill structural gaps. Many clients use both — Olaplex during colour services and K-PAK for ongoing strengthening.
Is Joico cruelty-free?
Yes. Joico products are not tested on animals. The brand has a stated commitment to cruelty-free formulation.
Which Joico product is best for everyday use?
InnerJoi is Joico's clean beauty everyday line with gentle, sustainably sourced ingredients for regular use. For damaged hair, the K-PAK Shampoo and Conditioner work well for daily maintenance.

Why Buy From ProHair?

ProHair.ca is an authorized Canadian Joico retailer. We carry the complete Joico range — K-PAK, Color Endure, Moisture Recovery, and more — with free shipping over $99.99.
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