Alcove

30 products

Canadian Professional Haircare for Every Routine

Founded in Montreal in 2022, Alcove is a Canadian professional hair-care brand built around a simple idea: choose products for the hair you have and the result you want. The range is vegan, cruelty-free, sulfate-free, paraben-free and safe for colour-treated hair, with care, styling and treatment options for home and salon routines.

Start with the line that matches your main need. Daily is the lightweight everyday system; Hydrating targets dry, frizz-prone or moisture-deprived hair; Curl supports waves, curls and coils; Volumizing adds body to fine or flat hair; Violet maintains blonde, highlighted, silver and grey tones. Add styling products for heat protection, definition, texture, smoothness, volume or lasting hold.

Shop Alcove care, styling and treatment products in retail, travel, duo and salon backbar formats. Browse the product grid to compare sizes and choose the option that fits your routine.
Montreal-Founded Professional Brand
100% Vegan Formulas
Cruelty-Free
Sulfate & Paraben Free
Safe for Colour-Treated Hair
Current Canadian Stock
Shop All Alcove The Complete Alcove Buying Guide: Choose the Right Routine

Stylist-built · coordinated step by step

Your complete routine, already thought through.

Products selected to work together—without the guesswork or visible image boxes.

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Alcove

Alcove Daily Balance Routine

A straightforward cleanse, condition and style sequence for balanced hair and regular wash days.

Alcove Daily Shampoo – Gentle Cleanse for Every Hair Type Cleanse Alcove Daily Conditioner – Lightweight Hydration for All Hair Condition Alcove 10-in-1 Multitasking Mist – Detangle, Hydrate & Protect Leave in
Cleanse·Condition·Leave in
$36.00$34.56
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Alcove

Alcove Hydrate & Repair Routine

A moisture-focused wash day with the matched 300 ml care pair and the 250 ml intensive treatment.

Alcove Hydrating Shampoo – Gentle Moisture for Dry Hair Cleanse Alcove Hydrating Conditioner – Deep Moisture for Dry Hair Condition Alcove Restructuring Mask – Intensive Repair for Damaged Hair Treat
Cleanse·Condition·Treat
$39.00$37.44
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Alcove

Alcove Lightweight Volume Routine

A matched care-and-style sequence for fine or flat hair that needs body without a heavy finish.

Alcove Volumizing Shampoo – Lightweight Fullness for Fine Hair Cleanse Alcove Volumizing Conditioner – Lightweight Body for Fine Hair Condition Alcove Volumizing Mousse – Airy Fullness & Flexible Hold 200ml Lift
Cleanse·Condition·Lift
$36.00$34.56
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Alcove

Alcove Cool Blonde Routine

Tone unwanted warmth with the matched 600 ml Violet Duo, then add lightweight leave-in care and a smooth finish.

Alcove Violet Duo – Brass Control for Blonde & Grey Hair Tone & condition Alcove 10-in-1 Multitasking Mist – Detangle, Hydrate & Protect Leave in Alcove Serum – Smoothness, Shine & Frizz Control 100ml Finish
Tone & condition·Leave in·Finish
$48.00$46.08
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Alcove

Alcove Defined Curl Routine

A coordinated cleanse, condition and define sequence for waves, curls and coils that need moisture and frizz control.

Alcove Curl Shampoo – Gentle Moisture for Defined Curls Cleanse Alcove Curl Conditioner – Moisture & Definition for Curls Condition Alcove Curl Activator – Hydration, Definition & Frizz Control Define
Cleanse·Condition·Define
$36.00$34.56
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Alcove

Alcove Scalp Reset Routine

A pre-shampoo oil, gentle cleanse and lightweight conditioner sequence for roots that feel congested or dry.

Alcove Pre-Wash Scalp Oil – Nourishing Scalp Care 35ml Pre-treat Alcove Daily Shampoo – Gentle Cleanse for Every Hair Type Cleanse Alcove Daily Conditioner – Lightweight Hydration for All Hair Condition
Pre-treat·Cleanse·Condition
$36.00$34.56

Shop Alcove by Range

Daily

Daily

Lightweight care for balanced hair and regular wash days. Choose the 300 ml or 950 ml Shampoo and Conditioner, the matched duo, or add Dry Shampoo for between-wash refreshes.

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Hydrating

Hydrating

Moisture care for dry, brittle, dull or frizz-prone hair. Build from the Hydrating pair, then add the Restructuring Mask, Multitasking Mist, Serum or Pre-Wash Scalp Oil for the concern at hand.

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Curls

Curls

Moisture-conscious cleansing, conditioning and definition for wavy, curly and coily hair. Complete the Curl pair with Curl Activator, Curl Leave-In, Styling Cream or Styling Jelly.

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Volumizing

Volumizing

Lightweight cleansing and conditioning for fine or flat hair, with Volumizing Mousse for root lift, body and flexible movement. Retail, duo and backbar formats are available.

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Violet / Blonde

Violet / Blonde

A matched violet-pigment Shampoo and Conditioner for blonde, highlighted, silver and grey hair that needs help controlling unwanted yellow or warm tones.

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Styling

Styling

Choose by finish: heat protection, curl definition, flexible texture, airy volume, smooth shine or strong hold. Minis make several formulas easy to trial or travel with.

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Scalp & Treatments

Scalp & Treatments

Targeted extras rather than a second shampoo line: Pre-Wash Scalp Oil before cleansing, the soft silicone Scalp Brush during washing, and the Restructuring Mask for intensive hair treatment.

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Which Alcove Products Are Right for You?

Shampoo & Conditioner Pairs

Best for: A concern-matched wash-day foundation

Choose one coordinated pair: Daily for balanced hair, Hydrating for moisture, Curl for textured hair, Volumizing for fine or flat hair, or Violet for blonde and grey tone maintenance.

Matched Duos

Best for: A shampoo-and-conditioner pair with less guesswork

Daily, Hydrating, Curl, Volumizing and Violet duos combine each line's matched shampoo and conditioner in retail or jumbo sizes.

Masks & Leave-Ins

Best for: Treatment beyond rinse-out conditioner

Use the Restructuring Mask for intensive care, Curl Leave-In for no-rinse curl moisture, or the 10-in-1 Multitasking Mist when detangling, moisture and pre-styling support need one step.

Curl Definition

Best for: Waves, curls and coils needing shape

Curl Activator, Curl Leave-In, Styling Cream and Styling Jelly cover moisture, frizz control and definition. Pick one or layer lightly according to texture and the hold you want.

Volume & Refresh

Best for: Fine, flat or second-day hair

Volumizing Shampoo and Conditioner keep care lightweight, Volumizing Mousse builds airy body, and Dry Shampoo refreshes roots between washes.

Texture, Smoothness & Hold

Best for: Finishing the style

Molding Paste creates flexible texture, Serum adds smoothness and shine, Styling Cream softens and defines, Styling Jelly adds flexible hold, and Strong Hold Hairspray locks in the finish.

Scalp & Heat Prep

Best for: Preparing before shampoo or hot tools

Use Pre-Wash Scalp Oil before cleansing, the Scalp Brush during shampooing, and Thermal Protection Spray before blow-drying, flat ironing or curling.

Alcove Curl Activator – Hydration, Definition & Frizz Control – Alcove professional haircareAlcove Curl Activator – Hydration, Definition & Frizz Control – Alcove professional haircare
Alcove

Alcove Curl Activator – Hydration, Definition & Frizz Control

$5.87
$5.87

Alcove 10-in-1 Multitasking Mist – Detangle, Hydrate & Protect – Alcove professional haircareAlcove 10-in-1 Multitasking Mist – Detangle, Hydrate & Protect – Alcove professional haircare
Alcove

Alcove 10-in-1 Multitasking Mist – Detangle, Hydrate & Protect

$5.87
$5.87

Alcove Volumizing Shampoo – Lightweight Fullness for Fine Hair – Alcove professional haircareAlcove Volumizing Shampoo – Lightweight Fullness for Fine Hair – Alcove professional haircare
Alcove

Alcove Volumizing Shampoo – Lightweight Fullness for Fine Hair

$12.00
$12.00

Alcove Volumizing Conditioner – Lightweight Body for Fine Hair – Alcove professional haircareAlcove Volumizing Conditioner – Lightweight Body for Fine Hair – Alcove professional haircare
Alcove

Alcove Volumizing Conditioner – Lightweight Body for Fine Hair

$12.00
$12.00

Alcove Volumizing Mousse – Airy Fullness & Flexible Hold 200ml – Alcove professional haircareAlcove Volumizing Mousse – Airy Fullness & Flexible Hold 200ml – Alcove professional haircare
Alcove

Alcove Volumizing Mousse – Airy Fullness & Flexible Hold 200ml

$12.00
$12.00

Alcove Serum – Smoothness, Shine & Frizz Control 100ml – Alcove professional haircareAlcove Serum – Smoothness, Shine & Frizz Control 100ml – Alcove professional haircare
Alcove

Alcove Serum – Smoothness, Shine & Frizz Control 100ml

$12.00
$12.00

Alcove Hydrating Conditioner – Deep Moisture for Dry Hair – Alcove professional haircareAlcove Hydrating Conditioner – Deep Moisture for Dry Hair – Alcove professional haircare
Alcove

Alcove Hydrating Conditioner – Deep Moisture for Dry Hair

$5.87
$5.87

Alcove Hydrating Shampoo – Gentle Moisture for Dry Hair – Alcove professional haircareAlcove Hydrating Shampoo – Gentle Moisture for Dry Hair – Alcove professional haircare
Alcove

Alcove Hydrating Shampoo – Gentle Moisture for Dry Hair

$5.87
$5.87

Alcove Curl Shampoo – Gentle Moisture for Defined Curls – 300 ml – SKU 85228042Alcove Curl Shampoo – Gentle Moisture for Defined Curls – 3.8 L – SKU 85228093
Alcove

Alcove Curl Shampoo – Gentle Moisture for Defined Curls

$12.00
$12.00
Alcove professional haircareAlcove professional haircare
Alcove

Alcove Curl Leave-In Conditioner – Hydration & Definition 250ml

$12.00
$12.00
Alcove professional haircareAlcove professional haircare
Alcove

Alcove Everyday Style Duo – Daily Shampoo & Molding Paste

$20.40
$20.40
Alcove Violet Conditioner – Brass Control & Softness – Alcove professional haircareAlcove Violet Conditioner – Brass Control & Softness – Alcove professional haircare
Alcove

Alcove Violet Conditioner – Brass Control & Softness

$12.00
$12.00
Alcove Curl Conditioner – Moisture & Definition for Curls – Alcove professional haircareAlcove Curl Conditioner – Moisture & Definition for Curls – Alcove professional haircare
Alcove

Alcove Curl Conditioner – Moisture & Definition for Curls

$12.00
$12.00
Alcove Thermal Protection Spray – Heat Defence & Shine 250ml – Alcove professional haircareAlcove Thermal Protection Spray – Heat Defence & Shine 250ml – Alcove professional haircare
Alcove

Alcove Thermal Protection Spray – Heat Defence & Shine 250ml

$12.00
$12.00
Alcove Styling Cream – Flexible Smoothing & Definition – Alcove professional haircareAlcove Styling Cream – Flexible Smoothing & Definition – Alcove professional haircare
Alcove

Alcove Styling Cream – Flexible Smoothing & Definition

$5.87
$5.87
Alcove Styling Jelly – Flexible Definition & Hold 250ml – Alcove professional haircareAlcove professional haircare
Alcove

Alcove Styling Jelly – Flexible Definition & Hold 250ml

$12.00
$12.00
Alcove Pre-Wash Scalp Oil – Nourishing Scalp Care 35ml – Alcove professional haircareAlcove Pre-Wash Scalp Oil – Nourishing Scalp Care 35ml – Alcove professional haircare
Alcove

Alcove Pre-Wash Scalp Oil – Nourishing Scalp Care 35ml

$12.00
$12.00
Alcove Scalp Brush – Soft Silicone Massage & Cleansing Tool – Alcove professional haircare
Alcove

Alcove Scalp Brush – Soft Silicone Massage & Cleansing Tool

$8.33
$8.33
Alcove Dry Shampoo – Oil Absorption & Fresh Volume 170g – Alcove professional haircareAlcove Dry Shampoo – Oil Absorption & Fresh Volume 170g – Alcove professional haircare
Alcove

Alcove Dry Shampoo – Oil Absorption & Fresh Volume 170g

$12.00
$12.00
Alcove Strong Hold Hairspray – Lasting Control & UV Care 210g – Alcove professional haircareAlcove Strong Hold Hairspray – Lasting Control & UV Care 210g – Alcove professional haircare
Alcove

Alcove Strong Hold Hairspray – Lasting Control & UV Care 210g

$12.00
$12.00
Alcove Violet Duo – Brass Control for Blonde & Grey Hair – Alcove professional haircareAlcove Violet Duo – Brass Control for Blonde & Grey Hair – Alcove professional haircare
Alcove

Alcove Violet Duo – Brass Control for Blonde & Grey Hair

$24.00
$24.00
Alcove Curl Duo – Cleansing & Conditioning for Defined Curls – Alcove professional haircareAlcove Curl Duo – Cleansing & Conditioning for Defined Curls – 600 ml total – SKU AL2603149
Alcove

Alcove Curl Duo – Cleansing & Conditioning for Defined Curls

$24.00
$24.00
Alcove Hydrating Duo – Moisture Care for Dry, Frizzy Hair – Alcove professional haircareAlcove Hydrating Duo – Moisture Care for Dry, Frizzy Hair – 600 ml total – SKU AL2603146
Alcove

Alcove Hydrating Duo – Moisture Care for Dry, Frizzy Hair

$27.00
$27.00
Alcove Daily Duo – Gentle Everyday Shampoo & Conditioner – Alcove professional haircareAlcove Daily Duo – Gentle Everyday Shampoo & Conditioner – Alcove professional haircare
Alcove

Alcove Daily Duo – Gentle Everyday Shampoo & Conditioner

$24.00
$24.00
Expert Guide

The Complete Alcove Buying Guide: Choose the Right Routine

Need help choosing? Our detailed guide explains the current assortment and helps you find the right product for your needs.

Read the Guide

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Fine Hair

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Blonde & Silver Hair

Blonde & Silver Hair

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Frequently Asked Questions

What is Alcove, and where is it from?
Alcove is a professional hair-care brand founded in Montreal in 2022. The brand says it formulates and manufactures its care and styling products in Canada and focuses on straightforward routines for different hair types and concerns. Its current assortment includes shampoos, conditioners, treatments, styling products, scalp care, travel sizes and duos.
Are Alcove products vegan and cruelty-free?
Yes. Alcove's current official collection pages state that the range is 100% vegan and cruelty-free, meaning the formulas use no animal-derived ingredients and the brand does not test on animals. The official range is also described as sulfate-free, paraben-free and safe for colour-treated hair. Always check the product page if you have a specific allergy or ingredient restriction.
Which Alcove shampoo and conditioner should I choose?
Choose by your main concern. Daily is the lightweight option for balanced hair and regular washing. Hydrating is for dry, brittle, dull or frizz-prone hair. Curl is for wavy, curly and coily textures. Volumizing is for fine or flat hair. Violet is for blonde, highlighted, silver or grey hair that develops unwanted yellow or warm tones.
What sizes does ProHair carry?
The current ProHair assortment includes several size ladders. Most core shampoos and conditioners have 300 ml and 950 ml options, and selected formulas extend to 3.8 L salon backbar sizes. Hydrating Shampoo and Conditioner also have 60 ml minis. Duos combine the matched pair in 600 ml or 1.9 L totals, while styling and treatment sizes vary by formula.
Does ProHair carry matched Alcove duos?
Yes. Daily, Hydrating, Curl, Volumizing and Violet duos pair each line's matching shampoo and conditioner. Choose the 600 ml total option for two 300 ml products or the 1.9 L total option for two 950 ml products. The product page lets you compare both sizes before adding the pair to your routine.
Which Alcove products are best for curls?
Start with Curl Shampoo and Curl Conditioner for the wash-day base. Add Curl Leave-In Conditioner when you want no-rinse moisture and detangling. Curl Activator supports definition and frizz control; Styling Cream gives flexible smoothing; Styling Jelly adds soft, buildable hold. Apply curl stylers to damp or wet hair and begin with a small amount so the result stays touchable.
How should I use the Violet products?
Use Violet Shampoo and Violet Conditioner when blonde, highlighted, silver or grey hair shows unwanted yellow or warm tones. They are a tone-maintenance pair, not a universal daily system. Frequency depends on the level of warmth and the porosity of the hair, so start conservatively, watch the result, and alternate with Daily or Hydrating care when extra gentleness or moisture is needed.
Why buy Alcove from ProHair.ca?
ProHair.ca has served beauty professionals and clients since 1996. Shop Alcove in Canadian dollars across retail, travel, duo and salon sizes, with product pages that make the line, formula and size easy to compare. Use the concern guide to find your starting point, and visit the site policies for current shipping and return details.

Why Buy From ProHair?

ProHair.ca has served beauty professionals and clients since 1996. Shop Alcove in Canadian dollars across five coordinated care systems, targeted styling and treatment products, minis, duos and salon backbar sizes.

Every routine on this page leads to the product and size needed for that step. If you are unsure which line fits, use the concern guide above or read the Alcove buying guide before choosing.

Visit the site policies for current shipping and return details.
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