Alcove is easiest to shop when you start with one question: what does your hair need most right now? The Montreal-founded professional brand organizes its care around Daily, Hydrating, Curl, Volumizing and Violet systems, then adds styling, scalp care, treatments, minis and duos. This guide uses the current Alcove catalogue and ProHair assortment so every recommendation points to a product and size available now.
Quick answer: choose your Alcove line
- Daily: balanced hair, regular washing and lightweight care.
- Hydrating: dry, brittle, dull, frizz-prone or moisture-deprived hair.
- Curl: wavy, curly and coily hair needing moisture, detangling and definition.
- Volumizing: fine or flat hair that loses body easily.
- Violet: blonde, highlighted, silver or grey hair with unwanted warmth.
Daily: the lightweight foundation
Use Daily Shampoo and Daily Conditioner when hair is balanced and you want dependable cleansing and conditioning without a heavy finish. Both come in retail and larger formats. The Daily Duo keeps the pair together, while Dry Shampoo refreshes roots between washes.
Hydrating: moisture, softness and repair support
Start with Hydrating Shampoo and Hydrating Conditioner. Add the Restructuring Mask as the intensive treatment, then choose a leave-in by need: Multitasking Mist for detangling and pre-styling support, Serum for smoothness and shine, or Pre-Wash Scalp Oil before shampooing. The Hydrating Duo keeps the matched shampoo and conditioner together.
Curl: cleanse gently, then define
The core is Curl Shampoo plus Curl Conditioner. Add Curl Leave-In Conditioner for no-rinse moisture, Curl Activator for definition and frizz control, or Styling Jelly for soft, flexible hold. Apply styling products on damp or wet hair and build gradually so waves, curls and coils stay touchable.
Volumizing: body without a heavy finish
Volumizing Shampoo and Volumizing Conditioner are the matched care pair for fine or flat hair. Work Volumizing Mousse through damp hair before blow-drying for lift and flexible body. Dry Shampoo is the useful second-day addition when roots need a refresh.
Violet: maintain cool blonde and grey tones
Violet Shampoo and Violet Conditioner help control unwanted yellow or warm tones in blonde, highlighted, silver and grey hair. Start conservatively and alternate with Daily or Hydrating care according to how often your hair needs toning and moisture. Apply Thermal Protection Spray before heat styling.
How to choose an Alcove styling product
- Heat protection: Thermal Protection Spray before hot tools.
- Soft definition: Curl Activator, Styling Cream or Styling Jelly.
- Flexible texture: Molding Paste.
- Airy body: Volumizing Mousse.
- Smoothness and shine: Serum or Multitasking Mist.
- Lasting control: Strong Hold Hairspray.
Formula profile
Alcove's current official collection pages describe the range as vegan, cruelty-free, sulfate-free, paraben-free and safe for colour-treated hair. Those are brand-level formulation statements, not a substitute for checking the ingredient list when you have a specific allergy or sensitivity.
Shop the complete Alcove collection at ProHair.ca. Current products are stocked in Canada, priced in CAD and available in retail, travel, duo and selected salon formats.