Wella Professionals EIMI Shape Me – Heat-Activated Memory Gel for Long-Lasting, Remoldable Hold | 5.43 oz

Wella Professionals EIMI Shape Me is a heat-activated “memory” gel designed to create long-lasting hold with the ability to reshape and remold your style. Ideal for blow-drying and heat styling, it helps lock in structure while keeping hair more controllable and defined. It’s especially useful when you want a style that stays put but still looks polished, with better grip and lasting form.

How to Use the Product
Apply a small amount to clean, towel-dried hair and distribute evenly. Blow-dry to activate and set the style. Rework with heat if you want to reshape or refine the look.

Key Features of the Product
Heat-activated “memory” gel for longer-lasting styles
Provides strong control and improved definition
Helps styles hold their shape through the day
Great for blow-drying and heat-shaped looks
Ideal for structured, polished finishes

Who Should Use This Product & Hair Concerns It Can Address
Best for anyone who heat styles and wants stronger hold, shape retention, and better control, especially hair that loses form quickly or needs more structure. If you prefer ultra-soft, barely-there hold, a lighter lotion or spray may be a better fit.

Why Should You Use This Product & Benefits
It gives you heat-set hold with styling flexibility, helping your look stay defined and controlled longer, while making it easier to refine and reshape when needed.