Wella Professionals EIMI Shape Me – Heat-Activated Memory Gel for Long-Lasting Hold

Wella Professionals EIMI Shape Me is your go-to heat-activated memory gel, perfect for creating long-lasting and remoldable hairstyles. With its unique formula, this gel helps you achieve a polished, well-defined look that stands the test of time. Ideal for anyone who loves heat styling, it locks in structure and offers better grip and style longevity.

How to Use

1. Apply a small amount to clean, towel-dried hair.
2. Distribute evenly throughout the hair.
3. Blow-dry to activate and set the style.
4. Rework with heat if you want to reshape or refine the look.

Key Features

• Heat-activated memory gel for longer-lasting styles
• Provides strong control and improved definition
• Helps styles hold their shape throughout the day
• Great for blow-drying and heat-shaped looks
• Ideal for structured, polished finishes

Who Should Use This Product

Best for anyone who uses heat styling and wants stronger hold, shape retention, and better control, especially for hair that loses form quickly or needs more structure. Not recommended if you prefer ultra-soft, barely-there hold.

Why Use This Product

Achieve heat-set hold with styling flexibility, ensuring your look stays defined and controlled for longer. It allows you to easily refine and reshape your style when needed, making it a versatile addition to your styling routine.