Wella Professionals EIMI Rugged Texture Matte Hair Paste for Strong Hold & Definition

Unleash your style potential with Wella Professionals EIMI Rugged Texture Matte Hair Paste. This professional styling paste offers rugged definition and matte texture, providing strong, controllable hold without any unwanted shine or grease. Perfect for achieving modern, piecey looks, it adds grip and separation, enhancing structure and movement for short to medium hairstyles. Whether you're aiming for an effortless 'worked-in' finish or reshaping throughout the day, this paste is your go-to for texture and control.

How to Use

1. Work a small amount between your palms.
2. Apply to dry hair to shape, define, and texturize.
3. For extra lift on shorter hair, apply lightly to damp hair and blow-dry.

Key Features

• Delivers a matte finish for a natural, rugged look.
• Provides strong definition with controllable hold.
• Adds texture, grip, and separation for piecey, lived-in styles.
• Ideal for short to medium hairstyles needing structure and movement.
• Allows for easy reshaping throughout the day.

Who Should Use This Product

Best suited for individuals seeking matte texture and stronger control, especially for short-to-medium cuts that tend to fall flat or need more definition. Not recommended for those preferring a glossy finish or using excessive amounts on very fine hair.

Why Use This Product

Experience instant texture and matte control, making your styles look fuller, more defined, and easier to shape with long-lasting structure. Achieve a modern, rugged look with professional results.