Wella Color Touch Activator – 1.9% (6 Vol) & 4% (13 Vol) for Demi-Permanent Color | 1L & Gallon

Wella Color Touch Activator is a gentle, stabilized cream developer formulated specifically for Color Touch, Color Touch Plus, Relights, and Intense Mix demi-permanent colors. Its smooth, creamy texture ensures even saturation, controlled oxidation, and consistent tonal results. Available in both 1.9% (6 Vol) for soft tonal deposit and glossing, and 4% (13 Vol) for stronger deposit and enhanced gray blending, this developer maintains hair condition while delivering high-shine, multi-dimensional color. Ideal for achieving natural, luminous results with minimal commitment. Offered in 1-liter and gallon formats for salon efficiency.

How to Use the Product
Mix Color Touch color with the appropriate Activator at a 1:2 ratio. Apply to dry or towel-dried hair. Process for 20 minutes or adjust as desired. Rinse, shampoo, and condition.

Key Features of the Product
Formulated exclusively for Color Touch demi-permanent color
Provides controlled, even oxidation for predictable results
Creamy texture for smooth application and full saturation
1.9% (6 Vol) ideal for glossing, toning, and soft deposit
4% (13 Vol) enhances deposit and gray blending
Available in 1L and gallon sizes for professional use

Who Should Use This Product & Hair Concerns It Can Address
Perfect for stylists performing toning, glossing, color refreshes, or demi-permanent gray blending. Suitable for clients seeking low-commitment color, shine enhancement, or tonal correction.

Why Should You Use This Product & Benefits
This activator ensures clean, consistent, high-shine results with gentle oxidation that preserves hair condition. It maximizes the performance of Color Touch formulations while delivering beautiful tonal clarity and luminosity.