Alcove Violet Shampoo – Brass-Neutralizing Cleanse to Brighten Blonde, Silver & Highlighted Hair

Alcove Violet Shampoo is a color-safe, toning cleanser designed to neutralize unwanted yellow and brassy tones while gently cleansing hair. Formulated for blonde, silver, grey, and highlighted hair, it helps maintain cooler tones and improve brightness without over-drying. With regular use, hair appears cleaner, brighter, and more balanced, while staying soft and manageable.

How to Use the Product
Apply to wet hair and massage into a lather. Leave on for 1–3 minutes for light toning or up to 5 minutes for more intense neutralization. Rinse thoroughly. Use as needed.

Key Features of the Product
Neutralizes yellow and brassy tones
Enhances brightness and cool tone clarity
Gently cleanses without stripping
Helps maintain vibrant blonde and silver shades
Suitable for regular toning maintenance

Who Should Use This Product & Hair Concerns It Can Address
Ideal for blonde, silver, grey, or highlighted hair experiencing brassiness or dullness.
Helps address yellow tones, color imbalance, and lack of brightness.

Why Should You Use This Product & Benefits
A reliable toning shampoo that keeps light hair colors cool, clean, and luminous between salon visits.