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Pureology - Pure Volume - Shampoo

Save $ 61.00
Original price $ 70.00
Current price $ 9.00
  • What it is: A lightweight, sulfate-free shampoo that enhances volume and restores movement to flat, fine, and color-treated hair.

    Hair Type: Straight

    Hair Texture: Fine

    Hair Concerns:
    - Oiliness
    - Volumizing
    - Color Safe

    Key Benefits:
    - Deeply cleanses to remove build-up
    - Adds volume, movement, fullness, and structure
    - Extraordinary color protection
    - Highly concentrated formula allows for 75+ shampoos in a single bottle

    Formulation: Liquid

    Highlighted Ingredients:
    - Wheat Protein: Adds volume to hair.
    - Eucalyptus Leaf Extract: Supports hair follicles for optimal growth.

    Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This formula includes a signature aromatherapy blend of pink grapefruit, wild rose, and cedarwood and a patented Antifade Complex® to protect color vibrancy. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.


-Wheat Protein: Adds volume to hair.
-Eucalyptus Leaf Extract: Supports hair follicles for optimal growth.

Aqua / Water / Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Glycol Distearate, Ppg-5-Ceteth-20, Sodium Polystyrene Sulfonate, Decyl Glucoside, Parfum / Fragrance, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Carbomer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Coco-Betaine, Peg-150 Pentaerythrityl Tetrastearate, Salicylic Acid, Peg-6 Caprylic/Capric Glycerides, Glycerin, Butylene Glycol, Benzoic Acid, Tocopherol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Benzophenone-4, Citronellol, Eucalyptus Globulus Leaf Extract, Phenoxyethanol, Ci 17200 / Red 33, Potassium Sorbate.

How to Use

Suggested Usage:
-Apply a dime-size amount to wet hair at the scalp.
-Lather and work down to the ends.
-For extra cleansing, repeat.
-Follow with Pure Volume Conditioner, Color Fanatic Multi-Tasking Leave-In Spray, and Style + Protect Weightless Volume Mousse (each sold separately) for best results.

Pro Tip: Use the flower bud on the top of the bottle cap to measure the appropriate amount of shampoo to use.

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