Professional By Fama

49 products

Italian Professional Hair Science — Wondher, Nanoactive & Luxury Care

Professional by Fama is an Italian professional hair care brand that embodies the European tradition of precision cosmetic science. Founded in Italy and formulated with high-performance active ingredients, Fama brings salon-level luxury to every step of the hair care routine — from bond-repairing treatments to color-protective conditioning systems.

Fama's flagship Wondher line is a bond-repair system built around intensive reconstruction technology that fortifies the hair's internal structure. The Nanoactive Color Care line uses nanotechnology to protect color-treated hair from fading while delivering deep conditioning. Regenessence targets hair loss and scalp vitality with bioactive complexes sourced from premium Italian botanical ingredients.

At ProHair.ca, we carry Professional by Fama because it fills an important niche in the professional market — sophisticated Italian formulation at competitive price points, with performance that rivals any major international brand.
Italian Cosmetic Science
Sulfate-Free Formulas
Vegan Options
High-Performance Actives
Color Protection Technology

Which Professional By Fama Products Are Right for You?

Bond Repair

Wondher bond-rebuilding treatments that reconstruct disulfide bonds damaged by bleach, heat, and chemical services.

Color Protection

Nanoactive systems that use nanotechnology to seal in color, prevent fade, and condition from the inside out.

Scalp Vitality

Regenessence bioactive treatments for scalp health, thinning, and revitalization using Italian botanical complexes.

Deep Conditioning

Intensive masks and conditioners that restore moisture, softness, and manageability to dry or brittle hair.

Color Services

Professional color treatments and protective systems for use during and after color services.

Styling

Finishing serums, creams, and sprays that deliver Italian elegance with lightweight hold and shine.

Expert Guide

The Complete Professional by Fama Buying Guide: Italian Hair Care Excellence

Not sure which line is right for you? Our in-depth guide breaks down every product, compares lines side by side, and helps you find the perfect match for your hair type.

Frequently Asked Questions

What is Wondher by Fama?
Wondher is Professional by Fama's bond-repair line — a professional treatment system that uses intensive reconstruction technology to rebuild broken bonds inside the hair. It's comparable to Olaplex or K18 in its approach, with an Italian formulation focus and competitive professional pricing.
Is Professional by Fama available in Canada?
Yes — ProHair.ca is an authorized Canadian distributor for Professional by Fama. We carry the complete lineup including Wondher, Nanoactive, Regenessence, and Tecnikcolor.
How does Nanoactive color protection work?
Nanoactive uses nanotechnology — microspheres that are small enough to penetrate the hair cuticle rather than just coating it. These microspheres deliver conditioning actives and color-protective compounds directly to where color fades fastest, extending vibrancy from within.
Is Professional by Fama sulfate-free?
The primary care lines — Wondher, Nanoactive, and Regenessence — are formulated without sulfates. This makes them suitable for daily use on color-treated, processed, or sensitive hair.
How does Regenessence help with hair thinning?
Regenessence uses a bioactive complex of Italian botanical ingredients to stimulate scalp microcirculation and deliver targeted nutrition to the hair follicle environment. It is used as a scalp treatment alongside the matching shampoo and conditioner for best results.

Why Buy From ProHair?

ProHair.ca is proud to carry Professional by Fama as part of our commitment to offering unique, high-performing European brands alongside the major names. These Italian-formulated products offer salon professionals a sophisticated alternative at accessible prices.

Free shipping on orders over $99.99. Authentic professional product, always.