Pravana has become synonymous with vivid, fantasy hair color — the brand that made neon, metallic, and pastel professional hair color not just possible, but the standard for stylists who want to push color beyond the ordinary. Founded with a commitment to clean, vibrant pigment, Pravana's ChromaSilk technology delivers rich permanent color with conditioning micro-emulsion base for superior grey coverage and gloss.

The VIVIDS range is Pravana's crown jewel — direct-dye, semi-permanent vivid colors in an iconic spectrum including neons, metallics, pastels, and natural nude tones. Applied to pre-lightened hair, VIVIDS achieve the kind of color saturation that photographs brilliantly and turns heads in real life. Paired with ChromaSilk's Express Tones for quick 10-minute results and The Perfect Blonde system for controlled lightening, Pravana offers a complete color studio in one brand.

ProHair.ca stocks the full Pravana lineup for stylists who want vivid, fashion-forward color results and reliable permanent color with professional-grade performance.