Pravana has become synonymous with vivid, fantasy hair color — the brand that made neon, metallic, and pastel professional hair color not just possible, but the standard for stylists who want to push color beyond the ordinary. Founded with a commitment to clean, vibrant pigment, Pravana's ChromaSilk technology delivers rich permanent color with conditioning micro-emulsion base for superior grey coverage and gloss.
The VIVIDS range is Pravana's crown jewel — direct-dye, semi-permanent vivid colors in an iconic spectrum including neons, metallics, pastels, and natural nude tones. Applied to pre-lightened hair, VIVIDS achieve the kind of color saturation that photographs brilliantly and turns heads in real life. Paired with ChromaSilk's Express Tones for quick 10-minute results and The Perfect Blonde system for controlled lightening, Pravana offers a complete color studio in one brand.
ProHair.ca stocks the full Pravana lineup for stylists who want vivid, fashion-forward color results and reliable permanent color with professional-grade performance.
Pravana Lines We Carry
Here's a breakdown of every Pravana line available at ProHair.ca and what it's best for:
ChromaSilk VIVIDS
Semi-permanent vivid colors in Neons, Metallics, Pastels, and Nudes — for bold, expressive color on pre-lightened hair.
ChromaSilk Permanent Color
Micro-emulsion permanent color with superior grey coverage, vibrant tone delivery, and conditioning performance.
ChromaSilk Express Tones
10-minute demi-permanent toner for fast gloss, refresh, and toning services in a busy salon environment.
The Perfect Blonde
Controlled lightening system for achieving the clean, pale canvas that VIVIDS require for full vibrancy.
VIVIDS Locked In
Color sealer and maintenance treatments that lock in vivid color saturation and extend VIVIDS wear.
Who Is Pravana For?
- Vivid fantasy color clients -> VIVIDS semi-permanent (neon, metallic, pastel, nude)
- Rich permanent color and grey coverage -> ChromaSilk Permanent Color
- Quick toning and gloss services -> ChromaSilk Express Tones (10 min)
- Lightening to a perfect blonde base -> The Perfect Blonde Bleach System
- Maintaining vivid color vibrancy -> VIVIDS Locked In Color Sealer
- At-home vivid maintenance -> NEONS & PASTELS retail shampoos
Best Pravana Products to Explore
Vivid & Fantasy Color
VIVIDS semi-permanent direct dyes in neon, metallic, pastel, and natural shades for expressive, vibrant results.
Permanent Color
ChromaSilk permanent color for rich, lasting tone with full grey coverage and conditioning micro-emulsion base.
Toners & Demi-Permanent
Express Tones for 10-minute toning, gloss, and colour refresh services without commitment.
Lightening Systems
The Perfect Blonde and other bleaching systems for achieving the right canvas before vivid or natural toning.
Color Maintenance
VIVIDS Locked In sealer and color-extending shampoos and conditioners that preserve saturation between appointments.
Developers & Tools
Matching Pravana developers and accessories for precise mixing ratios and professional application results.
Frequently Asked Questions
How long does Pravana VIVIDS color last?
VIVIDS are direct-dye semi-permanent colors and typically last 4–8 weeks on pre-lightened hair, depending on porosity, wash frequency, and the specific shade. Neons and lighter pastels tend to fade faster than darker vivid tones. Using color-safe shampoo and washing in cool water significantly extends the wear.
Does Pravana VIVIDS need to be applied to bleached hair?
Yes — for full vibrancy and accurate color results, VIVIDS should be applied to lightened hair. Very light shades like pastels and neons require hair to be lightened to a very pale yellow or white. Deeper VIVIDS shades can work on slightly darker blonde bases.
Is ChromaSilk a good permanent color?
ChromaSilk is highly regarded in the professional community for vibrant tone expression and excellent grey coverage. Its micro-emulsion base delivers conditioning benefits alongside color, leaving hair visibly healthier after the service.
Can I mix Pravana VIVIDS shades?
Absolutely — mixing VIVIDS shades is encouraged for custom color creation. Pravana publishes mixing guidelines, and stylists commonly blend shades to create unique rainbows, ombre transitions, and custom pastel mixes.
Is Pravana color vegan?
Yes — Pravana ChromaSilk is PETA-certified vegan and cruelty-free. The brand is committed to formulas free from animal-derived ingredients and animal testing.
Where can I buy Pravana in Canada?
ProHair.ca is an authorized Canadian Pravana distributor carrying the full ChromaSilk, VIVIDS, Express Tones, and The Perfect Blonde range.
Shop Pravana at ProHair.ca
ProHair.ca is an authorized Canadian retailer of Pravana professional products. Browse the full collection with free shipping on orders over $99.99.