Alcove is a Canadian professional haircare brand rooted in Québec, crafting vegan, cruelty-free formulas with argan oil at their heart. The brand balances performance-driven haircare with a strong sustainability ethos — all packaging is responsibly sourced and the formulations are free from parabens, sulfates, and harmful chemicals.
Alcove covers every professional need with dedicated lines for colour-treated hair, moisture-deprived hair, fine hair seeking volume, curly hair needing definition, and frizzy hair craving smoothness. The argan oil infusion across the range delivers natural shine and nourishment without heaviness — a key advantage for clients who want professional results without the artificial feel.
As a proudly Canadian brand sold exclusively through professional salons and authorized retailers like ProHair.ca, Alcove represents a smart choice for stylists and clients who want exceptional quality with a clean, locally-grounded brand story.
Alcove Lines We Carry
Here's a breakdown of every Alcove line available at ProHair.ca and what it's best for:
Exquisite Colour Care
Argan oil and UV-filter system protecting colour vibrancy and preventing fade.
Replenish Moisture
Hyaluronic acid and argan oil formula delivering intense hydration to dry, brittle hair.
Extra Volume
Lightweight protein-boosted system adding body and lift to fine, flat hair.
Curls Definition
Glycerine and curl-enhancing complex defining waves and curls without crunchy residue.
Smooth Perfection
Frizz-blocking argan oil treatment for smooth, sleek, humidity-resistant results.
Who Is Alcove For?
- Colour-treated, fading hair → Exquisite Colour Care (argan oil, UV filters)
- Dry, dehydrated hair → Replenish Moisture (argan oil, hyaluronic acid)
- Fine, limp hair → Extra Volume (proteins, lightweight lift)
- Curly, wavy hair → Curls Definition (glycerine, curl complex)
- Frizzy, coarse hair → Smooth Perfection (argan oil, frizz blockers)
Best Alcove Products to Explore
Colour Protection
UV filters and antioxidants preserving vibrant colour between salon visits.
Deep Hydration
Argan and hyaluronic acid treatments restoring moisture to dry, parched hair.
Volume Boosting
Lightweight proteins lifting fine hair without weighing it down.
Curl Definition
Glycerine-based curl care enhancing natural pattern and reducing frizz.
Smoothing & Anti-Frizz
Humidity-blocking formulas delivering sleek, polished results.
Frequently Asked Questions
Where is Alcove made?
Alcove is a Québec-based professional haircare brand — proudly Canadian, sold exclusively through professional salons and authorized professional retailers.
Which Alcove line is best for colour-treated hair?
Exquisite Colour Care is designed specifically for colour-treated hair, featuring argan oil and UV filters that preserve colour vibrancy while delivering nourishment and shine.
Is Alcove vegan and cruelty-free?
Yes — all Alcove products are 100% vegan and cruelty-free, with no animal-derived ingredients and no animal testing at any stage of production.
Does Alcove work on fine hair?
The Extra Volume collection is formulated specifically for fine, limp hair, using lightweight proteins that add body and lift without the heaviness typical of richer formulas.
Can I use Alcove if I have a sensitive scalp?
Alcove's sulfate-free, paraben-free formulations are gentle enough for sensitive scalps. The Replenish Moisture line is particularly well-tolerated by clients with scalp sensitivity.
Shop Alcove at ProHair.ca
ProHair.ca is an authorized Canadian retailer of Alcove professional products. Browse the full collection with free shipping on orders over $99.99.