E Cosmetics

29 products

Brazilian Professional Hair Care – Keratin, Curls & Repair

E Cosmetics is a Brazilian professional hair care brand founded in Teixeira de Freitas, Bahia, built on over two decades of keratin treatment expertise. Known throughout South America for their salon-grade formulations, E Cosmetics brings the most effective Brazilian hair care science to professionals and at-home users worldwide.

At the heart of the brand is the Plástica Capilar 5-Step Brazilian Keratin System — a sequential professional protocol that uses high-concentration keratin, amino acids, and caviar extract to reconstruct damaged hair from within, eliminate frizz for up to 12 weeks, and deliver lasting smoothness and shine. Alongside this signature system, E Cosmetics offers complete home care lines for maintaining results, a dedicated Infinity Curls line for defined and moisturized curly hair, and the Brazilian Coconut and Nutrition lines for everyday hydration and nourishment.

ProHair.ca carries E Cosmetics' most popular lines for both professional stylists and at-home users: from the professional keratin treatment steps and their matching home care products to curl activators, moisturizing masks, and the Progressive Straightening Volume Reducer for salon-quality smoothing that lasts.
Salon Professional
Authorized Canadian Retailer
Keratin & Caviar Formulas
Sulfate-Free Home Care
Brazilian Expertise

Shop E Cosmetics by Range

Plástica Capilar – 5-Step Keratin System

Plástica Capilar – 5-Step Keratin System

The professional Brazilian Keratin protocol. Steps 1–5 use Keratin, Amino Acids, and Caviar Extract to reconstruct damaged hair, eliminate frizz for up to 12 weeks, and seal in long-lasting smoothness. Matching home care versions extend results between salon visits.

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Brazilian Keratin – Anti-Frizz Home Care

Brazilian Keratin – Anti-Frizz Home Care

Daily anti-frizz maintenance line with Keratin and Smoothing Agents. Includes a shampoo, conditioner, leave-in untangler, and finishing gloss — all designed to maintain the results of professional keratin treatments and control frizz between salon visits.

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Infinity Curls – Curl Definition & Moisture

Infinity Curls – Curl Definition & Moisture

Formulated specifically for curly, coily, and wavy hair. The Soft and Super Curl Activators define and hydrate curls with a soft-hold, frizz-resistant formula. The Day After cream refreshes second-day curls without rewashing. The Low Poo Shampoo cleanses gently without stripping.

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Nutrition – Moisturizing Line

Nutrition – Moisturizing Line

Everyday hydration essentials featuring Keratin, Amino Acids, and Caviar Extract. The Moisturizing Shampoo, Conditioner, and Mask Kit delivers a complete weekly moisture routine. The Caviar Conditioner adds a luxury hydration step for dry or chemically-treated hair.

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Smooth Experience – Progressive Straightening

Smooth Experience – Progressive Straightening

Professional Brazilian keratin smoothing system that reduces frizz, eliminates excess volume, and progressively relaxes curl pattern for up to 12 weeks. Uses a concentrated Keratin Complex activated by heat for salon-grade smoothing results.

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Blond Shield & Brazilian Coconut

Blond Shield & Brazilian Coconut

Blond Shield is a concentrated Keratin and Amino Acid bond repair treatment built specifically for bleached and lightened hair. The Brazilian Coconut Anti-Frizz Conditioner delivers deep nourishment with Coconut Oil and Keratin for soft, smooth, manageable hair.

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Which E Cosmetics Products Are Right for You?

Professional Keratin Treatments

The complete Plástica Capilar 5-step protocol for in-salon Brazilian keratin treatments. Reconstructs, repairs, and smooths hair from within for lasting frizz-free results.

Anti-Frizz Home Care

Daily shampoos, conditioners, and leave-ins from the Brazilian Keratin line that maintain salon smoothness and control frizz between professional visits.

Curl Activators & Creams

Infinity Curls styling creams and activators that define, hydrate, and refresh curly and coily hair with soft hold and lasting moisture.

Moisturizing & Hydrating

Shampoos, conditioners, and masks from the Nutrition line that deliver intensive daily and weekly hydration, including caviar-enriched formulas for extra nourishment.

Bond Repair Treatments

High-concentration keratin and amino acid treatments — including Blond Shield for bleached hair and the Active Reconstructor — that rebuild internal bonds and restore structural integrity.

Smoothing & Volume Reduction

The Progressive Straightening Volume Reducer delivers professional Brazilian smoothing for high-volume, curly, or coarse hair with up to 12 weeks of frizz-free results.

Treatment Kits & Sets

Complete home care sets and professional testing kits that bundle the E Cosmetics system — ideal for salons evaluating the brand or for customers wanting the full routine.

Expert Guide

Browse the Complete E Cosmetics Collection

Not sure which line is right for you? Our in-depth guide breaks down every product, compares lines side by side, and helps you find the perfect match for your hair type.

Frequently Asked Questions

What is the Plástica Capilar 5-Step System and how does it work?
Plástica Capilar is E Cosmetics' professional Brazilian Keratin treatment protocol used in salons. It consists of 5 sequential steps: Step 1 (clarifying shampoo) opens the cuticle; Steps 2A and 2B (Keratin Reconstructors) rebuild internal bonds with high-concentration keratin and amino acids; Step 3 (Keratin Active Restorer) infuses active keratin into the cortex under heat; Step 4 (Intensive Moisturizer with Caviar) delivers deep hydration; and Step 5 (Leave-In Thermal Protector) seals everything in and protects against heat. Results last 8–12 weeks.
What's the difference between the professional steps and the home care versions?
The professional steps (Steps 1–5) are higher-concentration formulas intended for salon use during a complete keratin treatment session. The home care versions — including the Protein Shampoo Home Care, Intensive Moisturizer Home Care, and Leave-In Protector Home Care — are gentler daily-use formulas designed to maintain and extend the results of a professional treatment. Use the professional steps for the in-salon service and the home care versions to prolong the results at home.
Which E Cosmetics products are right for curly hair?
The Infinity Curls line is built for curly, wavy, and coily hair. The Soft Curl Activator (salon size) and Super Curl Activator Home Care define and hydrate curls with soft hold and no crunchiness. The Day After cream refreshes second-day curls without rewashing. The Low Poo Shampoo cleanses gently without stripping the natural oils curly hair depends on. All Infinity Curls products include Keratin and moisturizing agents to keep curls defined, bouncy, and frizz-free.
Is the E Cosmetics Progressive Straightening treatment safe for my hair?
The Progressive Straightening Volume Reducer is a professional-grade Brazilian keratin smoothing system — not a relaxer. It doesn't permanently alter the hair structure; it progressively reduces volume and frizz using Keratin and heat for 8–12 weeks. It is best suited for salon professionals and clients with high-volume, curly, or coarse hair who want long-lasting smoothness. Follow the professional application instructions carefully for optimal results.
What does Blond Shield do and who is it for?
Blond Shield is a concentrated Keratin and Amino Acid bond repair treatment engineered specifically for bleached and lightened hair. Bleaching strips the hair's natural keratin and breaks internal bonds, leaving hair porous, weak, and prone to breakage. Blond Shield rebuilds the internal structure, seals the cuticle, and restores strength and smoothness to compromised blonde or bleached hair. Use it every 4–6 weeks or as needed based on damage level.
Can I use E Cosmetics products with color-treated hair?
Yes — the majority of E Cosmetics home care products are safe for color-treated hair. The Brazilian Keratin Home Care line, Nutrition line, and Infinity Curls products are all formulated to be compatible with colored hair. Many of the formulas are sulfate-free or low-sulfate, which helps preserve color vibrancy. For professional treatments like the Plástica Capilar system, consult your stylist to ensure proper timing relative to your color service.
How do I choose between the Anti-Frizz Conditioner Coconut Oil and the Anti-Frizz Conditioner Home Care?
Both control frizz and smooth the cuticle, but with different nourishing profiles. The Anti-Frizz Conditioner Coconut Oil uses Coconut Oil for deep nourishment — ideal for dry, coarse, or naturally frizzy hair that needs rich moisturization alongside frizz control. The Anti-Frizz Conditioner Home Care is part of the Brazilian Keratin maintenance line and is specifically formulated to work alongside professional keratin treatments — it's lighter and designed for daily use to maintain salon results.
Are E Cosmetics products available for individual purchase or only as kits?
Both — ProHair.ca carries all E Cosmetics products individually so you can build your own routine, as well as the Shampoo, Conditioner & Mask Kit for a convenient 3-piece moisturizing set and the Testing Kit for salons evaluating the professional keratin system. Individual products range from $31.99 to $119.99, with the professional-size Progressive Straightening treatment and full Treatment Set available for salons requiring larger volumes.

Why Buy From ProHair?

ProHair.ca is an authorized Canadian retailer of E Cosmetics, carrying the full range of professional keratin treatment steps and home care lines. We ship all orders across Canada with free shipping on orders over $99.

As a salon-focused retailer since 1996, we source directly from authorized distributors to guarantee 100% authentic products — the same professional formulas used in Brazilian salons.