Aquage was founded in 1998 on a pioneering concept: harnessing the remarkable regenerative properties of sea plants and botanicals to transform hair health. The brand's signature AlgaePlex technology — a proprietary blend of sea algae, botanical extracts, and protective actives — delivers deep nourishment, structural repair, and long-lasting protection from the inside out.

Sea plants are uniquely suited for haircare because they have evolved extraordinary capabilities to survive and thrive under intense UV exposure, temperature fluctuation, and dehydration. Aquage captures these protective properties and translates them into formulas that strengthen hair against environmental stress while delivering visible shine, softness, and manageability. The result is haircare that works with hair's natural biology rather than simply coating the surface.

From intensive moisture treatments to colour-protecting systems and professional styling products, Aquage addresses every professional haircare need. The brand is distributed exclusively through professional salons and authorized retailers, ensuring clients receive authenticated products with full efficacy.