Aluram has one of the clearest brand promises in professional hair care: clean beauty that actually performs in a salon. Every formula is sulfate-free, paraben-free, and phthalate-free, and instead of plain water, most products are built on a base of hydrating coconut water. But with more than a dozen product families — Daily, Moisture, Volumizing, Curl, High Shine, Purple toning, treatments, and a full styling range — it isn't always obvious where to start.
This guide breaks down every Aluram line we carry at ProHair.ca, who each one is for, and what's actually inside the bottles, so you can buy once and buy right.
The Aluram Difference
Pick up almost any Aluram product and the first ingredient on the label is a blend of water and coconut fruit juice extract — coconut water, not plain water. From there, each line layers in its own targeted botanicals: detoxifying Charcoal and Pomegranate Seed Oil, rich Baobab and Avocado Oils, curl-friendly Prickly Pear and Shea Butter, shine-boosting Pracaxi Oil and Rice Extract. Cleansing comes from gentle sulfate-free surfactants, and the formulas are designed to maintain colour vibrancy wash after wash.
Aluram is also genuinely professional: the brand builds its range for stylists and salon professionals and runs ongoing product-knowledge classes for salon staff. At ProHair.ca that means you'll find not just the retail 355 ml sizes but litre back-bar formats too.
Who Aluram Is For
Aluram fits you especially well if you want clean-beauty ingredient standards without boutique pricing; if your hair is colour-treated and you need sulfate-free cleansing; if you have curls that need definition without crunch; or if you're blonde, grey, or white-haired and fighting brass. Because the core lines are labelled by hair type — fine to medium, or medium to coarse — choosing well is easier than with most brands.
Who Might Want to Look Elsewhere
Honesty first: Aluram's repair products work through deep hydration and nourishment — Squalane, Biotin, botanical oils. If your hair is severely bleach-damaged and you specifically need bond-building chemistry, a dedicated bond-repair system is a different category of product, and you may want to look at our bond repair collection alongside or instead of Aluram. And if you simply want the cheapest possible daily shampoo, drugstore options exist for less — Aluram's value case is professional, sulfate-free formulas at $21.99 for 355 ml, not rock-bottom pricing.
Line-by-Line Breakdown
Daily Line — fine to medium hair
The everyday workhorse. The shampoo gently cleanses and detoxifies with Charcoal & Pomegranate Seed Oil while maintaining colour vibrancy; the conditioner strengthens and softens with Rosehip & Watermelon Seed Oil, reducing breakage and improving elasticity.
Best for: fine to medium hair that needs fresh, light, everyday cleansing.
Moisture Line — medium to coarse hair
A richer wash for hair that drinks up moisture. The shampoo infuses Baobab & Avocado Oils; the conditioner adds Biotin & Sea Buckthorn Oil to decrease breakage and lock in colour and shine.
Best for: medium to coarse, dry, or thirsty hair.
Volumizing Line — fine to medium hair
Weightless lift. The shampoo rinses away the oil and dirt that flatten fine strands, with Rose Water & Rice Protein; the conditioner adds strength with Biotin; the feather-light Volumizing Foam builds body with Algae Extract & Biotin. Pair with the Root Boost Spray for round-brush blowouts.
Best for: fine, flat hair that heavier products weigh down.
Curl Line — medium to coarse curls
Definition without frizz. Coconut Oil & Prickly Pear hydrate and improve elasticity in the shampoo; Shea Butter detangles in the conditioner; the Curl Cream (with Avocado Oil) gives medium hold and lasting frizz protection, and the Curl Foam adds soft, lightweight control.
Best for: wavy to curly hair chasing smoother, better-defined curls.
High Shine Line — the glass-hair collection
Aluram's shine system. The shampoo boosts radiance with Pracaxi Oil & Rice Extract; the conditioner locks in moisture with Pracaxi Oil & Hibiscus Extract. The star is the Glossing Treatment with the exclusive Tri-Gloss™ Shine Complex (Lactic Acid, Hibiscus Extract, Coconut Oil) — a colour-safe, five-minute treatment that glosses hair with mirror-like shine. Add the Glossing Serum for finishing polish and the heat-activated Anti-Frizz Blowout Spray for shine that lasts up to three washes.
Best for: dull, frizz-prone, or rough-surfaced hair — and anyone who wants the glass-hair look.
Purple Toning — blonde, grey, and white hair
The highly pigmented Purple Shampoo banishes brass and boosts brightness with Rosehip & Biotin. The Purple Hydrate and Repair Treatment tones while it repairs, with Marigold & Squalane Oil.
Best for: blondes, silvers, and anyone fighting yellow or brassy tones.
Treatments & Scalp Care
The Hydrate and Repair Treatment fights frizz, heat damage, and breakage with Squalane & Biotin. The Pre-Wash Scalp Treatment detoxifies buildup before shampooing with Sea Kelp & Peppermint. The Leave-In Conditioner detangles, hydrates, and heat-protects with Quinoa & Nettle Extracts, and the Heat Defense Mist shields against hot tools with Grape Seed Oil & Marigold Extract.
Styling & Finishing
A complete styling wardrobe, every piece nourished with botanical oils: Dry Texture Spray (Baobab & Pomegranate Seed Oil), Coconut Water Texturizing Spray for beach waves, Root Boost Spray (Sea Kelp & Rice Protein), Finishing Spray (Marula & Coconut Oils), High Hold Finishing Spray (Raspberry & Acai Oils), Strong Hold Gel, Styling Clay (Karanja & Nettle), Styling Cream (Marula Oil & Black Cumin), Smoothing Cream (Marula & Jojoba Oils), Dry Shampoo, and the pocket-sized Smoothing Balm Stick (Shea Butter & Squalane) for flyaways on the go.
Quick Decision Guide
- Fine to medium hair, everyday wash → Daily Shampoo & Conditioner
- Fine, flat hair → Volumizing Shampoo, Conditioner & Foam
- Medium to coarse, dry hair → Moisture Shampoo & Conditioner
- Curly hair → Curl Shampoo, Conditioner, Cream & Foam
- Blonde, grey, or white hair → Purple Shampoo + Purple Hydrate and Repair
- Dull hair, wants gloss → High Shine line + Glossing Treatment
- Frizz, heat damage, breakage → Hydrate and Repair Treatment
- Buildup-prone scalp → Pre-Wash Scalp Treatment
If You Only Buy One Thing
Start with the Leave-In Conditioner. It detangles, hydrates, adds shine, and provides thermal protection in one spray, with Quinoa and Nettle Extracts locking in softness — and at $26.99 for the 237 ml (travel size from $4.99), it's a low-risk way to feel what the coconut-water base does for your hair.
How to Buy Smart
Core 355 ml shampoos and conditioners are $21.99 CAD; styling runs $21.99–$25.99; treatments about $22.99. Nearly every wash product comes in a $4.99–$8.99 travel mini — the cheapest way to test a line before committing. If you already know a line works for you, litre sizes ($33.99–$42.99) and large back-bar formats (up to $66.99) bring the per-wash cost down significantly. A sensible first order: your hair type's shampoo and conditioner plus the Leave-In Conditioner.
Frequently Asked Questions
What makes Aluram a clean beauty brand?
Every formula is sulfate-free, paraben-free, and phthalate-free, built on a coconut water base with targeted botanical oils and extracts — clean standards with salon-level performance.
Is Aluram safe for colour-treated hair?
Yes. The cleansing is sulfate-free and the Daily and Moisture lines are explicitly formulated to maintain colour vibrancy; the Tri-Gloss™ Glossing Treatment is colour-safe, and blondes get dedicated purple toning products.
Is Aluram a professional brand?
Yes — the range is made for stylists and salon professionals, with product-knowledge classes for salon staff and litre back-bar sizes available.
Which line for fine hair — Daily or Volumizing?
Both are made for fine to medium hair. Choose Daily if you mainly want fresh, gentle everyday cleansing; choose Volumizing if flatness is your top complaint and you want visible lift and body.
What is the Tri-Gloss™ Shine Complex?
Aluram's exclusive shine technology in the High Shine Glossing Treatment: Lactic Acid, Hibiscus Extract, and Coconut Oil working together to smooth the hair surface and lock in moisture for a mirror-like finish in about five minutes.
How much does Aluram cost in Canada?
At ProHair.ca: $21.99 for core 355 ml sizes, $21.99–$25.99 for styling, about $22.99 for treatments, travel minis from $4.99, and professional litre and back-bar sizes from $33.99 to $66.99.
The Bottom Line
Aluram is the rare clean-beauty line that's genuinely professional and genuinely affordable: coconut-water hydration, sulfate-free cleansing, and a line for every hair type — Daily for everyday fine-to-medium hair, Moisture for dryness, Volumizing for lift, Curl for definition, High Shine for gloss, and Purple for brass control.
Shop the full Aluram collection at ProHair.ca → Free shipping on orders over $99.99.