Joico

122 produits

Protein-powered professional haircare — the science of stronger, healthier hair since 1975.

Joico is a professional haircare brand born in California in 1975 with a mission rooted in hair biology. The brand's science-first approach centres on protein and amino acid therapy — the building blocks of healthy hair — to create formulas that don't just coat the surface but genuinely rebuild and strengthen hair from the inside out.

The K-PAK collection remains Joico's most iconic line, featuring a patented Quadramine Complex of proteins and amino acids that penetrate the cortex to repair bonds broken by chemical services and heat styling. Beyond K-PAK, Joico offers targeted collections for colour care, moisture, curl definition, and scalp health — each built on the same science-driven philosophy.

At ProHair.ca, Joico is a top recommendation for clients with chemically treated, heat-damaged, or structurally compromised hair. The brand is particularly popular for its realistic repair claims and its accessible professional price point.
K-PAK Quadramine Complex
Science-Driven Formulas
Colour-Safe Range
Cruelty-Free
Voir tout Joico The Complete Joico Buying Guide: K-PAK, Color Endure, and Which Line Is Right for You

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Des produits choisis pour fonctionner ensemble, sans devinettes ni visuels incohérents.

Économisez 5%

Joico

Joico Defy Damage Protective Routine

Joico's bond-building system for hair under chemical and heat stress. Every step carries Joico's SmartRelease liposome technology, delivering rosehip oil, arginine and keratin i...

Joico Defy Damage Protective Shampoo – Bond-Strengthening Cleanser for Damage Defense Cleanse Joico Defy Damage Protective Conditioner – Daily Bond-Strengthening Conditioner for Healthy, Resilient Hair Condition Joico Defy Damage Protective Masque – Intensive Strengthening Treatment for Bond Protection Treat Joico Defy Damage Protective Shield – Daily Bond Defense & Heat Protection Finish
Cleanse·Condition·Treat·Finish
$96.57$91.74
Économisez 4%

Joico

Joico K-PAK Repair Routine

The K-PAK reconstructive system for hair damaged by bleach, colour and heat. Built on Joico's Quadramine Complex and Bio-Advanced Peptide Complex to rebuild the hair's internal ...

Joico K-PAK Shampoo – Reconstructing Cleanser for Damaged, Weak, or Chemically Treated Hair Cleanse Joico K-PAK Conditioner – Reconstructing Conditioner for Damaged, Weak, or Overprocessed Hair Condition Joico K-PAK Deep-Penetrating Treatment – Intensive Protein Reconstruction for Extremely Damaged Hair Treat
Cleanse·Condition·Treat
$62.77$60.26
Économisez 4%

Joico

Joico K-PAK Color Therapy Routine

Colour-protection built on the K-PAK repair platform. The shampoo and conditioner clean and condition without stripping tone, and Luster Lock is the weekly shine-and-repair trea...

Joico K-PAK Color Therapy Shampoo – Color-Protecting Cleanser for Vibrancy, Strength & Smoothness Cleanse Joico K-PAK Color Therapy Protecting Conditioner – Nourishing, Smoothing & Color-Safe Repair for Damaged or Color-Treated Hair Condition Joico K-PAK Color Therapy Luster Lock – Instant Shine & Repair Treatment for Color-Treated Hair Treat
Cleanse·Condition·Treat
$64.39$61.81
Économisez 5%

Joico

Joico Blonde Life Brightening Routine

Joico's four-step system for lightened and highlighted hair. Manuka honey, monoi and tamanu oils run through the whole line. Cleanse, condition, treat with the masque, then fini...

Joico Blonde Life Brightening Shampoo – Sulfate-Free Illuminating Cleanser for Blondes Cleanse Joico Blonde Life Brightening Conditioner – Illuminating Hydration for Blonde Hair Condition Joico Blonde Life Brightening Masque – Intensive Illuminating Treatment for Blondes 50ml Treat Joico Blonde Life Brilliant Glow Brightening Oil – Shine-Boosting Treatment for Radiant Blondes 100ml Finish
Cleanse·Condition·Treat·Finish
$81.62$77.54
Économisez 4%

Joico

Joico Blonde Life Violet Routine

The violet-pigmented half of Blonde Life, for blonde and grey hair that turns brassy between salon visits. The toning shampoo and conditioner neutralise yellow; the Blonde Life ...

Joico Blonde Life Violet Shampoo – Tone-Correcting Cleanser for Cool, Bright Blondes Cleanse Joico Blonde Life Violet Conditioner – Tone-Correcting Hydration for Cool, Bright Blondes Condition Joico Blonde Life Brightening Masque – Intensive Illuminating Treatment for Blondes 50ml Treat
Cleanse·Condition·Treat
$56.87$54.60
Économisez 4%

Joico

Joico Color Balance Purple Routine

Joico's purple toning pair for blonde, highlighted and grey hair, plus a weekly hydrating treatment. Color Balance is a two-product toning line with no treatment of its own, so ...

Joico Color Balance Purple Shampoo – Neutralizes Yellow Tones & Brightens Blonde, Silver & Highlighted Hair Cleanse Joico Color Balance Purple Conditioner – Neutralizes Brass & Restores Shine for Blonde, Silver & Highlighted Hair Condition Joico K-PAK Intense Hydrator Treatment – Deep Moisture Recovery for Dry, Damaged Hair Treat
Cleanse·Condition·Treat
$62.77$60.26
Économisez 4%

Joico

Joico Color Balance Blue Routine

The blue-pigmented Color Balance pair, for brunette and light-brown hair where the unwanted tone is orange rather than yellow. Color Balance has no treatment step of its own, so...

Joico Color Balance Blue Shampoo – Neutralizes Orange Tones for Brunette, Balayage & Highlighted Hair Cleanse Joico Color Balance Blue Conditioner – Neutralizes Orange Tones & Restores Smoothness for Brunette & Highlighted Hair Condition Joico K-PAK Color Therapy Luster Lock – Instant Shine & Repair Treatment for Color-Treated Hair Treat
Cleanse·Condition·Treat
$64.39$61.81
Économisez 4%

Joico

Joico Colorful Anti-Fade Routine

Colorful is Joico's dedicated colour-longevity line, built around ArgiPlex technology. The shampoo and conditioner are the daily pair; Luster Lock Glossing Oil finishes, because...

Joico Colorful Anti-Fade Shampoo – Sulfate-Free Cleanser for Long-Lasting Color Vibrancy & Shine Cleanse Joico Colorful Anti-Fade Conditioner – Daily Detangling Care for Color Longevity, Softness & Shine Condition Joico Luster Lock Glossing Oil – Daily Shine and Color Vitality for Fine to Thick Hair Finish
Cleanse·Condition·Finish
$62.77$60.26
Économisez 4%

Joico

Joico HydraSplash Hydrating Routine

HydraSplash is Joico's lightweight hydration line for fine and dry hair that weighs down easily. Cleanse and condition daily, then leave the Replenishing Leave-In in for continu...

Joico HydraSplash Hydrating Shampoo – Lightweight Daily Cleanser for Fine, Dry Hair Cleanse Joico HydraSplash Hydrating Conditioner – Lightweight Moisture for Fine to Medium Dry Hair Condition Joico HydraSplash Replenishing Leave-In Treatment – Weightless Moisture for Fine, Dry Hair 100ml Finish
Cleanse·Condition·Finish
$62.77$60.26
Économisez 5%

Joico

Joico Moisture Recovery Routine

Joico's four-step system for thick, coarse, dry hair. Cleanse and condition daily, use the Treatment Balm weekly, and keep the 24-Hour Leave-In on between washes.

Joico Moisture Recovery Shampoo – Gentle Hydrating Cleanser for Dry, Coarse Hair Cleanse Joico Moisture Recovery Conditioner – Deep Hydration & Smoothness for Dry, Coarse Hair Condition Joico Moisture Recovery Treatment Balm – Intense Hydration Repair for Very Dry, Coarse Hair Treat Joico Moisture Recovery Leave-In Treatment – 24-Hour Hydration Refill for Dry Hair 200ml Finish
Cleanse·Condition·Treat·Finish
$87.52$83.14
Économisez 4%

Joico

Joico JoiFULL Volumizing Routine

Joico's volume system for fine and thinning hair. The Body Luxe shampoo and conditioner build body without residue; the JoiFULL Volumizing Styler is the blow-dry step that holds...

Joico JoiFULL Volumizing Shampoo – Lightweight Cleanser for Fuller, Bouncier Fine Hair Cleanse Joico JoiFULL Volumizing Conditioner – Lightweight Body & Detangling for Fine, Flat Hair Condition Joico JoiFULL Volumizing Styler – Long-Lasting Lift & Fullness for Fine, Flat Hair 100 ml Style
Cleanse·Condition·Style
$62.77$60.26
Économisez 5%

Joico

Joico YouthLock Routine

YouthLock is Joico's collagen-infused line for mature hair — hair that has lost bounce, shine and elasticity. Four steps: the SLS/SLES-free shampoo, the detangling conditioner, ...

Joico YouthLock Shampoo – SLS and SLES Free Cleanse for Shine & Reduced Hair Fall from Breakage Cleanse Joico YouthLock Conditioner – Collagen Moisture + Detangling for Soft, Bouncy Mature Hair Condition Joico YouthLock Treatment Masque – Collagen Mask for Nourished Hair, Bounce, Shine & Frizz Reduction Treat Joico YouthLock Blowout Crème – Collagen Leave-In for Frizz Control, Body & Humidity Protection Style
Cleanse·Condition·Treat·Style
$94.14$89.43
Économisez 4%

Joico

Joico Scalp Vitality Routine

Joico's scalp-first line. The daily shampoo cleanses gently, the Exfoliating Foaming Scrub is the weekly detox step, and the Replenishing Essence is a lightweight leave-in for t...

Joico Scalp Vitality Shampoo – Gentle Daily Cleanse for a Fresh, Balanced Scalp Cleanse Joico Scalp Vitality Exfoliating Foaming Scrub – Gentle Detox Cleanse for a Refreshed, Balanced Scalp Treat Joico Scalp Vitality Replenishing Essence – Lightweight Leave-In Care for a Hydrated, Comfortable Scalp Finish
Cleanse·Treat·Finish
$84.03$80.67

Magasiner Joico par gamme

K-PAK

K-PAK

Joico's flagship repair line using the Quadramine Complex of proteins and amino acids to rebuild structural damage.

Magasiner
Color Endure

Color Endure

Colour protection system with advanced anti-fade technology for vibrant, long-lasting colour results.

Magasiner
Moisture Recovery

Moisture Recovery

Humectant-rich moisture system for severely dry or dehydrated hair — restores moisture barrier function.

Magasiner
Body Luxe

Body Luxe

Lightweight volumizing collection for fine or flat hair — liposome technology for lasting body.

Magasiner
Curl

Curl

Curl-defining and moisturizing system that enhances natural texture without frizz or crunch.

Magasiner
InnerJoi

InnerJoi

Clean beauty inspired collection with sustainably sourced, nature-derived ingredients for everyday care.

Magasiner
K-PAK Color Therapy

K-PAK Color Therapy

The intersection of repair and colour protection — K-PAK technology in a colour-safe formula.

Magasiner

Quels produits Joico sont faits pour vous?

Repair Treatments

K-PAK protein treatments and reconstructors for chemically damaged and over-processed hair.

Colour Care

Color Endure and K-PAK Color Therapy for protecting and extending colour between appointments.

Moisture

Moisture Recovery and hydrating products for severely dry and dehydrated hair types.

Styling

Gels, creams, and finishing products for texture, definition, and hold.

Volume

Body Luxe collection for fine hair needing lift, body, and lasting fullness.

Joico Color Balance Purple Conditioner — 250 ml purple conditioner tube, front label, plain white backgroundJoico - Color Balance Purple - Conditioner - by Joico |ProCare Outlet|
Joico

Joico - Color Balance Violet - Revitalisant

$19.82
$19.82

Joico - Color Balance Blue - Conditioner - 300ml - by Joico |ProCare Outlet|Joico - Color Balance Blue - Conditioner - by Joico |ProCare Outlet|
Joico

Joico - Color Balance Blue - Revitalisant

$19.82
$19.82

Guide expert

The Complete Joico Buying Guide: K-PAK, Color Endure, and Which Line Is Right for You

Besoin d’aide pour choisir? Notre guide détaillé présente l’assortiment actuel et vous aide à trouver le produit adapté à vos besoins.

Lire le guide

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Explorez les collections connexes et découvrez d’autres produits pour votre routine.

Damaged Hair

Damaged Hair

Split ends and breakage? Repair and rebuild strength.

Magasiner
Color-Treated Hair

Color-Treated Hair

Lock in vibrancy and make your colour last longer.

Magasiner
Blonde & Silver Hair

Blonde & Silver Hair

Neutralize brass and keep your blonde bright.

Magasiner
Dry Hair

Dry Hair

Thirsty strands? Quench dryness with deep hydration.

Magasiner

Foire aux questions

What is the Joico Quadramine Complex?
The Quadramine Complex is Joico's proprietary blend of four molecular-weight proteins and amino acids that penetrate the hair at different levels — from the surface to the inner cortex — to repair damage comprehensively.
Is K-PAK good for bleached hair?
Yes. K-PAK is specifically popular for bleached and highlighted hair because it rebuilds bonds broken during the lightening process. The Reconstructor treatment and Color Therapy line are particularly useful post-bleach.
How does Joico compare to Olaplex?
Both address bond repair but through different approaches. Olaplex uses its bis-aminopropyl diglycol dimaleate technology to reconnect disulphide bonds. Joico K-PAK uses proteins and amino acids to fill structural gaps. Many clients use both — Olaplex during colour services and K-PAK for ongoing strengthening.
Is Joico cruelty-free?
Yes. Joico products are not tested on animals. The brand has a stated commitment to cruelty-free formulation.
Which Joico product is best for everyday use?
InnerJoi is Joico's clean beauty everyday line with gentle, sustainably sourced ingredients for regular use. For damaged hair, the K-PAK Shampoo and Conditioner work well for daily maintenance.

Pourquoi acheter chez ProHair?

ProHair.ca is an authorized Joico retailer. We carry the complete Joico range — K-PAK, Color Endure, Moisture Recovery, and more — with free shipping over $120.
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