Eleven Australia is a professional haircare brand born in Melbourne, built on the conviction that haircare should be simple, effective, and cruelty-free. The brand's name comes from a straightforward philosophy: go to eleven — exceed expectations in everything. Since launching in 2011, Eleven has earned a loyal following among stylists and clients who want results-driven haircare without unnecessary complexity.

Eleven's hero product — the I Want Body Texture Spray — became a worldwide bestseller, and its comprehensive range of colour-safe shampoos, conditioners, and masks has earned widespread praise for its gentle, PETA-certified cruelty-free formulations. The brand's colour care line is a standout: sulphate-free, vegan, and formulated to extend colour vibrancy without compromising hair health.

At ProHair.ca, Eleven Australia is one of our most-recommended everyday professional brands. It punches above its price point with clean formulas and versatile products that work across hair types. It's especially popular with clients who want vegan, cruelty-free professional haircare.