Eleven Australia is a professional haircare brand born in Melbourne, built on the conviction that haircare should be simple, effective, and cruelty-free. The brand's name comes from a straightforward philosophy: go to eleven — exceed expectations in everything. Since launching in 2011, Eleven has earned a loyal following among stylists and clients who want results-driven haircare without unnecessary complexity.
Eleven's hero product — the I Want Body Texture Spray — became a worldwide bestseller, and its comprehensive range of colour-safe shampoos, conditioners, and masks has earned widespread praise for its gentle, PETA-certified cruelty-free formulations. The brand's colour care line is a standout: sulphate-free, vegan, and formulated to extend colour vibrancy without compromising hair health.
At ProHair.ca, Eleven Australia is one of our most-recommended everyday professional brands. It punches above its price point with clean formulas and versatile products that work across hair types. It's especially popular with clients who want vegan, cruelty-free professional haircare.
Eleven Australia Lines We Carry
Here's a breakdown of every Eleven Australia line available at ProHair.ca and what it's best for:
I Want Body
Texture spray and styling range for building volume and texture in fine or limp hair. The Texture Spray is a cult bestseller.
Colour Protect
Sulphate-free colour care system with antioxidants to prevent fade and maintain vibrancy in colour-treated hair.
Hydrate My Hair
Moisture-infused daily care for dry and normal hair. Lightweight hydration with a fresh, clean scent.
Smooth & Shine
Frizz-taming and shine-enhancing collection for sleek, polished results in all climates.
Curl'd
Curl-defining and moisturizing range for wavy through curly textures. Sulphate-free and lightweight.
Scalp Treatments
Targeted scalp treatments for dryness, dandruff, and sensitivity compatible with the rest of the Eleven system.
Who Is Eleven Australia For?
- Colour-treated hair -> Colour Protect range (sulphate-free, fade prevention)
- Fine or flat hair -> I Want Body (texture and volume)
- Dry or damaged hair -> Smooth & Shine (frizz control + moisture)
- Everyday care -> Hydrate My Hair (all-in-one moisture)
- Curly or wavy hair -> Curl'd (definition + moisture)
Best Eleven Australia Products to Explore
Colour Care
Sulphate-free shampoos, conditioners, and masks for extending colour and protecting against fade.
Volume & Texture
I Want Body and styling products for adding lift, texture, and movement to fine or flat hair.
Hydration
Everyday moisture system for normal, dry, or fine hair types needing lightweight hydration.
Frizz Control
Smooth & Shine collection for managing frizz and adding gloss in humid or challenging conditions.
Curl Care
Curl'd range for defining and moisturizing wavy and curly textures.
Frequently Asked Questions
Is Eleven Australia fully cruelty-free?
Yes. Eleven Australia is PETA-certified cruelty-free and does not test on animals at any stage of production. Many of the brand's products are also vegan-certified.
What is Eleven Australia's most popular product?
The I Want Body Texture Spray is the brand's most iconic product — a lightweight spray that adds instant texture, volume, and bounce without heaviness.
Is Eleven Australia good for everyday use?
Yes. The Hydrate My Hair and Colour Protect ranges are designed for daily use and are gentle enough for regular washing without stripping.
Where is Eleven Australia made?
Eleven Australia products are developed in Melbourne, Australia, and manufactured to professional salon standards.
How does Eleven compare to other professional brands like Pureology?
Both are colour-safe and professional-grade. Pureology is more concentrated (sulphate-free by design) with a focus on colour fading. Eleven Australia is lighter, has broader styling options, and is PETA-certified vegan and cruelty-free.
Shop Eleven Australia at ProHair.ca
ProHair.ca is an authorized Canadian retailer of Eleven Australia professional products. Browse the full collection with free shipping on orders over $99.99.