Fine, curly, coily, colour-treated, bleached, grey or coarse — Matrix formulates differently for each. Here is which line belongs to which head of hair.
Fine and limp hair
The hardest thing about fine hair is that it needs conditioning and cannot carry it. Anything rich flattens it by lunchtime.
Line: High Amplify. Full Boost Technology uses protein and panthenol to reinforce the strand from inside rather than coating it. Start with the High Amplify Duo — the 35% volume figure is a system result, not a shampoo result — then add Wonder Boost at the root and Foam Volumizer through the mid-lengths.
Avoid: Food For Soft and the Rich Mask. Correct products, wrong hair.
Curly and coily hair
Line: A Curl Can Dream. Manuka honey extract runs through the whole line, and every step is built around not disturbing the curl pattern.
- A Curl Can Dream Shampoo — deep cleanse that does not strip the pattern
- Rich Mask — where curls get their moisture back
- Light Hold Gel — definition with no crunch and no flakes
- Lightweight Oil — the finisher that turns clumps into curls
If the scalp is sore after braids or a tight protective style, Instacure Tension Reliever is the leave-in serum for exactly that.
In the chair: textured hair gets its own colour chemistry too — the Coil Color Oil-Cream Developer and the two-step Curl Lights lightening system.
Colour-treated hair
Line: Color Obsessed for retention — antioxidant protection rated to 32 washes across the shampoo and conditioner. Line: Glow Mania when the complaint is dullness rather than fade — glycolic acid laminates the fibre for up to eight weeks of gloss, and the Complete System is the full three-step version.
Vivid and fashion colour behaves differently again: the pigment sits on the outside of the fibre, so sulfates strip it. Keep Me Vivid Duo plus the Color Lamination Spray.
Bleached hair
Bleached is not the same as colour-treated. The bond structure has been broken, and wet bleached hair is the most fragile it ever gets.
Line: Unbreak My Blonde. Citric acid through all three steps — shampoo, conditioner and the Reviving Leave-In Treatment that keeps working after the shower. Layer So Silver over it once a week for tone.
Grey, silver and white hair
Grey hair is coarser, more resistant and shows warmth badly. On the retail side that means So Silver Purple Shampoo and the Triple Power Toning Mask, which you control by leave-on time.
In the chair it means the 500-series: SoColor Extra Coverage for 100% grey coverage, SoColor Dream Age for mature fibre that has changed in more ways than colour, and Super Sync when the client wants coverage without a permanent commitment.
Coarse and resistant hair
Matrix's in-salon smoothing range is chosen by hair strength, not by preference:
- Opti.Smooth Resistant — coarse and resistant hair
- Opti.Smooth Normal — hair that has not been chemically treated
- Opti.Smooth Sensitized — hair that has already been through something
Prep uneven porosity first with Pro Solutionist Instacure Porosity Filling Treatment, otherwise porous ends grab and the result reads patchy.
Dry, brittle hair of any texture
Food For Soft Duo, then the Rich Hydrating Treatment Mask weekly and the Oil Serum daily. The 7x-more-moisture-for-72-hours figure comes from using the system, not one bottle of it.
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