Redken has been New York's answer to salon science since 1960. Built on the principle that healthy hair starts with protein and pH balance, Redken's formulas have always been rooted in what they call the "science of beautiful hair." The brand's professional colorists swear by IGORA — wait, that's Schwarzkopf — Redken is known for its Color Extend range, and more recently, its Acidic Bonding Concentrate line that brought professional-grade bond repair to drugstore and salon shelves simultaneously.

Redken's portfolio is organized around specific hair needs: All Soft for dry and brittle hair, Extreme for damaged hair, Color Extend Magnetics for anti-fade color care, Acidic Bonding Concentrate for bond-compromised hair, and Blondage for blonde toning. This clear, science-driven organization makes recommending Redken simple — diagnose the problem, match to the line.

At ProHair.ca, we carry the complete Redken professional lineup including every care system, color tools, and the Brews men's line. Whether your clients need intensive damage repair or color maintenance, Redken has the research-backed formula.