L'Oréal Professionnel

L'Oréal Professionnel

132 products

The world's leading professional haircare brand — innovation, colour, and care since 1909.

L'Oréal Professionnel is the professional arm of L'Oréal Group — the world's largest beauty company — and one of the most iconic professional haircare brands in history. Founded in France in 1909, L'Oréal Professionnel has been at the forefront of professional colour and haircare innovation for over a century, developing many of the technologies that the entire industry relies on today.

The brand's professional product portfolio spans colour systems (Majirel, INOA, Dia Light), care collections (Serie Expert, Metal Detox), and treatment services. The Serie Expert line covers virtually every hair concern from moisture and repair to curl care and scalp health — each with its dual-action Pro-Keratin + Incell technology.

At ProHair.ca, L'Oréal Professionnel Serie Expert represents one of the most accessible yet genuinely professional care ranges we carry. It's a brand trusted by thousands of Canadian salons and delivers consistent, reliable results for every hair type.
100+ Years of Innovation
Pro-Keratin + Incell
Serie Expert System
Authorized Canadian Retailer
Shop All L'Oréal Professionnel The Complete L'Oréal Professionnel Guide: Serie Expert and Which Line Is Right for You

Shop L'Oréal Professionnel by Range

Absolut Repair

Absolut Repair

Flagship damage repair line with Lipidium complex and protein-rich formulas for severely damaged hair.

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Vitamino Color

Vitamino Color

Colour protection range with resveratrol and UV filters to preserve vibrant colour for longer.

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Liss Unlimited

Liss Unlimited

Humidity-fighting smoothing collection for frizzy or coarse hair with a sleek, polished finish.

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Metal Detox

Metal Detox

Innovative metal detox treatment for hair contaminated with metallic minerals from water or colour — prevents breakage.

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Scalp Advanced

Scalp Advanced

Professional scalp health range targeting dryness, oiliness, sensitivity, and dandruff.

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Curl Expression

Curl Expression

Curl care collection for wavy to very curly hair with intense moisture and definition.

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Serie Expert Volumetry

Serie Expert Volumetry

Lightweight volumizing system for fine hair with silicon-free formulas.

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132 produits

L'Oreal Professionnel Serie Expert Scalp Advanced Anti-Dandruff Shampoo 500ml - Effective Dandruff Control | L’Oréal Professionnel | ProHair.caL'Oreal Professionnel Serie Expert Scalp Advanced
L'Oréal Professionnel

L'Oréal Professionnel Scalp Advanced Serie Expert Anti Dandruff Shampoo Effective...

$30.00
$30.00
Inforcer Strengthening Duo – Shampoo 300ml + Conditioner 200ml | L’Oréal Professionnel | ProHair.caInforcer Strengthening Duo – Shampoo 300ml + Conditioner 200ml | L’Oréal Professionnel | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Inforcer Strengthening Duo Shampoo + Conditioner

$47.99
$47.99
Blondifier Gloss Duo – Shampoo 300ml + Conditioner 200ml | L’Oréal Professionnel | ProHair.caBlondifier Gloss Duo – Shampoo 300ml + Conditioner 200ml | L’Oréal Professionnel | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Blondifier Gloss Duo Shampoo + Conditioner

$44.00
$44.00
L'Oréal. Tecni.Art Volume Vaporisateur Texturisant Next Day - 193 g | L'Oréal | ProHair.caL'Oréal. Tecni.Art Volume Vaporisateur Texturisant Next Day - 193 g | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Tecni.ART . Volume Vaporisateur Texturisant Next Day

$33.99
$0.00
$33.99
L'Oréal. Tecni.Art Volume Poudre Volumisante Dust - 7 g | L'Oréal | ProHair.caL'Oréal. Tecni.Art Volume Poudre Volumisante Dust - 7 g | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Tecni.ART . Volume Poudre Volumisante Dust

$28.99
$0.00
$28.99
L'Oréal. Tecni.Art Flex Spray Thermo-Modelage Pli - 190 ml | L'Oréal | ProHair.caL'Oréal. Tecni.Art Flex Spray Thermo-Modelage Pli - 190 ml | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Tecni.ART . Flex Spray Thermo Modelage Pli

$28.99
$0.00
$28.99
L'Oréal. Tecni.Art Flex Pâte Sculptante Web - 150 ml | L'Oréal | ProHair.caL'Oréal. Tecni.Art Flex Pâte Sculptante Web - 150 ml | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Tecni.ART . Flex P√¢te Sculptante Web

$33.99
$0.00
$33.99
L'Oréal. Tecni.Art Flex Pâte Mate Depolish - 100 ml | L'Oréal | ProHair.caL'Oréal. Tecni.Art Flex Pâte Mate Depolish - 100 ml | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Tecni.ART . Flex P√¢te Mate Depolish

$28.99
$0.00
$28.99
L'Oréal. Tecni.Art Flex Crème pour les Boucles Curl Bounce - 200 ml | L'Oréal | ProHair.caL'Oréal. Tecni.Art Flex Crème pour les Boucles Curl Bounce - 200 ml | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Tecni.ART . Flex Cr√®me Pour Les Boucles Curl Bounce

$33.99
$0.00
$33.99
L'Oréal. Tecni.Art Flex Crème Blowdry Fluidifier - 150 ml | L'Oréal | ProHair.caL'Oréal. Tecni.Art Flex Crème Blowdry Fluidifier - 150 ml | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Tecni.ART . Flex Cr√®me Blowdry Fluidifier

$27.99
$0.00
$27.99
L'Oréal. Tecni.Art Fix Pâte Force 7 - 75 ml | L'Oréal | ProHair.caL'Oréal. Tecni.Art Fix Pâte Force 7 - 75 ml | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Tecni.ART . Fix P√¢te Force 7 – Professional Styling Performance

$25.99
$0.00
$25.99
L'Oréal. Tecni.Art Fix Laque Tenue Moyenne Infinium 3 - 289 g | L'Oréal | ProHair.caL'Oréal. Tecni.Art Fix Laque Tenue Moyenne Infinium 3 - 289 g | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Tecni.ART . Fix Laque Tenue Moyenne Infinium 3

$33.99
$0.00
$33.99
L'Oréal. Tecni.Art Fix Laque Tenue Forte Infinium 4 - 289 g | L'Oréal | ProHair.caL'Oréal. Tecni.Art Fix Laque Tenue Forte Infinium 4 - 289 g | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Tecni.ART . Fix Laque Tenue Forte Infinium 4

$33.99
$0.00
$33.99
L'Oréal. Tecni.Art Fix Laque Tenue Extra-Forte Fix Extreme - 289 g | L'Oréal | ProHair.caL'Oréal. Tecni.Art Fix Laque Tenue Extra-Forte Fix Extreme - 289 g | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Tecni.ART . Fix Laque Tenue Extra Forte Fix Extreme

$33.99
$0.00
$33.99
L’Oréal Professionnel Série Expert Curl Expression – Intensive Moisturizing Leave-In Cream | L'Or√©al | ProHair.caL’Oréal Professionnel Série Expert Curl Expression – Intensive Moisturizing Leave-In Cream | L'Or√©al | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Curl Expression Série Expert Intensive Moisturizing Leave in Cream

$34.00
$0.00
$34.00
L'Oréal. Retouche Racines Hair Touch Up Marron Chaud - 57 g | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Retouche Racines . Hair Touch Up Marron Chaud

$24.99
$0.00
$24.99
L'Oréal. Retouche Racines Hair Touch Up Brun Foncé/Noir - 57 g | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Retouche Racines . Hair Touch Up Brun Fonc√© Noir

$24.99
$0.00
$24.99
L'Oréal. Retouche Racines Hair Touch Up Brun Clair - 57 g | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Retouche Racines . Hair Touch Up Brun Clair – Instant Root Cover-Up

$24.99
$0.00
$24.99
L'Oréal. Retouche Racines Hair Touch Up Brun - 57 g | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Retouche Racines . Hair Touch Up Brun – Instant Root Cover-Up

$24.99
$0.00
$24.99
L'Oréal. Retouche Racines Hair Touch Up Blond/Blond Foncé - 57 g | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Retouche Racines . Hair Touch Up Blond Blond Fonc√©

$24.99
$0.00
$24.99
L'Oréal. Retouche Racines Hair Touch Up Acajou - 57 g | L'Oréal | ProHair.caL'Oréal. Retouche Racines Hair Touch Up Acajou -
L'Oréal Professionnel

L'Oréal Professionnel Retouche Racines . Hair Touch Up Acajou – Instant Root Cover-Up

$24.99
$0.00
$24.99
L'Oréal. Fer à Vapeur Steampod 4.0 | L'Oréal | ProHair.caL'Oréal. Fer à Vapeur Steampod 4.0 | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Steampod . Fer √† Vapeur 4.0 – Smoothing Care for Steampod Styling

$450.00
$0.00
$450.00
L'Oréal. Ensemble Steampod 4.0, Sérum et Tech Bag | L'Oréal | ProHair.caL'Oréal. Ensemble Steampod 4.0, Sérum et Tech Bag | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Steampod . Ensemble 4.0 S√©rum Et Tech Bag

$450.00
$0.00
$450.00
L'Oréal. Ensemble Steampod 4.0 & Sérum | L'Oréal | ProHair.caL'Oréal. Ensemble Steampod 4.0 & Sérum | L'Oréal | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Steampod . Ensemble 4.0 & S√©rum

$450.00
$0.00
$450.00

Which L'Oréal Professionnel Products Are Right for You?

Repair

Absolut Repair and Metal Detox for damaged, bleached, and metal-contaminated hair.

Colour Care

Vitamino Color range for protecting and maintaining colour between appointments.

Smooth & Anti-Frizz

Liss Unlimited for humidity-resistant, sleek, polished results on frizzy hair.

Scalp Care

Scalp Advanced for a healthy scalp foundation across all scalp types.

Volume

Volumetry for fine hair needing lift and lasting body.

Expert Guide

The Complete L'Oréal Professionnel Guide: Serie Expert and Which Line Is Right for You

Not sure which line is right for you? Our in-depth guide breaks down every product, compares lines side by side, and helps you find the perfect match for your hair type.

Read the Guide

Frequently Asked Questions

What is Pro-Keratin + Incell technology?
Pro-Keratin + Incell is L'Oréal Professionnel's dual-action technology: Pro-Keratin reinforces the outer cuticle layer while Incell strengthens the inner cortex. Together, they build hair health from inside out.
What is Metal Detox and who needs it?
Metal Detox was developed after L'Oréal research found that metal deposits (copper, iron) in hair from water and colour build up over time, causing unexpected damage during subsequent colour or bleach. Metal Detox removes these metals before colour services to prevent breakage.
Is L'Oréal Professionnel better than Matrix?
Both are excellent brands owned by L'Oréal Group. L'Oréal Professionnel is the premium professional tier, positioned higher than Matrix. L'Oréal Pro has more technical colour systems and premium care lines. Matrix is the accessible professional tier with a broad range. Both are excellent — choice often depends on budget and desired outcome.
Which Serie Expert line is best for everyday colour care?
Vitamino Color is ideal for everyday colour care — it protects vibrancy and provides UV defense. For very dry colour-treated hair, Absolut Repair is the stronger repair option.

Why Buy From ProHair?

ProHair.ca is an authorized Canadian L'Oréal Professionnel retailer. We carry the complete Serie Expert collection with free shipping over $99.99.
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