Alterna Haircare occupies the pinnacle of luxury professional haircare, built on the transformative power of caviar extract and a commitment to clean, clinically proven formulations. Founded in 1997, Alterna pioneered the use of caviar extract in haircare — harnessing the same age-defying proteins and omega fatty acids prized in luxury skincare — to deliver anti-aging benefits that strengthen, nourish, and restore hair at a structural level.
The flagship Caviar Anti-Aging collection spans targeted lines for every concern: intense moisture replenishment, structural repair, smoothing, complete correction, and colour protection. Beyond Caviar, Alterna's bamboo range offers sustainable, strengthening care, while My Hair My Canvas serves creatively-minded clients seeking colour-safe, artistically inspired haircare.
Alterna's clean beauty credentials are uncompromising — formulas are free from parabens, sulfates, harsh salts, phthalates, and harsh dyes. The brand's commitment to silk proteins, omega-3 fatty acids, and plant-based actives alongside caviar extract ensures every product delivers measurable, visible results worthy of a luxury positioning.
Alterna Lines We Carry
Here's a breakdown of every Alterna line available at ProHair.ca and what it's best for:
Caviar Replenishing Moisture
Omega-3 fatty acids and caviar extract delivering profound hydration for dry, thirsty hair.
Caviar Repair
Ceramide and keratin complex repairing bond damage and preventing breakage.
Caviar Smoothing
Anti-humidity, thermal-protective formula eliminating frizz and delivering sleek perfection.
Caviar Color Holding
UV-protective antioxidant system preserving colour vibrancy and depth.
Caviar Complete Correction
7-in-1 treatment addressing moisture, strength, smoothness, shine, and colour simultaneously.
My Hair My Canvas
Colour-safe creative haircare for vivid, artistic colour with clean, nourishing formulas.
Who Is Alterna For?
- Dry, moisture-starved hair → Caviar Replenishing Moisture (caviar extract, omega-3s)
- Damaged, breakage-prone hair → Caviar Repair (ceramides, keratin)
- Frizzy, unruly hair → Caviar Smoothing (thermal protection, anti-humidity)
- Colour-treated hair → Caviar Color Holding (UV protection, antioxidants)
- All-in-one correction → Caviar Complete Correction (7-in-1 treatment)
- Creative colour care → My Hair My Canvas (colour-safe vivids)
Best Alterna Products to Explore
Anti-Aging Treatments
Caviar and omega fatty acid complex reversing the signs of hair aging.
Moisture & Hydration
Deep hydration restoring softness, elasticity, and luminous shine.
Structural Repair
Ceramide and keratin formulas rebuilding bond integrity and preventing breakage.
Smoothing & Frizz Control
Humidity-blocking, thermal-protective formulas for sleek, controlled results.
Colour Protection
UV filters and antioxidants preserving colour investment between salon visits.
Frequently Asked Questions
What makes caviar extract beneficial for hair?
Caviar extract is rich in omega-3 and omega-6 fatty acids, proteins, and vitamins that mirror the natural lipids found in healthy hair. These compounds penetrate the hair shaft to restore moisture, strengthen the cortex, and deliver a luminous, strengthened result similar to what caviar extract does for luxury skincare.
Is Alterna worth the luxury price point?
Alterna is positioned as a professional luxury brand, and the investment reflects the quality of ingredients — genuine caviar extract, silk proteins, and clean formulas free from over 5,000 questionable ingredients. For clients with compromised, colour-treated, or high-maintenance hair, the results justify the price.
Which Alterna line is best for severely damaged hair?
Caviar Repair is the targeted choice for severe damage, featuring ceramides and keratin to rebuild structural integrity. For comprehensive multi-concern correction, the Caviar Complete Correction 7-in-1 treatment addresses damage alongside moisture, smoothness, and colour protection simultaneously.
Can I use Alterna on colour-treated hair?
Yes — all Alterna formulas are colour-safe. The Caviar Color Holding line is specifically designed for colour-treated hair, with UV filters and antioxidants preventing fade and preserving depth and vibrancy.
How does Alterna differ from other luxury haircare brands?
Alterna pioneered the use of caviar extract in professional haircare in 1997 — well before competitors adopted luxury ingredients. The brand also adheres to one of the most rigorous clean beauty standards in the professional category, excluding over 5,000 potentially harmful ingredients.
Shop Alterna at ProHair.ca
ProHair.ca is an authorized Canadian retailer of Alterna professional products. Browse the full collection with free shipping on orders over $99.99.