DevaCurl

28 products

The original curly hair method — sulphate-free systems that celebrate every curl type.

DevaCurl pioneered the No-Poo movement and the Curly Girl Method, building a brand that has genuinely changed how the world cares for curly and wavy hair. Founded on the philosophy that curly hair has unique needs — and that stripping sulphates and heat-drying are its biggest enemies — DevaCurl created an entire ecosystem of products designed specifically for curl definition, hydration, and frizz control.

From the iconic No-Poo cleanser that cleanses without sulphates to the SuperCream Coconut Curl Styler that defines and softens, every DevaCurl product is tested on real curls. The brand's Type 2 through Type 4 range ensures there's targeted care for every curl pattern, from loose waves to tight coils.

At ProHair.ca, DevaCurl is our first recommendation for clients with naturally curly, wavy, or coily hair who have struggled with traditional haircare. The system requires a learning curve but delivers transformative results for those who stick with it.
No-Poo System
No Harsh Sulfates
Cruelty-Free
Curl Specialist Brand

Which DevaCurl Products Are Right for You?

Cleansers (No-Poo)

Sulphate-free and low-poo cleansers that clean curly hair without stripping natural moisture and oils.

Conditioners

Rich, moisturizing conditioners for detangling, defining, and hydrating every curl pattern.

Styling Products

Gels, creams, foams, and sprays for defining, holding, and finishing curly and wavy styles.

Treatments & Masks

Deep conditioning treatments and moisture masks for intense hydration and curl restoration.

Scalp Care

Scalp treatments compatible with the No-Poo method for healthy scalp support under curly hair.

Expert Guide

The Complete DevaCurl Guide: No-Poo, Curl Types, and Which Products to Use

Not sure which line is right for you? Our in-depth guide breaks down every product, compares lines side by side, and helps you find the perfect match for your hair type.

Frequently Asked Questions

What is the Curly Girl Method and does DevaCurl follow it?
The Curly Girl Method (popularized by Lorraine Massey) avoids sulphates, silicones, and heat styling. DevaCurl pioneered this philosophy with their No-Poo system and was one of the original brands aligned with the method.
Do I need to use the whole DevaCurl system?
For best results, yes. The products are formulated to work together — each step building on the last. However, individual products like the One Condition or SuperCream can work alongside other curl-friendly brands.
Which DevaCurl products are best for wavy hair?
Low-Poo Delight (gentle sulphate-free wash) + Wave Maker styling cream + Light Defining Gel are ideal for Type 2 wavy hair that needs soft definition without heaviness.
Is DevaCurl still a good brand after the 2020 controversy?
DevaCurl reformulated its products in 2020 after customer concerns. The current formula range has been positively received and continues to be a trusted choice in the curly hair community.
Can I use DevaCurl on straight hair?
DevaCurl is specifically designed for curly and wavy hair textures. The products can be used on straight hair but are most effective on those with natural curl patterns.

Why Buy From ProHair?

ProHair.ca is an authorized Canadian DevaCurl retailer, stocking the full No-Poo system, conditioners, and styling products with free shipping on orders over $99.99.