Amika was born in Brooklyn with a mission to make professional haircare joyful, effective, and genuinely inclusive. The brand's hero ingredient — sea buckthorn berry, native to the Himalayas — delivers an extraordinary cocktail of vitamins, antioxidants, and fatty acids that benefits every hair type, from fine and straight to thick and coily. Combined with clinically proven actives, sea buckthorn makes Amika products both clean and genuinely high-performing.

What makes Amika exceptional is breadth without compromise. The brand doesn't specialize in one concern — it excels across all of them. Hydro Rush delivers intense, immediate moisture. Bond Repair rebuilds structural damage. Bust Your Brass neutralizes brassiness. Reset purifies the scalp. Each line is purpose-built with targeted actives layered on top of the sea buckthorn base, ensuring every product solves a specific problem while still benefiting overall hair health.

Amika is 100% vegan, PETA-certified cruelty-free, and formulated without sulfates, parabens, phthalates, gluten, and artificial dyes. The vibrant, playful packaging is recyclable, reflecting the brand's commitment to sustainability. At ProHair.ca we carry the full Amika collection — one of the most popular professional brands with our customers.