Joico Age Defy Permanent Hair Color – Rejuvenating Color with YouthLock Technology

Joico Age Defy Permanent Hair Color is a professional anti-aging color system formulated to deliver 100% gray coverage, rich saturation, and a visibly more youthful, resilient hair appearance. Powered by Joico’s advanced Age Defy Technology, featuring a blend of Bio-Advanced Peptides, Conditioning Agents, and Softening Oils, this system is designed to help restore softness, shine, and manageability to mature or coarse hair textures. Age Defy ensures intense pigment deposit, long-lasting vibrancy, and smoother, more luminous results. Ideal for clients who want full gray fusion with a rejuvenated feel and multi-dimensional, natural tone.

How to Use the Product
Mix with the recommended Joico developer based on desired lift or deposit. Apply to dry hair, process according to manufacturer timing, then rinse and shampoo.

Key Features of the Product
Powered by Age Defy Technology for rejuvenated hair appearance
Provides 100% gray coverage with rich, even saturation
Helps improve softness, shine, and manageability
Delivers long-lasting, vibrant permanent color
Ideal for resistant or aging hair textures
Creates youthful, multi-dimensional tone depth

Who Should Use This Product & Hair Concerns It Can Address
Perfect for clients seeking full gray coverage, improved softness, and youthful shine. Ideal for mature, coarse, resistant, or dull hair needing renewed vitality and lasting color.

Why Should You Use This Product & Benefits
Joico Age Defy delivers reliable, high-coverage permanent color while helping hair appear younger, smoother, and more vibrant, offering both cosmetic rejuvenation and rich color performance in one service.