Wella Professionals is arguably the most trusted name in professional hair color worldwide, with a history stretching back to 1880 in Kotbus, Germany. From a single hair care product developed by Franz Stroher, Wella has grown into a global professional brand whose Koleston Perfect permanent color and Blondor lightening systems are found in virtually every serious colorist's toolkit.
The brand's portfolio is organized around professional needs: Koleston Perfect for permanent color with the exclusive ME+ molecule that provides superior grey coverage and reduces the risk of allergic reactions; Blondor for professional lightening with the fastest, most even lift in the industry; ColorMotion+ for color-treated hair maintenance; SP (System Professional) for biomimetic hair and scalp care; Fusion for intensive repair; Oil Reflections for shine; and EIMI for professional styling across every category.
At ProHair.ca, we carry the complete Wella Professionals range because no professional hair collection is complete without it. From IGORA and Koleston in the colorist's toolkit to Invigo care and EIMI styling on the retail shelf, Wella is the professional standard that both stylists and color-savvy clients recognize by name.
Wella Lines We Carry
Here's a breakdown of every Wella line available at ProHair.ca and what it's best for:
Koleston Perfect
The professional gold standard for permanent color — ME+ molecule technology, 130+ shades, flawless grey coverage.
Blondor
Professional lightening system with Multi Blonde powder, Freelights for balayage, and Ultra Cool toners.
ColorMotion+
Color-treated hair care system — sulfate-free shampoo, conditioner, and mask for protecting and extending color.
EIMI Styling
Complete professional styling range — volume mousses, dry shampoos, hairsprays, texture sprays, and finishing serums.
Fusion Repair
Intensive amino acid repair system for damaged, over-processed hair — rebuilds strength and elasticity.
Oil Reflections
Camellia oil-powered shine treatment — luminous finishing serum and shampoo for extraordinary glossy results.
Who Is Wella For?
- Professional permanent color -> Koleston Perfect (ME+ molecule, full grey coverage, 130+ shades)
- Blonde lightening and lift -> Blondor Multi Blonde Powder (up to 7 levels) or Blondor Freelights
- Color-treated hair care -> ColorMotion+ (sulfate-free, anti-fade, color-locking)
- Damaged or bond-compromised hair -> Fusion (amino acid repair) or Wellaplex bond treatment
- Luxury shine and conditioning -> Oil Reflections (lightweight Camellia oil oil)
- Professional styling -> EIMI (mousse, spray, dry shampoo, serum — full styling range)
Best Wella Products to Explore
Permanent Color
Koleston Perfect — the professional colorist's most trusted choice for consistent, vibrant, long-lasting permanent color.
Lightening & Blonde
Blondor Multi Blonde, Freelights, and Color Touch Sunlights for controlled professional lightening and blonde services.
Color-Treated Care
ColorMotion+ anti-fade system for maintaining color vibrancy, softness, and health between salon appointments.
Repair & Reconstruction
Fusion amino acid repair and Wellaplex bond strengthening for restoring strength to bleached and damaged hair.
Shine & Conditioning
Oil Reflections camellia oil serum and SP (System Professional) biomimetic care for luxury conditioning results.
Professional Styling
EIMI complete styling range — every product needed for professional blowouts, volume, texture, and finishing.
Frequently Asked Questions
What is the ME+ molecule in Koleston Perfect?
The ME+ molecule is Wella's patented innovation — a modified color molecule that stays larger inside the hair shaft rather than escaping to the scalp. This significantly reduces the risk of developing a new color allergy and delivers more vibrant, lasting color inside the hair rather than on the scalp surface.
What is the difference between Blondor Multi Blonde and Blondor Freelights?
Multi Blonde is a traditional powder bleach designed for foil highlighting and on-scalp lightening — consistent, fast lift for standard blonde services. Blondor Freelights is formulated specifically for open-air techniques like balayage and hand-painting — it stays moist during the open-air processing time, allowing the color to develop without drying out.
Is ColorMotion+ good for color-treated hair?
ColorMotion+ is specifically designed for color-treated hair. It's sulfate-free, uses Color Preserve Complex technology to lock color in, and the Complete Mask is one of the best-selling professional color care treatments on the market. Many colorists recommend it specifically after Koleston Perfect services.
What is Wellaplex?
Wellaplex is Wella's in-salon bond multiplier — added to color or bleach to strengthen bonds during the service and significantly improve the condition of the result. It's comparable to Olaplex No. 1 and 2. Three steps: No. 1 (added to color/bleach), No. 2 (applied after rinsing color/bleach), No. 3 (at-home maintenance treatment).
Is Wella available in Canada?
Yes — ProHair.ca is an authorized Canadian Wella Professionals distributor carrying the complete range: Koleston Perfect, Blondor, ColorMotion+, Fusion, Oil Reflections, EIMI, SP, and Wellaplex.
How does Wella compare to Schwarzkopf Professional for color?
Both are German professional color powerhouses with over 100 years of history. Wella Koleston Perfect is known for its vibrant, true-to-tone results and the ME+ allergy-reducing molecule. Schwarzkopf IGORA Royal is known for its precision, NG Grey technology, and strong grey coverage. Both are excellent — the choice often comes down to stylist training and preference.
What is the EIMI line?
EIMI is Wella's professional styling range — a comprehensive collection of mousses, sprays, creams, pastes, and serums for every styling need. Bestsellers include Boost Bounce mousse for curls, Sugar Lift for texture, Dry Me dry shampoo, and Luxe Oil for finishing shine. The range covers volume, smoothing, hold, texture, and protection.
Shop Wella at ProHair.ca
ProHair.ca is an authorized Canadian retailer of Wella professional products. Browse the full collection with free shipping on orders over $99.99.