STMNT Grooming Goods was built differently. Instead of a marketing department deciding what men's hair products should be, the brand took a genuinely collaborative approach and co-created its range with internationally recognized barbers — session barber and creative director Julius Cvesar, award-winning barber and educator Staygold, and the travelling Nomad Barber. Each contributed a collection built around how they actually work behind the chair: "shine, matte and everything in-between" from Cvesar, "powders, fibers and transforming textures" from Staygold, and classic sprays, pomade and clay "upgraded for today's grooming needs" from the Nomad Barber. The brand calls itself a brand with purpose — its STMNT X ANDYSMANCLUB collaboration supports men's mental wellbeing — and invites everyone to #MAKEYOURSTMNT.
But a lineup of eleven stylers and care products raises the obvious question: pomade, clay, paste or powder — which one is yours? This guide walks the full STMNT range at ProHair.ca, product by product, so you buy right the first time.
The STMNT Difference
- Co-created with barbers. Every styler comes from a working barber's collection, tuned for real cuts and real mornings — in the salon, the barbershop or at home.
- Activated charcoal formulas. The care line pairs activated charcoal with menthol for a deep cleanse and a cooling, fresh feeling; most stylers carry the charcoal formula too.
- Clean formulation choices. The care products are free of sulfated surfactants and silicone oils, and every STMNT product we carry is a vegan formula.
- One signature scent. Fresh citrus and lavender rounded off with tonka bean — the same premium grooming scent across the range, so your shampoo and your pomade don't argue.
Who STMNT Is For
- You want barbershop-grade styling at a fair price — every styler is $14.99–$17.99
- You care about vegan formulas and care products without sulfated surfactants or silicone oils
- You want the full finish spectrum — high shine, satin, matte — from one matched brand
- Your hair is fine or flat and you want instant powder volume
- You have curls or waves and want definition without crunch
- You keep a beard and want it soft, calm and clean with two products, not five
Who Might Want to Look Elsewhere
Honesty first. STMNT is a fragrance-forward brand — the citrus–lavender–tonka scent is a feature, and there is no unscented option. The care line is deliberately simple: a shampoo, a conditioner, an all-in-one cleanser and a beard oil — if you need targeted treatment care (dandruff, thinning, colour care), a specialist range will serve you better. And while the Gel gives a firm hold and the Dry Clay and Matte Paste are genuinely strong, spike-it-to-the-ceiling maximum-hold products aren't what this brand does — it's built for modern, natural-looking finishes.
The Range, Product by Product
Pomades
Classic Pomade, 100ml ($17.99). Medium hold, high-shine finish for sleek, classic looks — slick backs, side parts, pompadours. Water-soluble, so it washes out easily with no greasy residue. Best for: polished, high-shine classics.
Fiber Pomade, 100ml ($17.99). Medium hold with a natural satin finish. Flexible, pliable texture you can sculpt and rework without stiffness. Best for: defined but natural-looking texture.
Clay & Pastes
Dry Clay, 100ml ($17.99). Strong hold, dry matte finish for textured, undone looks. Reworkable — it doesn't harden. Best for: textured crops and messy, matte styles.
Matte Paste, 100ml ($17.99). Strong hold with a residue-free matte finish; creamy and easy to distribute and rework. Best for: natural-looking hold all day.
Shine Paste, 100ml ($17.99). Medium hold, high-shine, smooth and non-greasy. Best for: polished, refined looks with workable hold.
Powders
Spray Powder, 4g ($14.99). Volumizing powder in a spray — instant root volume, dry texture and grip, and it absorbs excess oil. Best for: fine or flat hair, and second-day styling.
Wax Powder, 15g ($14.99). Powder that transforms to a wax-like grip as you work it in — matte finish, flexible hold, pocket-sized. Best for: quick matte texture on the go.
Sprays, Gel & Curls
Grooming Spray, 200ml ($14.99). All-purpose pre-styling mist: moisture, shine, manageability and heat protection up to 230°C. Best for: prepping before blow-dry or hot tools.
Definition Spray, 200ml ($14.99). Texturizing spray for definition and natural movement — light, flexible hold, matte finish, no stiffness. Best for: effortless volume and texture.
Gel, 150ml ($14.99). Firm hold and shine for sharp, structured, slick styles — clean, non-flaking formula. Best for: defined wet looks that last.
Curl Cream, 150ml ($14.99). Lightweight cream that defines curls, coils and waves with flexible hold, frizz control and added moisture — no crunch. Best for: curly and wavy hair.
Care
Shampoo, 300ml ($21.99). Daily shampoo for all hair types with activated charcoal and menthol — cleanses thoroughly with a cooling, refreshing feel. Free of sulfated surfactants and silicone oils. Also in a 750ml value size ($24.99). Best for: everyday hair and scalp cleansing.
Conditioner, 275ml ($21.99). Moisturizing charcoal formula with menthol that detangles, restores shine and softens hair — works on beards too. Also in a 675ml value size ($24.99). Best for: prepping hair for the cut or the style.
All-In-One Cleanser, 300ml ($21.99). Shampoo, shower gel and beard wash in one bottle — activated charcoal and menthol, removes impurities from hair, beard, body, face and hands. Also in 750ml ($24.99). Best for: gym bags, travel, and one-bottle routines.
Beard Oil, 50ml ($16.99). Nourishing oil based on natural oils — keeps every beard type soft, moisturized and healthy-looking, and calms itch. Silicone-free, daily use, citrus scent with incense and woody undertones. Best for: every beard, every day.
Quick Decision Guide
- High-shine classic (slick back, side part) → Classic Pomade
- Natural texture, satin finish → Fiber Pomade
- Strong matte, undone texture → Dry Clay
- Strong natural hold, reworkable → Matte Paste
- Polished shine, medium hold → Shine Paste
- Sharp structured wet look → Gel
- Instant root volume, fine hair → Spray Powder
- Pocket matte texture → Wax Powder
- Curls and waves without crunch → Curl Cream
- Blow-dry prep + heat protection → Grooming Spray
- Light texture and movement → Definition Spray
- Daily cleanse → Shampoo + Conditioner
- One bottle for everything → All-In-One Cleanser
- Beard care → Beard Oil
If You Only Buy One Thing
Get the Matte Paste ($17.99) — strong hold, natural matte finish, and forgiving to apply and rework, it suits the widest range of cuts and skill levels. If your look leans classic and glossy instead, make it the Classic Pomade ($17.99).
Smart Buying Tips
- Value sizes are the quiet win: the 750ml Shampoo, 750ml All-In-One Cleanser and 675ml Conditioner are only $3 more than the standard bottles — $24.99 for roughly 2.5x the product.
- Start with a matched pair: one styler plus the Shampoo covers most routines; add the Grooming Spray if you blow-dry.
- All stylers share the scent, so you can mix finishes — e.g. Spray Powder at the roots, Matte Paste through the mids — without clashing.
- Beard minimalism: the All-In-One Cleanser to wash, the Beard Oil to finish. Two products, done.
FAQ
Who is behind STMNT Grooming Goods?
STMNT was shaped through a collaborative approach with internationally recognized barbers — Julius Cvesar, Staygold and the Nomad Barber — each of whom developed a styling collection reflecting how they work behind the chair. The brand positions itself as more than product: its STMNT X ANDYSMANCLUB collaboration supports men's mental wellbeing.
Are STMNT products vegan?
Every STMNT product we carry lists a vegan formula, and the care line is additionally free of sulfated surfactants and silicone oils.
What does STMNT smell like?
The signature scent is fresh citrus and lavender rounded off with tonka bean, shared across the care and styling range. The Beard Oil wears a citrus scent with incense and woody undertones.
Is STMNT expensive?
No — it sits at the accessible end of professional grooming. Every styler is $14.99–$17.99 CAD, care runs $16.99–$24.99, and the value sizes bring the per-ml cost down further. Orders over $99.99 ship free at ProHair.ca.
Bottom Line
- Best all-rounder: Matte Paste, $17.99
- Best for shine: Classic Pomade, $17.99
- Best for fine hair: Spray Powder, $14.99
- Best for curls: Curl Cream, $14.99
- Best value: 750ml Shampoo or All-In-One Cleanser, $24.99
- Best beard buy: Beard Oil, $16.99
Every STMNT product at ProHair.ca is sourced through official Canadian professional distribution and ships from Canada, with free shipping over $99.99.