American Crew was founded in 1994 with a singular vision: to provide men with the same quality of professional grooming products that women had access to in salons. Before American Crew, men's grooming was a largely neglected category in professional beauty. The brand changed that permanently, becoming the global leader in men's professional grooming and winning men over with products that work as hard as they do.
The American Crew product ecosystem covers every dimension of the modern man's grooming routine — hair cleansing and conditioning, precision styling with pomades, clays, gels, and waxes, complete shaving systems from pre-shave to aftershave, and a growing beard and skin care category. The iconic Firm Hold Pomade and classic gel remain bestsellers decades after launch, a testament to the brand's formulation quality.
Distributed in over 60 countries through professional salons and authorized retailers, American Crew is the benchmark for men's professional haircare. At ProHair.ca, we carry the complete collection — perfect for salons serving male clientele, barbers looking for retail recommendations, and men who want professional-grade results at home.
American Crew Lines We Carry
Here's a breakdown of every American Crew line available at ProHair.ca and what it's best for:
Firm Hold Pomade
Iconic high-shine, firm-hold pomade for classic slicked-back styles and defined looks.
Clay Pomade
Matte-finish, medium-hold clay ideal for textured, natural-looking styles.
Thickening Hair Care
Volume-boosting shampoo and conditioner formulated for fine, thinning men's hair.
Shaving Collection
Complete professional shaving system from pre-shave lubricant to post-shave cooling lotion.
Beard & Skin
Beard serum, beard foam, and skin moisturizer for well-groomed, healthy beard maintenance.
Classic Hair & Body
All-in-one daily cleansing wash for convenient, professional-grade hair and body care.
Who Is American Crew For?
- Everyday cleansing → Classic Hair & Body Wash (all-in-one shampoo)
- Strong, defined styles → Firm Hold Pomade (high shine, firm hold)
- Natural, textured styles → Clay Pomade (matte finish, medium hold)
- Fine, thinning men's hair → Thickening Shampoo & Conditioner
- Beard maintenance → Beard Seam & Beard Foam
- Precision shave → Shaving Cream, Lubrication, Post-Shave Cooling Lotion
Best American Crew Products to Explore
Styling Pomades & Clays
Wide range of hold levels and finishes — from high-shine firm hold to matte natural looks.
Men's Hair Care
Professional shampoos and conditioners addressing fine, normal, and dry hair types.
Shaving Systems
Complete pre-shave, shaving, and post-shave regimen for the closest, most comfortable shave.
Beard Grooming
Serums, foams, and conditioners keeping beards soft, healthy, and well-defined.
Skin Care
Lightweight moisturizers and treatments designed for men's thicker, oilier skin.
Frequently Asked Questions
What is the difference between American Crew pomade options?
American Crew offers multiple pomade formulations: Firm Hold Pomade (high shine, firm hold — classic slicked look), Brilliant Gel (high shine, firm hold in gel form), Clay Pomade (matte finish, medium hold — natural texture), and Grooming Cream (light hold, medium shine — versatile everyday). Each targets a different finish and hold level.
Which American Crew products are best for thinning men's hair?
The Thickening Shampoo and Thickening Conditioner are specifically formulated to create the appearance of fuller, thicker hair. Pair with the Boost Powder for invisible volumizing lift at the roots.
Is American Crew only for men?
American Crew is marketed to men but the formulations work beautifully on all hair types regardless of gender. Many women with shorter hair styles swear by their pomades and styling products.
How is American Crew different from drugstore men's products?
American Crew is a professional brand — formulated to professional standards with higher concentrations of conditioning agents, and distributed through salons and authorized retailers. The difference is noticeable in hold consistency, conditioning quality, and longevity of style throughout the day.
Shop American Crew at ProHair.ca
ProHair.ca is an authorized Canadian retailer of American Crew professional products. Browse the full collection with free shipping on orders over $99.99.