Living Proof was founded in Cambridge, Massachusetts with a scientific philosophy that sets it apart in professional haircare: the brand employs full-time PhD scientists in its labs to develop proprietary molecules that solve hair problems no other ingredients can address. The result is a brand whose claims are backed by clinical data and peer-reviewed science, not just marketing.
The brand's hero innovation is the Healthy Hair Molecule (OFPMA) — a proprietary ingredient that coats each strand to block humidity, reduce sticking and frizz, and make hair behave in ways that conditioning agents alone cannot achieve. OFPMA is found across many Living Proof products as the backbone of their anti-frizz technology.
At ProHair.ca, Living Proof is the brand we recommend for clients who are sceptical of haircare claims and want proven, science-backed results. It's particularly strong for frizz-prone hair in humid climates — a common challenge for Canadian clients.
Living Proof Lines We Carry
Here's a breakdown of every Living Proof line available at ProHair.ca and what it's best for:
Perfect Hair Day (PhD)
The brand's most versatile line — frizz-fighting, smoothing, and perfecting formulas for all hair types.
No Frizz
Maximum frizz-blocking formula for humid climates and coarse or curly hair types. The original Living Proof bestseller.
Full
Lightweight volumizing collection for fine hair that builds lasting body without silicones.
Restore
Strengthening and repairing line for damaged or over-processed hair, using science-backed actives.
Curl
Curl-defining and moisturizing collection for wavy to coily hair with OFPMA frizz protection.
Who Is Living Proof For?
- Frizzy or humidity-prone -> Perfect Hair Day or No Frizz (OFPMA technology)
- Fine or flat -> Full (volumizing without weight)
- Dry or damaged -> Restore (strengthening)
- All types (everyday) -> Perfect Hair Day (multi-benefit)
Best Living Proof Products to Explore
Anti-Frizz
OFPMA-powered frizz-blocking products for high-humidity environments and coarse or curly hair.
Volume
Lightweight lifting products for fine or flat hair that build body without heaviness.
Repair & Strengthen
Restore collection for reinforcing weakened or over-processed hair structure.
Styling
Finishing sprays, serums, and styling products backed by proprietary molecular technology.
Frequently Asked Questions
What is the OFPMA Healthy Hair Molecule?
OFPMA (olefin copolymer) is a proprietary molecule developed in Living Proof's Cambridge labs. It forms a flexible, breathable coating around each hair strand that blocks humidity, reduces friction between hairs, and creates the foundation for frizz-free, smooth results.
Is Living Proof sulphate-free?
Yes. All Living Proof shampoos are sulphate-free. The brand formulates without parabens and silicones in many of its products.
Which Living Proof product is best for frizz in Canada's humidity?
Perfect Hair Day (PhD) and No Frizz are both excellent for humid climates. No Frizz is the stronger option for very frizzy or coarse hair in high humidity. PhD is the more versatile daily option.
Is Living Proof good for fine hair?
Yes. The Full collection is specifically designed for fine hair and is one of the few professional volumizing systems that genuinely adds lasting body without silicones or film formers.
Who owns Living Proof now?
Living Proof is owned by Unilever, which acquired the brand. The science team and formulation philosophy remain intact.
Shop Living Proof at ProHair.ca
ProHair.ca is an authorized Canadian retailer of Living Proof professional products. Browse the full collection with free shipping on orders over $99.99.