Verb is the professional hair care brand that believes great formulas shouldn't cost a fortune. Launched in 2015, Verb set out to bridge the gap between high-performing professional hair care and the price points that make it accessible to everyday clients — without compromising on clean ingredients or salon-quality results. Every Verb product is sulfate-free, paraben-free, gluten-free, and 100% vegan and cruelty-free.
The range is organized around clear, functional names — Ghost (weightless care), Curl (curl-defining), Volume (fine hair), Moisture (dry hair), Reset (clarifying), and Bond (repair). This clarity makes it easy for clients to navigate and for stylists to recommend. Each collection contains a shampoo, conditioner, and matching treatment or styling product.
At ProHair.ca, we carry Verb because we believe every client deserves access to genuinely professional hair care. Verb's combination of clean formulas, strong performance, and accessible pricing makes it an ideal addition to any salon's retail lineup, particularly for cost-conscious clients who don't want to compromise on quality.
Verb Lines We Carry
Here's a breakdown of every Verb line available at ProHair.ca and what it's best for:
Ghost
Weightless shampoo and conditioner for all hair types — invisible-feeling care that cleanses and conditions without weight.
Verb Volume
Biotin + Hyaluronic Acid volumizing system for fine hair — shampoo, conditioner, and volume-boosting spray.
Verb Curl
Curl-defining shampoo, conditioner, and styling products for wavy to curly hair with frizz-free definition.
Verb Moisture
Argan Oil-based hydrating system for dry, thirsty hair — shampoo, conditioner, and deep moisture mask.
Verb Bond
Bond-repair shampoo, conditioner, and serum using Keratin Amino Acids for repairing compromised hair.
Verb Reset
Apple Cider Vinegar clarifying shampoo for weekly buildup removal — refreshes the scalp and hair without stripping.
Who Is Verb For?
- Fine or flat hair -> Verb Volume (Hyaluronic Acid + Biotin for body and lift)
- Curly or wavy hair -> Verb Curl (defining gel, cream, and curl-enhancing serum)
- Dry, thirsty hair -> Verb Moisture (Argan Oil + deep hydration)
- Color-treated hair -> Verb Color (protecting shampoo, conditioner, and color mask)
- Weekly clarifying -> Verb Reset (Apple Cider Vinegar — removes buildup)
- Bond-damaged hair -> Verb Bond (repairing shampoo, conditioner, and serum)
Best Verb Products to Explore
Weightless Care
Ghost shampoo and conditioner — clean, lightweight formulas that condition without adding weight. Ideal for fine hair.
Volume
Verb Volume line for fine hair — Biotin and Hyaluronic Acid build body and lift without stiffness.
Curl Definition
Verb Curl system for wavy to curly hair — defining shampoo, conditioner, cream, and gel for frizz-free curls.
Moisture & Hydration
Verb Moisture line with Argan Oil for dry, dehydrated hair needing lasting softness and manageability.
Bond Repair
Verb Bond repair system using Keratin Amino Acids to restore damaged hair from bleach or chemical processing.
Clarifying
Verb Reset ACV shampoo for weekly use — removes product buildup and hard water minerals for a fresh scalp.
Frequently Asked Questions
Is Verb a professional brand?
Yes — Verb is a professional hair care brand distributed through authorized salon retailers like ProHair.ca. While it's positioned at an accessible price point, the formulas use professional-quality ingredients including Keratin Amino Acids, Hyaluronic Acid, and Argan Oil.
How does Verb Ghost shampoo work?
Ghost is Verb's weightless formula — it cleanses effectively without any residue, buildup, or coating. It's designed for clients who want their hair to feel completely natural and light after washing. It's particularly popular for fine hair that gets easily weighed down.
Is Verb good for curly hair?
Yes — the Verb Curl line is specifically formulated for wavy and curly hair. The defining cream provides flexible hold without crunch, the curl serum adds shine and reduces frizz, and the clarifying shampoo (Curl) gently cleanses without disturbing the curl pattern.
What is Verb Reset and how often should I use it?
Verb Reset is an Apple Cider Vinegar clarifying shampoo that removes product buildup, hard water minerals, and excess oil. Use it once a week or every 1–2 weeks depending on your product use level. It's gentler than traditional clarifying shampoos but still deeply cleanses.
How does Verb Bond compare to Olaplex?
Both use bond-building technology, but Verb Bond uses Keratin Amino Acids rather than Olaplex's patented Bis-MADJ molecule. Verb Bond is more accessible in price while still delivering meaningful repair. For severely damaged hair, Olaplex has a deeper clinical track record; for mild to moderate bond care, Verb Bond delivers strong value.
Is Verb available in Canada?
Yes — ProHair.ca is an authorized Canadian Verb distributor carrying Ghost, Volume, Curl, Moisture, Color, Bond, and Reset.
Shop Verb at ProHair.ca
ProHair.ca is an authorized Canadian retailer of Verb professional products. Browse the full collection with free shipping on orders over $99.99.